Short-form videos have taken the world by storm, and Facebook has joined the bandwagon by launching its most-awaited feature-Facebook Group …

As a seasoned brand marketer, you probably know that brand monitoring tools are indispensable to track your brand mentions and …

Ever since the advent of digital media and the marketing revolution that succeeded it, user generated content has existed.  What’s …

Consumers today are smart and more intelligent than ever. They are well-informed and all their purchase decisions involve thorough research …