Guaranteed to increase engagement immediately if used with love and passion 🙂
Quick Note: It took me several days of planning and effort to complete this article. I’ve handpicked all the best engagement strategies myself keeping in mind the changing Facebook algorithm, so you can be assured of the results. Enjoy!
I have spent the last 5 years of my life building a community of moms which is now 1.5 million strong with engagement rate as high as 1300%.
And now, I’m on a mission to help community leaders scale and sustain their communities.:)
I started a Facebook group with the name Growth and Monetisation for Facebook Group Admins (engagement 1700%) where community admins like you actively discuss these strategies and so much more about Facebook groups.
Hence, from all of this experience, I have collated the 14 best strategies that will help you generate massive value-based engagement in your group in a short span of time.
If you care to read this content till the end, you would learn:
- About the tactics that generate upto 500% engagement and are really easy to execute
- About some unique and never heard before tactics (the ones we implemented while growing Baby Destination)
- About tactics that are low-hanging yet missed by most group owners (and the best way to use them)
Most importantly, once you go through them all, you won’t have to look any further! 🙂
#1. Tag all new members in the welcome message
Earlier, when I did not call out people individually in the welcome message, most of them either missed my post or simply skipped through it.
But, I was surprised to see the engagement on the same welcome posts after I started tagging group members. As I greeted them individually, they felt like a part of the group from day one.
So, I’ve made it a practice to always tag members now. As I hit the ‘write post’ option that appears on the right side of the news feed, Facebook automatically tags all the new joiners for me. All I’m left with is to just personalise my post.
You’ve already seen in one of the images above how I do it in my community admins group. You can do it by asking members to tell where they’re from, what is their profession, hobby, etc.
A majority of the admins I’ve spoken to, agree that doing so makes newcomers feel valued and included.
So, make sure you’re doing it too if you want your group members to engage!
#2. Use Facebook Live Videos
While growing our parenting communities, we realised that people engage with live videos a lot.
In one of our Baby Destination groups, namely, ‘Make up, skin, and hair care tips’ we conducted an #asktheexpert live video session. (Just look at the engagement…600 likes and 1300 comments!)
During this AMA live session, women’s concerns were not only addressed by the skin expert but also by co-members. And, this facilitates:
- Co-creation, i.e. members engaging with each other
- Intermixing of newcomers and existing members
- Social relatedness (the need to be socially accepted, cared for, and cared by others)
So, I’d suggest you go live today!
You can either host a Q&A session (like we did) or teach your members to do something, talk about a product, share a personal story, or anything alike.
When Praveen Ganesh, a leading community entrepreneur unleashed the potential of Facebook Live videos in one of his vernacular Facebook groups, the engagement was mind blowing! (2.4K reactions, 3.1K comments, 850 shares, and 249K views)
FACT: Now, 2 people can go live together in a Facebook group. All you need to do is just update the Facebook application on your mobile!
#3. Play games and offer rewards
I’ll tell you about a unique approach that increased the engagement of Baby Destination’s Facebook page from a couple of hundreds to 20,000 on a single post. I have been using this technique secretly for the last 18 months to keep our communities super engaged.
We conduct ‘Live Quiz’ (call it another version of KBC), which is a pre-recorded video with a set of questions and answers and a timer.
Let me tell you the scientific reason why LIVE Quiz format worked so well for boosting engagement rate.
– It combines live video with gamification that triggers emotions like happiness, intrigue, and excitement. That’s because our brain releases ‘dopamine’ or a feel-good drug whenever we achieve something positive.
– It beats the Facebook algorithm as with every comment that’s posted, the reach of your post increases all the more.
– Winner is rewarded the title of ‘Super Mom’ which is a huge recognition and again, a positive user experience. It is these positive user experiences that lead to better engagement.
If you choose to implement it in your Facebook group (which I’d definitely recommend), you can offer gifts to the winners along with recognition. This will take the game up a notch and motivate members even more.
Just mention the prize when you announce the game and your group members will be enticed to participate!
#4. Conduct polls and surveys
When I was not sure of what content my members wanted to see, I decided to ask them directly.
In the Facebook group ‘Kids Nutrition and Recipes’, I asked the moderator to conduct this poll sometime back to understand mommies of which age group of babies are a part of the group.
Looking at the engagement. i.e. 1400 likes and 3100 comments, I would like to point out that polls are definitely an awesome engagement generator. No matter a new member or an existing one, everyone is likely to participate as polling requires less (or almost no) effort.
After gathering this data, we shared healthy food recipes for babies of different age groups. Here are the examples.
The engagement on each of these posts is pretty amazing because we provided members with information that’s valuable to them. So, go ahead, implement this tactic in your group and see the engagement skyrocket!
#5. Use the most engaging format, that your community likes – be it text, photo or video
Find out which post format works for your community and double down your efforts on the winning content.
I utilised all my learnings from Baby Destination and put them together to create a Facebook analytics tool, namely Convosight to solve the problems I faced while scaling my parenting communities.
The tool helped me figure out that my photos and videos (which were just 20% of my content strategy) attracted 80% members. While my text posts (which were 80% of my content strategy) managed to receive around 20% engagement only.
Today, over 4000 Facebook group owners are using Convosight to boost the engagement of their groups.
With its Post Trends feature, they can easily look for the best performing content format of their group.
Not only this, they are also able to track the activity score (total reactions and comments) on every post and can re share the top performing content. This is literally easy engagement, isn’t it?
You can try it out for your Facebook group by signing up here. It’s absolutely free! 🙂
#6. Post at the most engaging times
We conducted an experiment on June 11, 2020 in our Kids Nutrition community to see how well this works.
We took 2 posts and posted them at different times, one at the suggested time which is the most engaging time while the other one, at some random time.
Here’s the difference in engagement between the two.
The first post that was scheduled at the suggested time ( 4:31 pm) which was the most engaging time had 90% higher than average engagement. However, the second post that was not posted at the suggested time ( 1:38 pm) had 50% lower than average engagement.
For all those who’re thinking about the image, this is a screen of Convosight’s dashboard. The platform provides detailed information on the best times to post for your community and its Post Analytics feature compares how the post did in comparison to the other posts.
#7. Create content around what your members are talking about
Now that you know the content format your audience loves to engage with, you need to focus on creating unique content that they will relate to.
And, a great way to do it is to tap into their conversations.
Convosight’s ‘Conversation Trends’ feature analyses the conversations of your group members and provides a list of the trending keywords without revealing user identity that can be further used to form your content strategy.
As best practice, we use this feature in our parenting communities to create the most relevant content for our members. Here is an example from one of our groups ‘Weight Loss post pregnancy’.
Since we were able to track what our members were talking about, we then created posts around the same topic in our group. No wonder, those posts received hundreds of reactions and comments!
#8. Recognize top contributors every week
We have made it a point to call out top contributors regularly in a “Thank You” post.
Check out the example from our parenting group ‘Kids Nutrition and Recipes’.
Now, this gesture of acknowledgment makes members feel special and encourages them to engage in the group even more often.
#9. Use Badges to help members identify whom to talk to
While Facebook badges aren’t new, in my opinion, they are definitely a great effort to:
- Help your online tribe identify you (the group leaders basically)
- Help you single out, recognise, and reward the top members for their outstanding contributions
From Admin and Moderators to Rising Star, Founding Member, Conversation Starter, Conversation Booster, Visual Storyteller, Link Curator, and even New Member, there are some really cool badges available.
As an admin, you can choose to enable the badges you want in your group via settings.
Have a look at the badges enabled in our group Growth and Monetisation for Facebook Group Admins.
#10. Repost your most engaging posts of the week/month
Let’s say you posted 100 posts in a month in your Facebook group and 5 out of those received crazy engagement. Now, when you repost any or all of those 5 posts that performed well in your group, your members will engage with it even more. Doing this, you are actually amplifying it on a huge scale!
While this is literally easy engagement, I’m guessing now you must be thinking about the ways to do it.
Convosight helps you keep track of each and every post in your group. Its Post Trends feature even allows you to check the activity score (total reactions and comments) on every post and reshare the top performing posts.
#11. Know what metrics to track to see if your community is truly engaged or not
When I spoke to a few community admins as a part of my research for Convosight, I figured that most of you aren’t aware of the engagement metrics you should track to measure success.
So, I’ve listed down the two most important engagement metrics for you to check if you’re headed in the right direction and gauge the scope of improvement (if any).
- Engagement Rate
This one tells you how valuable your community is. Basically, greater the engagement rate of your community, higher is the value being created!
There are two ways to measure it: engagement rate per total members and engagement rate per active members.
- Engagement rate per total members gives you an idea of your community’s health based on all members, no matter if they are active or not. It is calculated as: Total Engagement / Total Members
- Engagement rate per active members gives you an idea of your community’s health taking into consideration only active members. Hence, you can think of it as a more comprehensive approach. It is calculated as: Total Engagement / Active Members
- Activity Rate
This one tells you about the value you are creating with every post in your Facebook group. Greater the activity score, higher is the value being created!
It is calculated as: Total reactions on a post + Total comments on a post
If all this seems like a lot to calculate or you simply hate numbers, you can take the help of Convosight. It does all the work for you which is why 4000+ community owners rely on it.
Here’s the health of one of my parenting communities. (Just in case you wish to see! :P)
Please note that these are just 2 metrics of various others I rely on to measure the health of my communities. If you wish to know them all (with details), feel free to check out my blog on Top metrics I use to understand the health of my community.
#12. Reduce SPAM immediately
The fear of SPAM in Facebook groups is no less than a nightmare. Who knows this better than us community admins and entrepreneurs?
So, with Convosight, we decided… no more sleepless nights and constant monitoring.
Our engineering team devoted a tremendous amount of time and effort to build the Urgent Alerts feature that keeps all you admins ahead of any spam.
The platform analyses the conversation of group members so it is able to pick the words you mark as spam for your group. And, when any of those are used, you instantly receive a notification.
In fact, it even allows you to take action on a post then and there, from that very dashboard!
#13. Use rules to help group users give examples of what they can post
Laying down rules in your group provides clarity to members and a sense of direction as to what is expected of them in the group.
Our parenting community, ‘Mom’s Lifestyle, Beauty, and Health Tips’, clearly mentions the purpose of the group, the kind of posts that are/are not expected, the behaviour that is not acceptable (like derogatory comments, self-promotion, etc.)
This way we have established our boundaries and conveyed very humbly regarding everything one needs to follow if they wish to be a part of the community.
I’d also like you to please pay attention to the usage of words in the rules. You don’t want to sound rude or arrogant, so avoid using controlling words like ‘should’, ‘must’, ‘ought to’, ‘have to’, etc.
#14. Inspire (borderline provoke) your members to interact by tagging them in comments and posts
I remember me and my team doing this frequently in our Facebook group ‘Home remedies for babies and moms’. I’ll share one example with you here.
We asked moms to share one food they give their babies to boost their immunity and told them to tag one mom in their answer. This way, we not only created value for all the moms but at the same time generated engagement.
You can clearly see how calling out members personally inspires them (or makes them feel kind of obligatory in a good way) to take part and interact in the group.
Thanks for reading! I hope you got some great ideas as what could you do today in your Facebook group to increase engagement 🙂
Since you have read the entire article, I assume you are very serious about growing your community. So, I would love to invite you to our Facebook group where we are discussing this and more everyday.
Also, do let me know which one of these strategies worked the best for your group or if you have any additional questions in the comments below. I’d love to take this conversation forward! 🙂