Guaranteed to increase engagement immediately if used with love and passion 🙂
Quick Note: It took me several days of planning and effort to complete this article. I’ve handpicked all the best engagement strategies myself keeping in mind the changing Facebook algorithm, so you can be assured of the results. Enjoy!
I have spent the last 5 years of my life building a community of moms which is now 1.5 million strong with engagement rate as high as 1300%.
And now, I’m on a mission to help community leaders scale and sustain their communities.:)
I started a Facebook group with the name Growth and Monetisation for Facebook Group Admins (engagement 1700%) where community admins like you actively discuss these strategies and so much more about Facebook groups.
Hence, from all of this experience, I have collated the 14 best strategies that will help you generate massive value-based engagement in your group in a short span of time.
If you care to read this content till the end, you would learn:
- About the tactics that generate upto 500% engagement and are really easy to execute
- About some unique and never heard before tactics (the ones we implemented while growing Baby Destination)
- About tactics that are low-hanging yet missed by most group owners (and the best way to use them)
Most importantly, once you go through them all, you won’t have to look any further! 🙂
#1. Tag all new members in the welcome message
Earlier, when I did not call out people individually in the welcome message, most of them either missed my post or simply skipped through it.
But, I was surprised to see the engagement on the same welcome posts after I started tagging group members.
As I greeted them individually, they felt like a part of the group from day one. Have a look at the comments below.
So, I’ve made it a practice to always tag members now. As I hit the ‘write post’ option that appears on the right side of the news feed, Facebook automatically tags all the new joiners for me. All I’m left with is to just personalise my post.
You’ve already seen in one of the images above how I do it in my community admins group. You can do it by asking members to tell where they’re from, what is their profession, hobby, etc.
A majority of the admins I’ve spoken to, agree that doing so makes newcomers feel valued and included.
So, make sure you’re doing it too if you want your group members to engage!
#2. Use Facebook Live Videos
While growing our parenting communities, we realised that people engage with live videos a lot.
In one of my groups, Make up, skin, and hair care tips, we conducted an #asktheexpert live video session. (Just look at the engagement…743 reactions and 1300 comments!
During this AMA live session, women’s concerns were not only addressed by the skin expert but also by co-members. And, this facilitates:
- Co-creation, i.e. members engaging with each other
- Intermixing of newcomers and existing members
- Social relatedness (the need to be socially accepted, cared for, and cared by others)
So, I’d suggest you go live today!
You can either host a Q&A session (like we did) or teach your members to do something, talk about a product, share a personal story, or anything alike.
When Praveen Ganesh, a leading community entrepreneur unleashed the potential of Facebook Live videos in one of his vernacular Facebook groups, the engagement was mind blowing! (2.4K reactions, 3.1K comments, 850 shares, and 249K views)
The video is of one of his clients who’s a Reiki healer. She went live to talk about the classes she conducts.
FACT: Now, 2 people can go live together in a Facebook group. All you need to do is just update the Facebook application on your mobile!
#3. Play games and offer rewards
I’ll tell you about a unique approach that increased the engagement of Baby Destination’s Facebook page from a couple of hundreds to 20,000 on a single post. I have been using this technique secretly for the last 18 months to keep our communities super engaged.
We conduct ‘Live Quiz’ (call it another version of KBC), which is a pre-recorded video with a set of questions and answers and a timer.
Let me tell you the scientific reason why LIVE Quiz format worked so well for boosting engagement rate.
– It combines live video with gamification that triggers emotions like happiness, intrigue, and excitement. That’s because our brain releases ‘dopamine’ or a feel-good drug whenever we achieve something positive.
– It beats the Facebook algorithm as with every comment that’s posted, the reach of your post increases all the more.
– Winner is rewarded the title of ‘Super Mom’ which is a huge recognition and again, a positive user experience. It is these positive user experiences that lead to better engagement.
If you choose to implement it in your Facebook group (which I’d definitely recommend), you can offer gifts to the winners along with recognition. This will take the game up a notch and motivate members even more.
Just mention the prize when you announce the game and your group members will be enticed to participate!
#4. Run contests that include giveaways
During my conversation with some community admins, I came across a few unique and amazing contest ideas that they curated. And, these captivated their group members like anything!
I believe contests are one of the best ways to create excitement in an already engaged community. Hence, I’ve shared a few ideas with you below. 🙂
Namrata Kalia, Admin of Momz and More came up with the contest ‘Women Got Talent’ wherein she encouraged all mommies of her group to showcase their talent, be it dancing, cooking, baking, art, or any other.
The post below is an entry post by a mum who baked a number cake for her son’s fifth birthday. (Look at the engagement, 149 reactions and 18 comments)
The winners got amazon vouchers and cash prizes.
Sheenu, Admin of Super Indian Women encouraged her group members to share their bridal pictures in a sweet attempt to refresh their old memories and uplift their moods during the lockdown. The winners of this contest received cash prizes.
#5. Conduct polls
When I was not sure of what content my members wanted to see, I decided to ask them directly.
In the Facebook group Kids Nutrition and Recipes, I asked the moderator to conduct this poll sometime back to understand mommies of which age group of babies are a part of the group.
Looking at the engagement. i.e. 1400 likes and 3100 comments, I would like to point out that polls are definitely an awesome engagement generator. No matter a new member or an existing one, everyone is likely to participate as polling requires less (or almost no) effort.
After gathering this data, we shared healthy food recipes for babies of different age groups. Here are the examples.
The engagement on the above post (306 reactions and 89 comments) is pretty amazing because we provided members with information that’s valuable to them. So, go ahead, implement this tactic in your group and see the engagement skyrocket!
#6. Use the most engaging format, that your community likes – be it text, photo or video
Find out which post format works for your community and double down your efforts on the winning content.
I utilised all my learnings from Baby Destination and put them together to create a Facebook analytics tool, namely Convosight to solve the problems I faced while scaling my parenting communities.
The tool helped me figure out that my photos and videos (which were just 20% of my content strategy) attracted 80% members. While my text posts (which were 80% of my content strategy) managed to receive around 20% engagement only.
Today, over 4000 Facebook group owners are using Convosight to boost the engagement of their groups.
With its Post Trends feature, they can easily look for the best performing content format of their group. Not only this, they are also able to track the activity score (total reactions and comments) on every post and can reshare the top performing content.
This is literally easy engagement, isn’t it?
You can try it out for your Facebook group by signing up here. It’s absolutely free! 🙂
Convosight data tells me image posts work like a charm in my Facebook group, Kids Nutrition and Recipes. They sure do. Have a look at the post below. It attracted over 4.4.K reactions and 186 comments.
#7. Post at the most engaging times
We conducted an experiment on June 11, 2020 in our Kids Nutrition community to see how well this works.
We took 2 posts and posted them at different times, one at the suggested time which is the most engaging time while the other one, at some random time.
Here’s the difference in engagement between the two.
The first post that was scheduled at the suggested time ( 4:31 pm) which was the most engaging time had 90% higher than average engagement. However, the second post that was not posted at the suggested time ( 1:38 pm) had 50% lower than average engagement.
For all those who’re thinking about the image, this is a screen of Convosight’s dashboard. The platform provides detailed information on the best times to post for your community and its Post Analytics feature compares how the post did in comparison to the other posts.
Have a look at the post below. An admin who used Convosight’s Schedule Posts feature and met the suggested times and keywords, saw a 91% increase in engagement of that post. And, she happily shares it in the community admins group.
#8. Create content around what your members are talking about
Now that you know the content format your audience loves to engage with, you need to focus on creating unique content that they will relate to.
And, a great way to do it is to tap into their conversations.
Convosight’s ‘Conversation Trends’ feature analyses the conversations of your group members and provides a list of the trending keywords without revealing user identity that can be further used to form your content strategy.
As best practice, we use this feature in our parenting communities to create the most relevant content for our members. Here is an example from one of our groups ‘Weight Loss post pregnancy’.
Since we were able to track what our members were talking about, we then created posts around the same topic in our group. No wonder, those posts received hundreds of reactions and comments!
P.S. If you wish to know how you can create unique content every time by just going through member conversations, this blog is your best bet.
#9. Recognize top contributors every week
We have made it a point to call out top contributors regularly in a “Thank You” post.
Check out the example from our parenting group, Kids Nutrition and Recipes.
Now, this gesture of acknowledgment makes members feel special and encourages them to engage in the group even more often.
#10. Use Badges to help members identify whom to talk to
While Facebook badges aren’t new, in my opinion, they are definitely a great effort to:
- Help your online tribe identify you (the group leaders basically)
- Help you single out, recognise, and reward the top members for their outstanding contributions
From Admin and Moderators to Rising Star, Founding Member, Conversation Starter, Conversation Booster, Visual Storyteller, Link Curator, and even New Member, there are some really cool badges available.
As an admin, you can choose to enable the badges you want in your group via settings.
Have a look at the badges enabled in our group Growth and Monetisation for Facebook Group Admins.
#11. Repost your most engaging posts of the week/month
Let’s say you posted 100 posts in a month in your Facebook group and 5 out of those received crazy engagement. Now, when you repost any or all of those 5 posts that performed well in your group, your members will engage with it even more. Doing this, you are actually amplifying it on a huge scale!
I’m guessing you must be thinking about the ways to do it.
Convosight helps you keep track of each and every post in your group. And, one of the admins used its Post Trends feature (that I talked about a few minutes back) to reshare the top performing post in the group. This one is an image post that all moms relate to. The engagement after resharing is really good! (380 reactions and 68 comments).
#12. Know what metrics to track to see if your community is truly engaged or not
When I spoke to a few community admins as a part of my research for Convosight, I figured that most of them weren’t aware of the engagement metrics to track to measure success.
So, I’ve listed down the two most important engagement metrics for you to check if you’re headed in the right direction and gauge the scope of improvement (if any).
- Engagement Rate
This one tells you how valuable your community is. Basically, greater the engagement rate of your community, higher is the value being created!
There are two ways to measure it: engagement rate per total members and engagement rate per active members.
- Engagement rate per total members gives you an idea of your community’s health based on all members, no matter if they are active or not. It is calculated as: Total Engagement / Total Members
- Engagement rate per active members gives you an idea of your community’s health taking into consideration only active members. Hence, you can think of it as a more comprehensive approach. It is calculated as: Total Engagement / Active Members
- Activity Rate
This one tells you about the value you are creating with every post in your Facebook group. Greater the activity score, higher is the value being created!
It is calculated as: Total reactions on a post + Total comments on a post
If all this seems like a lot to calculate or you simply hate numbers, you can take the help of Convosight. It does all the work for you which is why 4000+ community owners rely on it.
Here’s the health of one of my parenting communities. (Just in case you wish to see! :P)
Note: These are just 2 metrics of various others I rely on to measure the health of my communities. If you wish to know them all (with details), feel free to check out my blog on Top metrics I use to understand the health of my community.
#13. Reduce SPAM immediately
The fear of SPAM in Facebook groups is no less than a nightmare. Who knows this better than us community admins and entrepreneurs?
So, with Convosight, we decided… no more sleepless nights and constant monitoring.
Our engineering team devoted a tremendous amount of time and effort to build the Urgent Alerts feature that keeps all you admins ahead of any spam.
The platform analyses the conversation of group members so it is able to pick the words you mark as spam for your group. And, when any of those are used, you instantly receive a notification. In fact, it even allows you to take action on a post then and there, from that very dashboard!
#14. Purpose led marketing campaigns where community members and brands both gain from each other
In my opinion, the best way to run purpose led marketing campaigns in any community is by targeting members with a cause that makes a difference in their lives.
With that in mind, I have collaborated with numerous brands like Veet, Dettol, Nestle, Johnsons, and Abbott to name a few.
As part of a campaign with Dettol, one of the admins talked about how despite cleaning, things are not germ-free at our homes. Hence, she encouraged them to follow a spot, clean, and disinfect routine like she herself does and use the new Dettol disinfectant spray.
The engagement is pretty good. (90 reactions and 33 comments)
Now with this, all mommies know the importance of disinfecting surfaces (which most of them did not know earlier) and how it will keep their little one safe from germs.
Sounds like a win-win for both brand and the community members, doesn’t it?
#15. Use rules to help group users give examples of what they can post
Laying down rules in your group provides clarity to members and a sense of direction as to what is expected of them in the group.
Our parenting community, Mom’s Lifestyle, Beauty, and Health Tips, clearly mentions the purpose of the group, the kind of posts that are/are not expected, the behaviour that is not acceptable (like derogatory comments, self-promotion, etc.)
This way we have established our boundaries and conveyed very humbly regarding everything one needs to follow if they wish to be a part of the community.
I’d also like you to please pay attention to the usage of words in the rules. You don’t want to sound rude or arrogant, so avoid using controlling words like ‘should’, ‘must’, ‘ought to’, ‘have to’, etc.
#16. Create a pinned post and offer awesome value
The main intent here is to connect with your members outside the Facebook group.
You can do that by offering anything valuable to your members like an eBook, cheat sheet, guide, assistance of some sort or anything alike.
I have always admired Fittr, now a massive 100 crore business which started as just a Facebook group in 2013. And, I really like how they’re using their group’s pinned post to offer value to the members.
Their pinned post talks about group rules which further drives members to the Fittr app if they wish to avail a free diet and training plan. I mean, who would not want to try that!
They even provide an option to enrol with a coach and direct members to their website.
Besides, they have also provided an email address in case members require any additional support which is again a great way to connect with them over email.
– They get a chance to connect with the members personally whenever anyone downloads the app, lands on the website, or contacts them via email and at the same time grow their audience
– They are able to gain more trust of the audience as they provide them immense value
#17. Create a core group of users who interact positively on every post so that engagement and thus its visibility is high
As per Facebook’s algorithm, the posts that manage to get a good number of likes and comments initially tend to work very well.
So, go ahead and form a group on any messenger service (like WhatsApp). We call this group an engagement pod!
Push all your posts there and ask your squad to jump right in and show the much needed love. Or even better, just share with them your content calendar so they know in advance when to act!
#18. Inspire (borderline provoke) your members to interact by tagging them in comments and posts
I remember me and my team doing this frequently in our Facebook group, Home remedies for babies and moms. In the post below, we asked moms to share one food they give their babies to boost their immunity and told them to tag one mom in their answer.
This way, we not only created value for all the moms but at the same time generated engagement.
You can clearly see how calling out members personally inspires them (or makes them feel kind of obligatory in a good way) to take part and interact in the group.
#19. Create recurring posts by assigning different themes to different days of the week
This is a simple yet every effective way to keep your members engaged. And also saves you the time and energy that goes into brainstorming unique content every now and then.
For instance, you have a ThrowbackThursday theme wherein you post an old picture of yours (with respect to your group topic or spirit) and encourage members to do the same. When you do that on a weekly basis, your post instantly becomes recognizable for the members and they already know what action to take.
Some tips that will come handy for creating successful recurring posts:
A. Fix 2-3 weekly posts that reflect the spirit of your community
B. Use the same background and format each week
C. You can pin that post to the top, in the announcements section
Here’s how Jyoti Agarawal, admin of Maa2Mom- Kandivali is using theme days to create recurring posts that drive engagement in her community.
As part of Motivational Monday, Jyoti posted about a member of her group who’s also a social entrepreneur. She talks about how that woman has been a part of so many social events along with her other achievements to motivate all moms in the group.
That is not all. She has other theme days too. Like WisdomWednesday and TalentThursday among others which she mentions about in her group rules too.
You can also create such themes for your group and inspire members to get more involved.
#20. Host offline events
Such events are an amazing way to bring your members together, foster a connection amongst them, strengthen your group’s mission and convey it to the members in-person, and so much more.
You can either arrange a casual meet up at a coffee shop or organise an activity that provides value to your members.
Have a look at how Mohit Mahajan, Admin of a food group, Plates2Miles, connects with members personally by organising tasting tables, in collaboration with restaurants. The main aim of this event is to provide members an ultimate dining experience. And obviously bond with them.
After the event is concluded, members share their reviews in the group. Here’s one shared by a member after her first table tasting experience (which was memorable) at China Garden restaurant.
Until the Covid crisis, this was a regular event hosted by Mohit. If you like this too, you can do something along these lines once the pandemic is over.
#21. Turn on Notifications
If your group is relatively small, turning on group notifications is an amazing way to stay updated with the ongoing conversations and be a part of them.
When your members see you are so active in the group, they will be encouraged to participate more.
Here’s how to do it:
- Click on the ‘Notifications’ button right below your group’s cover photo
- Select ‘Highlights’
I’d suggest you to choose ‘All posts’ only if your group is VERY SMALL. Or, if you don’t mind being bothered every 10 minutes! 😛
P.S. You can even ask your group members to turn on the notifications too
Thanks for reading! I hope you got some great ideas as what could you do today in your Facebook group to increase engagement 🙂
Since you have read the entire article, I assume you are very serious about growing your community. So, I would love to invite you to our Facebook group where we are discussing this and more everyday.
Also, do let me know which one of these strategies worked the best for your group or if you have any additional questions in the comments below. I’d love to take this conversation forward! 🙂