So, you’re ready to earn from your Facebook group.💰
And the first thing that came to your mind was… let me guess… Brand Collaboration!🤝
But then you wondered,
How to find brands for your Facebook group and how to approach them?
That’s exactly what I’m going to tell you in this article.
I’m also going to share with you some inside information like:
- Why brands are looking to collaborate with Facebook groups
- Questions to answer before knowing how to find brands
- 4 ways you can find brands for collaboration
- 4 things to keep in mind when writing a brand collaboration email
- 5 brand collaboration proposal email samples
So, without further ado,let’s dive right into this information!
6 reasons brands want to collaborate with Facebook groups
For starters, they want to connect and engage with their target audience through an authentic and trusted channel.
And what better than Facebook groups, where members freely share their likes/dislikes!
Below are all the reasons why Facebook groups interest brands enough.
1. Relevant Audience
People that brands care about are talking in these Facebook groups about the things they care about.
Let’s say you have a parenting Facebook group where a lot of conversations around baby products happen. It means all baby products’ brands are relevant for your group members.
When any of these brands collaborate with your Facebook group, they will be able to reach their exact target group. Not to forget, the benefit members will get.
And brands love this fact. There is no other platform where they can get this level of precision, in terms of target audience, except for Facebook groups.
2. Organic Engagement
Facebook groups are 100% organic. Right from members joining in, to engaging, to referring others, everything is organic.
There is no paid ad running for Facebook groups that pushes up any metric.
3. Conversations around relevant category and products
A community is made up of people and conversations.
If the conversations in a Facebook group are along the lines of the brands’ offerings, the brands do care.
So, do share with them the level of interest of your group members in their product, category or both. (Read on as I’ve mentioned an excellent way to do it).
4. Easily connect with Brand Loyalists in the community
It is in these communities that brands can find loyal customers of their products.
Thanks to these loyalists, the brand is able to gain recognition through word of mouth.
When brands collaborate with Facebook groups, they get an opportunity to connect with these loyalists.
They will want to take their feedback and make their product even better.
5. Research and Insights
Did you know that brands spend approximately 2.6% of the budget on research and insights?
Now, this research is not on personally identifiable information. It’s on consumer pain points, no matter who the consumer is.
While everywhere else in the digital world, it’s about tracking a person, in communities, it’s about monitoring the top of mind of a person.
And, that’s exactly what is relevant to the brands – customer pain points and their top of mind.
In simple words,
Brands want to know: what do the members talk about, what their concerns are, things that bother them, and if they themselves can solve those problems.
It is through communities that they have answers to all these questions which they further use to inform their marketing strategy.
A brand can reach a massive audience by working with multiple communities, making things highly scalable.
For instance, a travel brand worked with a travel-related Facebook group and got a tremendous response. That brand can further collaborate with other travel Facebook groups and reach out to more people.
Reasons enough for brands to be interested, no?
Now, let me take you through the things you should consider before finding brands.
Keep in mind these 3 things before seeking the answer to ‘How to find brands for Facebook groups?’
- Make sure your community is ready
You can do this by asking yourself these questions:
- Does your community have a sufficient number of members to make it meaningful?
- Does your community have a high engagement rate and activity rate?
- Would your members benefit from education on specific topics, categories, or products?
- Do your members come to seek advice on products or brands?
If the answers to all of these are yes, jump on to the next point.
- Understand ‘Who’ to Pitch
You can pitch to brands, partners, services, local brands that are relevant for your community members.
Your communities might not be talking about a brand in particular but they might be talking about a product or a category.
So, you need to understand what your members are talking, what’s on top of their mind, and then figure out partners that are relevant.
The Conversation Trends feature of Convosight keeps a track of member conversations in your Facebook group.
You can easily see: the top discussed topics, top categories, and even brands that are spoken about, if any.
When you dive down further, you can also see a detailed report on any of the top categories of your Facebook group.
On the other hand, the Keyword Alerts feature of Convosight helps you stay on top of brand mentions in your Facebook group. You just need to enter relevant keywords or brand names and you’ll be notified whenever any member uses them.
Another excellent use case of this feature is that it helps you stay on top of SPAM.
Check out how to use it, why admins love it, and how it is different from Facebook’s Moderation Alerts in this BLOG.
When you show this level of data and insights to a potential brand, imagine how fascinated they will be! 🤩
Not only will they be able to see how relevant your Facebook group is for them but will also be convinced of doing a meaningful collaboration.
More than 5000+ Facebook group admins are using Convosight to manage over 101 million members. SIGN UP now to add it to your Facebook group. It’s completely free.🙂
Now, let’s see how to find brands for your Facebook group.
How to Find Brands for Collaboration?
Sharing with you 3 foolproof ways you can find your favourite brands for collaboration.
These have worked for most community leaders including Tamanna Dhamija, Founder of Baby Destination, India’s largest parenting community.
1. Search on Instagram
Look up influencers related to your niche on Instagram and see what products/services they are promoting.
This is a fantastic way to create a list of potential brands you can reach out to.
Instagram is now an accepted source of marketing. Today, it is a line item for every brand, partner, or service. Whether it’s a large brand or a startup, everyone’s marketing strategy entails ‘collaborating with influencers.’
That said, Instagram can be your go-to option for securing a list of brands who are working with influencers, both big and small.
Since these brands are already into influencer marketing and are well-versed with how things work there, they will easily understand community marketing and how they can make 10 times more impact than influencer marketing.
2. Reach out to Digital/Product Marketing Managers on LinkedIn
I’d highly recommend you to create a LinkedIn profile, if you don’t have one already.
Because all your potential partners are connecting with the right people on LinkedIn.
Once you have a LinkedIn profile, you can effortlessly search for digital marketing managers or product marketing managers of the brands you want to work with. Then, send them a connection request along with a message.
In that message (or Inmail), mention about your background, community, and how it will be super relevant for their brand.
Keep it short and brief. You can refer to the email templates and tips I’ve shared below.
I’ll tell you the benefits of reaching out on LinkedIn over Facebook messenger.
- If you text these personnel on Facebook, it will probably reach their ‘message requests’ inbox, as it happens when you are not friends with someone on Facebook. And people tend to miss that as they don’t check that inbox. So, your message will not likely be read by them.
- However, if you text them on LinkedIn, it will land in their ‘InMail’ and they will be notified of it. So, they can open it, read it, and even see your profile. This way they know your background, adds credibility to your message, and increases the chances of conversion.
3. Search in Facebook groups
There are so many influencer groups on Facebook that help you connect with brands.
Just type the keyword ‘influencer groups’ in the search tab on Facebook and you’ll come across some good groups.
You will even see dedicated communities for Instagram influencers. If you manage an Instagram community too along with your Facebook group, you must join it.
In almost all of these groups, you will see brand managers or executives of different agencies posting their requirements on behalf of brands.
I personally like the group, Media Movements, which is one of the largest groups connecting agencies and influencers in India. I myself have been a part of it for quite some time now and I can say there are literally hundreds of postings every single day.
Trust me, by being active in that group, you would easily stumble upon at least 20 leads in a day. Sharing a few examples from that group with you below.
a. Posting for mom, food, and lifestyle bloggers
b. Posting for city-specific food bloggers
c. Posting for mom and food bloggers
d. Posting for mom and fitness bloggers
These are just a few postings from the hundreds I saw in literally 10 minutes of scrolling through this group.
So go ahead, join some influencer groups right away.
Stay with me! As I now tell you about the next step, i.e. How to approach brands? Via emails.
4 essential tips on how to write a brand collaboration email
Before you go on to write that brand collaboration email, let me tell you how you can secure email addresses of the product/digital marketing managers of the brands you want to work with.
- Go to each brands’ website and click on ‘contact’. More often than not, you’ll find the email address for either their marketing manager or PR manager. If you find emails like email@example.com, go ahead and shoot your requirement. Your email will likely reach the right person.
- You can use free tools like Rocketreach and Fundoodata to get your hands on email addresses of relevant personnel.
Moving on now… What should your email look like?
1. It should be short, crisp, and to-the-point
Can you recall the last time you read a 500-word email?
None of us can.
Which is exactly why you need to keep your brand collaboration email short and sweet.
Stop beating around the bush and tell your potential partner what you’re looking for straightaway.
An ideal brand collaboration email should not typically be more than 5-7 lines and should lure the other person to respond to your brand collaboration email.
The flow should ideally be like this:
- Briefly introduce yourself and your community; Share its link and relevant stats (growth, engagement rate, activity rate)
- List down other online communities that you own on different channels, or not
- Show with screenshots what your members like to talk about the brand and/or their products and how often they talk about it
- Sweeten the deal by telling them how your Facebook group is a trusted and authentic way to reach out to their customers
2. Include an actionable subject line
Subject line for brand pitch email is the most vital component. People decide whether or not to open the email just by looking at it.
So, make sure you have a kickass subject line.
No, that neither means you have to spend hours crafting one, nor does it suggest you have to get all fancy.
Although you can choose to keep it simple and direct, a little creativity doesn’t hurt too!
The call is entirely yours. Either ways, it should be catchy.
Most important of all, don’t forget to mention the contact’s name in the subject line.
Such emails have a high open rate as they tend to catch the attention of the reader.
They are likely to open it among the hundred other emails they receive in a day. Also, it makes them feel valued.
3. Update your profile photo
No matter how basic it sounds, it sure makes a hell lot of a difference!
When the recipient sees a display picture along with the name of the sender, it makes the email more legitimate.
Hence, they are more likely to open and read it.
So, go ahead, upload a good profile photo and only after you’ve done that, start sending out emails!
4. Don’t hesitate to follow-up
If you believe that your first email has fallen on deaf ears, chances are that the person might have missed it.
So, go ahead and shoot that follow-up email. The person will surely respond if they actually missed out your previous email and are interested in collaborating with you.
Now, the best part…
5 Brand Collaboration Proposal Email Samples
Below you’ll see 3 general brand collaboration proposal email samples accompanied by 2 follow-up email samples.
Following-up on your first email is as much a good practice as it’s necessary.
Sending a follow-up email serves as a reminder to the first one and saves you from a missed opportunity.
So, pick the one you like and start collaborating with your favorite brands!
Subject Line: Promoting the ……. (product name) to my …….. (no. of group members) audience
Hi (Name of the marketing manager)
Hope you’re having a good start to the day!
I came across your new product range and I must say it’s impressive! I really appreciate the fact that (whatever you like about the product).
I have a highly engaged online parenting community, (name of the community) (with over 30K members) where members are continually flocking in. The engagement rate and activity rate of my community is ……
Since my community members love your brand products and they mentioned about your brand …. times in the last …. days, I believe it would be great if we could collaborate on your new product range.
Please let me know if this is something you’d like to move forward with. I’m open to a discussion for a partnership that shall be nothing less than mutually beneficial.
Subject Line: Your product x My community = Massive exposure & benefit
Hi (Marketing manager’s name)
Hope your week is off to a great start!
I have a super-engaged online (category) community, (name), with over … (number of members) with an engagement rate of ….
Of the total conversations in my community in the last month, xyz were of your brand.
Since I and my community members are adent fans of your products, I would love to collaborate with you. Not only will your products get a wide exposure but my members also will love to know about it.
If this sounds something amazing to you, please let me know. I’m just a call away for a detailed discussion.
Looking forward to this mutually beneficial partnership!
(Your Contact Number)
Hey (Marketing manager’s name)
Hope the day is treating you well!
I couldn’t help writing to you about the wonders xyz product has done on my skin. I’ve been using it for over 6 months now and I just love how it has treated …..
My audience (mention about them) loves it too.
My online community, …., (of over … members) has an engagement rate and activity rate of …
With the spring approaching, I’d love to collaborate with you for your latest product line for the upcoming season. While you will be able to reach out to xxx people, my community members would be able to get their hands on yet another amazing product of your brand.
If this sounds good to you and you would like to team up, please do share your thoughts.
Be rest assured this collaboration is nothing less than mutually beneficial.
(Your contact number)
TEMPLATE 4 (Follow-up Email)
Hope your day is going well.
I am writing this email as a follow-up to the last email I sent to you about a potential collaboration.
Me and my community members really like your products and have had over 250 conversations about your baby oil over the last 14 days. So let me know if you’d like to take things forward.
Please let me know if there’s anything else I can help you with.
(Your contact number)
TEMPLATE 5 (Follow-up Email)
Hope this email finds you well.
It’s a follow-up to my previous email wherein I mentioned about a fruitful collaboration.
Please let me know if you’re interested in pursuing it. I’m more than happy to provide any additional information, if you need.
(Your contact number)
That’s about it.
Let me know if you have any questions in the comments below. Or feel free to post them in our Facebook group where thousands of Facebook group admins are discussing this and so much more.🙂
Creating value in the lives of others with my content, little by little.✨
Working at Convosight, I do more than just wrangle commas. I’m passionate about innovating new ways to create super valuable and actionable content about Communities and Community Marketing at large, and sharing it with the right audience.
I also happen to manage a global community of power admins on Facebook, and that’s where most of my learnings come from.
Do check out my latest blogs and feel free to share them! 💛