Ultimate Guide of User Generated Content

What Is User Generated Content? The Ultimate Guide For Brand Marketers

Table of Contents

Ever since the advent of digital media and the marketing revolution that succeeded it, user generated content has existed. 

What’s noteworthy is how brands are leveraging it today to achieve their goals and objectives.  

Starbucks, the coffee brand that needs no introduction, has a community on Facebook named РLeaf Rakers Society that connects Starbucks and fall lovers across the globe. 

The brand community is constantly buzzing with members’ posts of their favourite Starbucks drinks, food items, merchandise, new and upcoming drinks, and more.¬†

Look at this recent post where a member shares how he’s bummed that Starbucks discontinued his favourite Almond croissant, and then others chip in to share their thoughts.¬†

What is User-Generated Content? And Why is it Important?

Now, this is an excellent insight for the brand and they might be working to either bring it back or replace it with some other food item. We’ll know in due time! 

Let’s look at GoPro, the American tech brand known for its action cameras. They’re killing it on Instagram purely with user generated content.¬†

How? 

The brand collates all the images and videos their users share on social media and posts just that on their Instagram page. 

The Benefits of User Generated Content

This is one of the best examples of how brands make the most of user-generated content. 

As you read ahead, you’ll come across more such examples and possibilities for brands and how they can take advantage of user generated content.¬†

You’ll also learn about:¬†

  • The different types of user generated content that exists
  • Who creates user generated content?¬†
  • Why is user generated content so important for brands?¬†
  • Where does user generated content fit into your marketing strategy¬†
  • Understanding consumer insights from user-generated content
  • Examples of the best user-generated content campaigns¬†

Before diving into all of this information, let’s first understand:¬†

What is User Generated Content? 

User Generated Content, also known as UGC or consumer-generated content, is original, brand-specific content created by consumers across multiple social media platforms and digital channels. They appear in the form of images, videos, stories, reviews, and testimonials. 

Digital communities like Facebook groups, Reddit, and Discord are emerging as new platforms for brand marketing and are believed to generate the maximum UGCs. 

Let’s look at the different examples of user-generated content across social media channels.¬†

Brand Monitoring: Track and Analyze Brand Mentions

User-Generated Content Examples 

1. Facebook Groups 

Look at this post done by a member of a parenting Facebook group. She’s shared how Hair & Care oil is the perfect solution for damage therapy.¬†

Example of UGC for Hair Oil

Seeing this, community members started sharing their thoughts about the brand in the comments section. 

2. Instagram 

Plum, the first-ever vegan skincare brand, makes it a point to share user-generated content on its brand page on Instagram. Check out this reel where a Plum fan shares three beginner-friendly skin serums to tackle multiple concerns. 

user-generated content

3. Twitter 

This tweet by a tech enthusiast is the perfect example of user-generated content for both Apple and Google. The guy shares his picture in a similar pose taken by two mobile devices РPixel 7 Pro and iPhone 14 Pro Max and asks everyone to tell which is better. 

 UGC or consumer-generated content

4. LinkedIn 

This is a great example of user-generated content I came across on LinkedIn the other day. 

User Generated content

A college student posted about her recent internship at an organization and her learning there‚ÄĒperfect UGC for the college and the organization where the student interned.¬†

5. YouTube 

Videos posted by YouTubers on the platform reviewing different products are excellent examples of user generated content for brands. For instance, this latest review video about Google Pixel smartwatch by Marques Brownlee, a well-known American YouTuber. 

User-generated content (UGC)

Different types of User Generated Content 

1. Images 

One of the most common forms of online user-generated content is images.

Look at how the admin of a parenting Facebook group flaunts her new OPI nail paint.

 Facebook group flaunts

Seeing this, the community members started sharing what they like about OPI nail paints along with images showcasing they have applied the same. 

nail paint

2. Videos 

Today, videos are gaining popularity on social media, and Instagram is its living evidence. 

Short 30 seconds to 1-minute videos, aka reels are trending, and one can see tons of user-generated content via them. 

Here’s a reel where this beauty and lifestyle influencer has shared her review of Mac powder kiss lipsticks.¬†

UGC on Instagram

3. Product reviews 

Most of the user-generated content online is mainly product reviews posted either in the form of images or videos. And we just saw two examples of it above. 

4. User testimonials

Here’s sharing user testimonials from a lifestyle community on Facebook for the brand Maybelline and its different products.¬†

User testimonials

5. Blogs 

You might find users talking about your products or services in their blogs, like this food blogger who reviews the different restaurants and cafes she visits.

Here’s her review of a few dishes of the authentic Burmese restaurant- Burma Burma. 

Blog

Who creates User Generated Content? 

1. Customers

Think of product reviews and suggestions by people in digital communities like Facebook groups, Reddit, and Discord. 

Your customers are the first cohort of people to expect UGCs from. Whether they loved a particular product or did not like it at all, communities followed by other social media channels are where they will come and share their thoughts about your brand. 

Look at this post done by a member of a parenting Facebook group where she is seeking recommendations for a good skin cream for her dry skin. 

Comments in User-Generated Content

Community members have shared their suggestions in the post comments. 

What is an example of user generated content

2. Brand Loyalists 

Brand loyalists, aka brand advocates, are your most dedicated customers who love your brand and products. They are typically the ones who are the most enthusiastic about your brand and would not think twice before recommending it to others. 

Look at this post done by a brand loyalist in a cooking group on Facebook where she is recommending Maggi Masala-ae-magic to others and has shared her recipe of masala idlis. 

customer generated copies

3. Employees 

The third cohort of people who’d talk about and refer to your brand in digital communities and on social media channels is none other than your employees.¬†

Employee-generated content sheds light on your brand’s story and values. Behind-the-scenes videos of your employees or them sharing how a regular day looks at work, works best on social media and highlights your brand’s identity and reflects authenticity.¬†

Check out this post shared by our employees from our offsite held in Goa, India, in April 2022. When others saw this post, they could get an idea of Convosight’s brand values and culture. 

Employee Feedback

Now that we have an understanding of what UGC is and where it comes from, let’s address the most crucial topic:¬†

Why is User Generated Content so important for brands? 

1. Acts as social proof of your brand’s message¬†

Consumers today are smarter and more intelligent than ever. They are neither led by passive television or radio ads nor are enticed to buy something seeing and hearing those. 

Instead, they take their decisions more actively after forming a solid opinion by listening to their social influencers and, most importantly, what other users have to say. 

That’s where UGCs act as social proof of what a particular brand and product commits to its users.¬†

According to a study, 79% of consumers are believed to trust online reviews as much as in-person recommendations. And this certainly is a considerable metric! 

2. Brings out genuineness and authenticity 

With brands fighting to remain their consumer’s top priority across different categories, they understand that today’s consumers are passionate about authentic and genuine content.¬†

They agree that genuineness and authenticity are essential for a successful brand, and 60% of marketers have admitted this. 

Speaking of, there’s no content type other than UGC that’s more authentic.¬†

And is an excellent tool to attract the attention and gain the trust of today’s fickle-minded millennials.¬†

3. Acts as a trust signal

Ever watched your favourite director’s latest promising release (either a movie or a web show) and got disappointed because it didn’t meet your expectations or turned out to be a total nightmare?¬†

Sadly, we’ve all been through that (at least once).¬†

This explains why people don’t trust brands and products that easily.¬†

At the same time, brands also understand that they need to work harder than ever to establish themselves as trustworthy. 

93% of brand marketers have agreed that consumers trust the content created by other customers more than the content created by brands. 

Therefore, this signals that UGCs are the perfect solution for brands to build their credibility and increase their trust score. 

How All About UGCs- User Generated Content

4. Build consideration for brands 

I’ve said this enough, and I’ll say it again – Customers today are outstandingly smart and make informed decisions.¬†

Hence, they turn to seek recommendations from other users and pay attention to their reviews across social media channels, especially online communities like Facebook groups. 

More so after the global pandemic.

And it is UGCs that play a crucial role in building consideration for brands. 

At Convosight, we discovered this and are now helping brands leverage the power of UGCs existing in digital communities, and do community marketing campaigns. 

Let’s take the example of Wella, the renowned German hair care and hair styling brand.¬†

Sometime back, they did a community marketing campaign in collaboration with Convosight across 19 relevant communities with over 1M members to strengthen their brand’s positioning and build the superiority for Wella’s hair colour range.¬†

The campaign ran in three phases and was led by community admins. They educated members about the benefits of salon hair colour and advocated the brand with their before and after images. 

They further encouraged community members to share their personal experiences and expectations with the brand. 

As a result, the members started doing this, and the brand attracted over 8.9K user-generated posts. 

Thanks to this, the brand managed to increase its share of voice to 58% from merely 2.7% before the campaign. 18% of these brand conversations were linked to purchases and recommendations, thereby indicating a strong advocacy leg. 

If you wish to know more about Wella’s community marketing campaign, check out this
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5. Impacts purchase decisions and ultimately conversions 

User-generated content is incredibly influential in the final stages of the marketing funnel. 

Think of the time when you saw someone owning a smartwatch or a pair of earphones of a particular brand you’ve been eyeing.¬†

Did you give that particular brand more weightage while evaluating your options? Or, did you end up buying them soon after? 

That’s exactly how it works. 

Seeing other people carry the same things you’d want instantly impacts you, shifting you from the consideration or the evaluation stage of the funnel to the bottom stage, i.e. purchase. 

We also learnt in Wella’s community marketing campaign example above that UGCs play a vital role in influencing potential consumers and how.¬†

We saw how Wella attracted over 8.9K UGCs and over 2.7K mentions, of which 18% were linked to purchases and recommendations. 

This indicates how user generated content impacts purchase decisions and, ultimately, conversions. 

If you’d like to understand about the different stages of the marketing funnel user generated content impacts, please keep reading. I’ve covered that in the next section.¬†

6. Cost-effective than any other form of marketing 

The beauty of UGCs is that it’s the users who run them, not the brands.¬†

That being said, it does not involve any costs, making UGCs the most cost-effective marketing strategy for any brand. 

Or let’s call them the new word-of-mouth marketing!¬†

No need to invest your big bucks in a creative agency to produce brand assets or content for your campaigns or as a social media strategy. 

UGCs have got you covered! 

Important Note Р Please refrain from interfering with the organic process of UGCs and don’t offer money to people to create UGCs for your brand on social media. As it is, users can sense false sentiment easily.
If they do, that will do more harm than good for your brand, severely impacting its reputation in the long run. 

Where does UGC fit into your marketing strategy? 

User-generated content is multichannel and plays a significant role at every stage of the marketing funnel Рbe it top, middle or bottom. 

It is one of the few marketing strategies that make a difference at every customer journey stage. 

Speaking of, it helps increase brand awareness, builds their RTBs, aka reasons to believe, generates leads, and drives word-of-mouth advocacy. 

Let’s look at how different brands across various categories have achieved their marketing objectives and generated massive UGC.¬†

What’s common among them is they leveraged the power of Community Marketing, which is known to drive the maximum number of UGCs compared to any other marketing channel.

  1. Samsung РTo increase awareness of its newly launched product 

The most trusted smartphone brand, Samsung, launched its Galaxy Watch 4 in 2021, aiming to revolutionize the smartwatch industry. 

Brand Objective: The brand wanted to educate people about its new product and showcase its unique features. 

Impact on: Top of the marketing funnel 

Approach: They partnered with Convosight and ran a community marketing campaign across 75 health, fitness, lifestyle, and technology communities with over 3.8 million members. 

Strategy: The campaign was divided into three phases, each led by community admins. While phase one focused on creating a buzz for the smartwatch, the second phase highlighted admins’ personal experiences and stories, positioning the smartwatch as the watch that knows them the best. The third, i.e. the final phase, encouraged members to share how the watch is helping them in their fitness journey.¬†

Result: The campaign was successful in helping the brand create awareness about its product and attracted 8.9K mentions. It achieved 95% positive sentiment and 52.1K category conversations, an increase from just 1.4K before the campaign. 

The brand attracted 6.1K UGCs, achieving over and above the target of 4968. 

To know more about Samsung’s community marketing campaign, please refer to this¬†

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  1. Nestle РTo build RTBs for its pet nutrition brand 

Objective: Nestle’s pet nutrition brand – Purina Pro, wanted to reach out to pet parents and educate them about the benefits of colostrum in their puppies’ diet.¬†

Impact on: Middle of the marketing funnel 

Approach: With the help of Convosight, they collaborated with the most relevant 54 pet parent communities with over 2.2M members. 

Strategy: The campaign was led by community admins who shared their experiences (along with images and videos) of how keeping their puppies on kibble helped achieve health benefits and proper nourishment for their puppies, advocating how Nestle Purina Pro Plan is their favourite product for the same.   

They further encouraged community members to feed Nestle Purina Pro to their puppies and share the benefits they see by giving them kibble. 

Result: The brand overachieved all its targets and attracted over 3120 UGCs, of which 1141 were distinct posts. Nestle Purina Pro Plan got 1782 mentions Рof which 70.4% had a high emotional attribute, and 45.6% were intent-based. 

To know more about Nestle Purina Pro’s community marketing campaign, please refer to this
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  1. ITC E-Store РTo generate leads for the brand 

To market its premium and niche goods, ITC launched its e-commerce business and named it ITC E-Store. 

Objective: The brand wanted to drive awareness and consideration of the ITC E-Store and encourage users to try it out. 

Impact on: Bottom of the marketing funnel 

Approach: They collaborated with Convosight to do a community marketing campaign across 127 relevant communities with over 5.4M members. 

Strategy: The campaign ran in three phases, with each phase being led by community admins. While phase one was about creating awareness of the platform, phase two encouraged users to visit the e-store and explore the wide range of offerings on various products. For the same, admins shared pictures of their shopping cart and showcased the amount of money they’ve been saving.¬†

They further urged users to get their cart ready and use the XYZ coupon to avail X% discount. 

Result: The brand got 37K mentions, an increase from merely 289 before the start of the campaign. ITC E-Store attracted over 20K UGCs and 79K+ visits from the relevant audience to their website, with 11K+ discount codes being redeemed. 

To learn more about ITC E-Store’s community marketing campaign, please refer to this
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These marketing campaigns were planned after going through relevant user conversations happening in communities and deriving actionable insights from them. 

Let’s understand how we can do it.¬†

Automated content from users

Understanding Consumer Insights from UGC 

User-generated content is created by users who share their unbiased opinions about a brand or product. 

For brands – it’s a golden opportunity to derive meaningful insights and use them to define the course of action for your brand or product.¬†

At Convosight, we have helped 150+ brands extract meaningful consumer insights by going through user conversations and creating successful community marketing campaigns from them. 

Let’s look at how Godrej, one of the oldest Indian consumer goods brands, in collaboration with Convosight, successfully ran a community marketing campaign based on consumer insights.¬†

Product Name РGodrej Protekt Air & Disinfectant Spray 

Brand Objective РBuild brand RTBs and drive word-of-mouth advocacy for their product range. 

Deriving consumer insights from UGC

Godrej Protekt believed communities are the powerhouse of meaningful conversations that could help them disseminate the most relevant information to their consumers. So, we started by analyzing thousands of user conversations happening in parenting and women-based communities around hygiene, safety and cleanliness. 

Here’s what we gathered:¬†

  1. Members were concerned about the possibility of a third covid wave.
  2. Members shared the precautions they were taking in homes ahead of time to limit surface contamination from airborne particles or from touching surfaces with contaminated hands.

Using these insights, we prepared a two-phased community marketing campaign that community admins led. 

Community Marketing Strategy 

In the first phase, admins initiated conversations on how they maintain air and surface hygiene with an introduction to Godrej Protekt products and their benefits.

In the second phase, admins shared various use cases using Godrej Protekt Air and Surface Disinfectant Spray. They encouraged members not to overlook any germ cohorts nearby and to ensure they maintained good hygiene, urging them to use Godrej products for their safety and hygiene. 

Result

  • The campaign attracted over 6.4K+ UGCs.¬†
  • Brand mentions increased from merely 4 (before the campaign) to 15,569 (after the campaign).¬†
  • The overall intent-based conversations for Godrej Protekt went up from 81.5% to 96% in just six weeks.¬†
  • Brand share of voice increased from 2.2% to 31%.¬†

To learn more about Godrej Protekt’s community marketing campaign, please refer to this
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How to create a user generated content strategy? 

The first step to creating a highly effective user generated content strategy is to go through user conversations and derive actionable insights. 

It is these insights that will help you come up with an excellent campaign plan. (We read about how you can do it in the section above). 

Here’s some food for thought: When thinking of how to create a user-generated content strategy, it’s important to frame it as “word-of-mouth marketing”.¬†

As it is, people rely on the reviews of other people more than the word of anyone else, including brands. And when people talk about their favourite brands by sharing images and videos on social media and other channels, they become brand advocates. 

Sharing a few tips, aka best practices, you can use to come up with the best user-generated content strategy.

1. Encourage users to share 

While some people are enthusiastic and love to share almost everything on social media, others shy away from it. 

No matter the users, it’s always good to give them a slight “push” to talk about their favourite brands or products and share their thoughts.¬†

The best way to go about it is by hosting competitions or contests. As is, there’s nothing like the spirit of competition!¬†

Aashirvaad, the most trusted atta brand, wanted to deepen its penetration in the South Indian markets and drive word-of-mouth advocacy. 

With the help of Convosight, they partnered with 53 food & recipe communities with over 2.7M members. 

Their community marketing campaign was divided into two phases that ran on Diwali and Christmas, each one led by community admins who announced a recipe-sharing contest. 

Members had to prepare dishes with Aashirvaad atta to participate in it and share its images along with the recipe. 

Thanks to the contest, the campaign was a huge success and attracted 1936 user generated posts. 

It succeeded in increasing the conversations for Atta by 200% with 100% salience of Aashirvaad atta. 

2. Reward users for sharing 

Offering rewards is a great way to entice people to participate in contests and competitions and an excellent way to accelerate UGCs. 

Pulling the above example of Aashirvaad’s community marketing campaign again – The contest winners were rewarded a special gift hamper by Aashirvaad atta.¬†

While this is one example of an incentive, there are other ways you can reward your customers, like offering discount coupons, attractive early bird deals, and free tickets, among other things. 

Considering your budget, think of sustainable tactics that work for your brand and business! 

3. Include your employees as well 

While your customers are creating UGCs, let your employees in on the fun too! 

Weber Shandwick found that “33% of employees will post messages, pictures, or videos about their employer without any encouragement from their company ‚Äď and that number increased to 50% with direct company encouragement.”

So, please don’t shy away from encouraging them to share some behind-the-scenes footage of the product creation process or share some content featuring your brand or products.¬†

After all, there’s no one better than them to highlight product features as they work on them day in and day out!¬†

4. Implement UGCs in more ways than just sharing on social media 

Retweeting or resharing the content created by your customers across different social media channels is one way to go about implementing UGCs in your marketing strategy. 

Go above and beyond, repurpose those UGCs and start reusing them. 

Here’s sharing a few ways you can start sharing your UGCs and make the most of them:¬†

  • Ads

Who said your brand advert should always have images and videos highlighting your brand’s key benefits?¬†

Well, that’s optional when you have actual users talking and praising your brand.¬†

Repurpose your UGCs into legible and eye-grabbing formats and make them a part of your ad. 

These genuine and authentic tweets from users serve as enough evidence for your brand and are far better than any advert format. 

  • Emails¬†

Your email drip campaigns are yet another opportunity where you can implement your user-generated content and engage with your subscribers. 

Even better, you can make them a part of your monthly newsletter and garner some likes! 

  • Website¬†

Level up your marketing game by adding your website’s UGCs in a gallery format.¬†

Try to use them in your product photos too, and your website visitors will be impressed to see how your product is being used by a “real” person and know their thoughts on it.¬†

However, do ensure to seek permission from the owner/author of the content before using the content elsewhere. 

They might be okay sharing it on social media but not on any other platform. 

As another best practice, always credit the original poster. It’s highly respectful and signals courtesy.¬†

Since you have a fair understanding of how to put up a user generated content strategy in place and know the best practices, let’s look at some excellent user-generated content marketing campaigns that hit the ball out of the park.¬†

How to Know your Brands

5 Best User Generated Content Campaigns 

1.B Natural РBuild brand RTBs 

Objective: B Natural, the renowned Indian fruit juice brand that takes pride in producing preservative-free fruit juices with 100% pulp, wanted to drive meaningful conversations and trials of the product whilst showcasing the benefit of fruit fibers. 

Approach: B Natural partnered with Convosight to connect with the most relevant 63 women and parenting communities on Facebook with over 1.5M members. 

Strategy: Community admins kickstarted the campaign by sharing their experiences of having B natural fruit juice and what makes them a perfect summer partner for them and their kids. 

They shared the benefits of fiber these juices have for their kids and how it helps keep their tummies cool in summer. 

The admins shared images of their kids having B-Natural juices and encouraged community members to check out the various flavours and range of products B Natural has.

Result: In just 30 days, the brand received 66,870 category conversations, an increase from 4305 category conversations before the campaign. The brand’s share of voice increased from 5.9% to 59.1%.¬†

The campaign attracted a total of 9K UGCs, up from the target of 3906 set before the campaign. 

If you’d like to know more about B Natural’s community marketing campaign, please refer to this
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2. Sirona РCategory creation and expansion 

Objective: Sirona, one of the most up-and-coming names in feminine hygiene products, wanted to create awareness and educate women about the benefits of menstrual cups and overall period pain management. 

Approach: The brand used community marketing and partnered with 13 women-led communities around lifestyle and parenting, with over 1.1M members. 

Strategy: The campaign was divided into three phases, each led by community admins. 

Phase 1 focused on creating awareness by doing Q&A posts addressing questions about switching to menstrual cups, busting myths around its usage, and more. 

In phase 2, the admins co-hosted a live session with a gynecologist who gave a live demo of the menstrual cup and addressed members’ queries.¬†

Phase 3 was all about admins’ testimonials and reviews about Sirona products and menstrual cups.¬†

Result: The campaign succeeded in increasing the menstrual hygiene category conversations from 14.8K to 119K within an increase of 8X.The pre-campaign negligible mentions of 22 jumped to 5,504, which is a spike of 250X, while the Brand SOV remained constant between 98-99% throughout all three phases.

UGCs poured in with a total of 4,793, which is 1916% over the 250 UGC target initially taken.

If you’d like to know more about Sirona’s community marketing campaign, please refer to this

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3. Plum РDrive word-of-mouth advocacy 

Objective: Plum, the 100% vegan beauty and skincare brand, wanted to highlight their brand USPs and drive word-of-mouth advocacy. 

Approach: They partnered with the most relevant 78 women, beauty, and lifestyle communities with over 3.9M members that had a huge affinity for beauty and skincare. 

Strategy: Plum’s community marketing campaign was divided into four phases. Each phase focused on a skincare concern, highlighted the benefits of green tea, aloe vera, and Vitamin C, and encouraged members to share their thoughts and experiences around a particular skin concern and the associated Plum product.¬†

This was done by Community Admins sharing their personal experiences with photographs and encouraging members to do the same. 

Result: The campaign increased skincare category conversations from 45K to 89K per month by almost 2x. The brand attracted over 3000 mentions during the campaign period and drew a total of 12,278 UGCs. 

If you’d like to know more about Plum’s community marketing campaign, please refer to this¬†

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4. Pediasure РSampling and Lead generation 

Objective: Pediasure, the number one toddler nutrition brand, launched a new product with growth nutrients РArginine and Vitamin K2. 

The brand wanted to create a buzz about these new ingredients and strengthen loyalty amongst its existing and non-users. They also wanted the parents to track and monitor their child’s growth using the Growth Right Tracker on their website.¬†

Approach: Pediasure partnered with the most relevant 85 parenting communities with over 3.7M members PAN India. 

Strategy: The campaign was divided into the following three segments

  1. Pre-Launch РAdmins introduced relevant facts and claims around growth by means of a poll. 
  2. Launch – Admins talked about the role of nutrition and the overall growth of toddlers, advocating the new Pediasure. They also introduced the ‘Grow Right Tracker’ tool and started a 90-day challenge.¬†
  3. Post Launch РAdmins addressed adoption barriers by stating key facts, highlighted the product benefits and invited user testimonials upon completion of the challenge with visible child development. 

Result: The campaign succeeded in increasing toddler nutrition category conversations from 118K to 160K after the campaign completion (135% increase in 7 months). The campaign received around 32K UGCs, of which 28% were distinct unique posts by members. The campaign generated over 40K leads for the grow right tracker tool. 

If you’d like to know more about Pediaure’s community marketing campaign, please refer to this
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5. Samsung РProduct Launch 

Objective: Samsung, one of the top smartphone brands, launched their all-new Galaxy Watch 4, starting a new era of smartwatch innovation. They wanted to educate people about their new product and showcase its unique features. 

Approach: To achieve its objectives, Samsung collaborated with the most relevant 75 communities around health and fitness, lifestyle, and technology, with over 3.8M members. 

Strategy: The campaign was divided into three phases, each led by community admins. 

Phase 1 focused on creating buzz for the smartwatch, emphasizing its unique benefits. 

In phase 2, admins shared their personal experiences and stories on how they are using the smartwatch, positioning it as the watch that knows them the best. 

In phase 3, admins generated conversations by asking members how they think the Samsung Galaxy watch4 can help them in their fitness journey and resolution.

Result: The campaign generated 8.9K brand mentions, an increase from 2 mentions before the campaign. It also attracted 6.1K UGCs, over and above the target of 4968. The brand achieved 95% positive sentiment for the brand. 

If you’d like to know more about Samsung’s community marketing campaign, please refer to this
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User Generated Content FAQs 

Ques 1. What are some good UGC ideas? 

Ans. Encouraging your customers to share UGCs will ensure you generate a steady stream of content for your brand. As is, sometimes your users need a little extra push. 

Here’s how you can persuade them:¬†

  1. Come up with Contests / Competitions 
  2. Host games 
  3. Host giveaways 
  4. Offer rewards or incentives 
  5. Encourage them to share reviews 

Ques 2. What is UGC marketing? 

Ans. UGC marketing, or user-generated content marketing, is a form of marketing where brands run marketing campaigns encouraging users to create original, brand-specific content on different social media platforms or other channels. 

Ques 3. I heard access to user-generated content is restricted. Is that true? 

Ans. No. In fact, user-generated content is easily accessible on social media platforms like Facebook, LinkedIn, Twitter, and Instagram, to name a few. 

You can easily search for the relevant keywords and hashtags and come across the most relevant user generated content for your brand. 

Brand Monitoring: Track and Analyze Brand Mentions

Whether you’re an established or new brand, user-generated content can help you in more ways than you can think.¬†

Ready to start leveraging the power of authentic user-generated content across your community marketing campaigns? CONNECT WITH US and we’ll help you get started!

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