Ever wondered what’s the best way on how to use Facebook Live in Groups to boost your engagement? You’ve probably heard from multiple marketing gurus, YouTube videos, and articles that using Facebook Live can help increase your engagement.
The good news is that it’s 100% true. Facebook Lives drive the highest engagement in any content format on Facebook. Not only does Facebook Lives drive 6x more interactions than traditional videos, it also gets 10x more comments.
And on Facebook, comments are the holy grail when it comes to driving even more reach to your content. These are some of the reasons why Facebook Lives are awesome and MUST be done on a regular basis by content creators and Facebook Group Admins.
In this article, we’ll get into the step-by-step on how to use Facebook Live on Facebook Groups. We’ll also tackle how to go live in multiple Facebook Groups and some content ideas so you can keep a regular flow of FB lives coming to your community.
The Value Of Showing Up—Why Facebook Lives Matter
Before we go into the tutorial on how to use Facebook Live in groups, I’d like to highlight the significance of Facebook Live.
In this day of endless content, mindless scrolling, and TikTok videos, there’s no question that there’s noise all over social media. But this further emphasizes the value of showing up to your community.
Your members joined the group because they want to learn, connect, and be part of a community that they are genuinely interested in. This means that as a Facebook Group Admin, one of your main responsibilities is to consistently show up and give the members what they signed up for.
Creating content for Facebook Groups isn’t easy. I know that there are times where you just simply run out of ideas. Trust me, I would know—I’ve been running my own Facebook Group for 4 years now and I’ve run out of content ideas more times than I can remember.
One thing I learned though is that sometimes, all it takes is a simple, unannounced (surprise) Facebook Live can make all the difference.
I know that some people aren’t comfortable going live in Facebook Groups—primarily because of being camera-shy. However, the benefits of going live in a Facebook Group offers tons of benefits, so if possible, set aside your shyness for a moment and click ‘Go Live’.
Having a regular Facebook Live schedule works for some groups. At Convosight, we have weekly scheduled Facebook Live sessions inside our private group.
We have the Community Leader Spotlight series where we feature some of the best Facebook Group Admins and Community Entrepreneurs in the world every two weeks.
Aditya, our Head of Growth also does a regular bi-monthly ‘Community Roundup’ Facebook Live to do a recap on the best content and happenings inside our private group for community
These kinds of content generally get good engagement.
At times, we also do Facebook Lives unannounced. Here’s a snapshot of the Facebook Live our CEO Tamanna did.
Crazy engagement for a ‘surprise’ and unplanned Facebook Live.
The moral lesson? Show up. Your audience will reward you for it (and the Facebook algorithm will love it!)
How To Go Live In A Facebook Group
Hopefully, I’ve convinced you to start doing FB Lives. Now, my job is to teach you exactly how to do go live in your Facebook Group.
1.) Go to your Facebook Group and click ‘What’s On Your Mind’. In the ‘Add To Your Post’ section, you’ll see three dots (…). Click it.
2.) Select ‘Live Video’
3.) You will then be led to the Facebook Live interface. Make sure to click ‘Allow’ on the popup. Facebook needs access to your microphone and camera so you can go live.
4.) On the upper left-hand corner, you can select whether to Go Live right now or to schedule your Facebook Live. What you choose here is completely up to you!
5.) You are also given the option to put a Title on your Facebook Live and an accompanying caption. This is optional, but there are times when this can come in handy. Especially if you have a planned or scheduled Facebook Live. You would want to inform your members what the FB live is going to be all about. If it’s unplanned or a surprise Facebook Live, you can get away without putting anything here. This is completely your call.
6.) Don’t forget to double-check your camera and microphone setup. Make sure you have a working mic and your camera is on. Facebook Lives are raw and don’t necessarily need to have a high production value. But having a decent camera (laptop camera or webcam is fine) and making sure you are audible are basic requirements.
Bonus: If you want to have really smooth and clean audio that eliminates noise and other unnecessary sounds in your environment, I highly recommend Krisp. Krisp is an AI-powered app that kills background noise and gives you voice quality that’s almost on par with high-end microphones. I’ve been using it since 2019 and it’s been awesome. They have a FREE plan.
Here’s how you can select Krisp mic on your Facebook Live:
7.) Now that you’re all set, it’s time to hit ‘Go Live’.
Congratulations, you’ve officially gone live in your Facebook Group!
The first Facebook Live can be the hardest, so if you start doing one, it can help get rid of the jitters and your next one will surely be better.
How To Do A ‘Scheduled’ Facebook Live in Your Facebook Group
Follow the exact same steps as above, except for Step #4. Instead of selecting ‘Go Live Now’, choose ‘Schedule A Live Video’.
This will lead you to a new interface that looks like this:
Follow the instructions given and copy-paste the Stream Key into your preferred streaming app.
If you’re not tech savvy, I wouldn’t recommend doing scheduled Facebook Lives inside your Facebook Group right off the bat. But if you really want to go for it, check out apps like OBS and StreamYard as these apps are some of the best ones in the industry which can help you with scheduled Facebook Lives.
At Convosight, we currently use StreamYard and have gone live multiple times using the app.
The good thing is that these apps have a detailed guide on how to use scheduled Facebook Live in your group within their knowledgebase, so you should be able to have a smooth-sailing experience with scheduled FB lives.
How To Go Live In Multiple Groups On Facebook
If you have more than one Facebook Group and you want to go live simultaneously, you can use StreamYard.
Based on my personal experience of using StreamYard, it gets the job done and can help you achieve your goal of going live in multiple Facebook Groups without the hassle.
In the image below, you can see that I have two Facebook Groups added as ‘destinations’ inside my StreamYard account.
When I go live through StreamYard, I can select both Facebook Groups as destinations, and I will be able to stream simultaneously both groups.
To have a hassle-free experience in going live on multiple Facebook Groups, check out StreamYard. They have various pricing options depending on your needs.
How To Facebook Live With Multiple People
If you want to do a Facebook Live with multiple people in your Facebook Group, StreamYard allows you to do this quite easily.
Here’s an example of a Facebook Live with two people on StreamYard:
As you can see, me and Aditya were on the ‘backstage’ of the StreamYard Facebook Live stream. We could also join in and make it a 4-person Facebook Live inside our Facebook Group.
It is possible to do a Facebook Live with multiple participants inside your Facebook Group with StreamYard. It can accommodate up to 10 on-screen participants in the Facebook Live for their paid plans and a generous 6 on the free tier.
Now that you know how to use Facebook Live in Groups, I’m cheering you on to do your first Facebook Live!
The first one can be the toughest, but with a dash of confidence and some practice, you’ll be able to get the hang of it in no time.
One last advice I can give you is to create a test Facebook Group where you can practice going ‘live’. You can invite your closest friends in this group and schedule test runs with them. This will help you get the hang of using the Facebook Live feature on Facebook Groups without any risk.
To learn other strategies on Facebook Group engagement and growth read here.
If you have any questions at all about going live on Facebook let us know in the comments section below. Also—watch out for our next blog where we talk about content ideas for your Facebook Live inside your community!
Till next time!
Leads digital marketing and content at Convosight. I’m passionate about all things marketing and growth, e-learning, and community building. If you’re awesome and made it all the way here, could you do me a favor and share/tweet this post too? Forever grateful!