At Convosight, we’re constantly trying to equip you with all that you need to manage your Facebook group(s) effortlessly.⚡
And yesterday, we updated our MTD Dashboard or Health Dashboard.
Now, we tell you how your Facebook group performed as compared to the:
- Last 30 days
- Last month
- Last 2 months
Every single metric of the Health Dashboard explained…
1. Engagement Rate
It is the average actions (posts + comments + reactions) done by a member per month in your Facebook group.
It is calculated as: Total posts, comments, and reactions divided by Total members
It is a function of the number of people.
Reasons why the Engagement Rate goes down:
- When your group members are constantly increasing
- When you are not posting enough in the community
You can fix this by:
- Seeing that your newly added group members are interacting enough in the community
- Posting quality content in your community from time to time. Ideally, at least once or twice in a day
2. Activity Rate
It is the average number of comments and reactions received per post per month in your Facebook group.
It is calculated as total reactions and comments divided by total posts.
It is a function of the number of posts.
Reasons why the Activity Rate goes down:
Members have stopped engaging with your posts because you are either posting too many posts or are not posting quality content
When you are posting a lot in your community, there is a high likelihood of your members missing out on posts hence, fall in the activity rate.
You can fix this by:
Posting quality content but making sure that you don’t post too many posts in the community.
It is the total number of posts done in your Facebook group over a period of time.
It represents the total number of conversations that took place on those posts in your Facebook group over that period of time.
What does the % increase and decrease under each metric signify?
Simply put, this contextualises how your Facebook group is performing in comparison to earlier times.
Let’s look at each one in detail.
The snapshots below are of the MTD dashboard or the health dashboard of our Facebook group, Growth and Monetisation for Facebook Group Admins.
1. The data here is for a period of 30 days.
As compared to the previous 30 days,
- Activity Rate has gone up by 16%
- Total posts are 13% higher
- Conversations have increased by 33%
But, the engagement rate of our group has decreased by 20%.
The reason for engagement rate going down is:
We added a lot of new members during the last 30 days in our group. But, they were not engaging much with the posts hence, the decline.
Now, let’s look at:
2. Health data of our group of the last month, i.e. September.
As compared to the last month, i.e. August, the metrics for September are as follows:
- Engagement Rate is 22% higher
- The total number of posts are 72% higher
- The total conversations are also 72% higher
But, the activity rate went down by 5%.
And the reason for it is:
We posted more posts (precisely 72% more) than last month. However, members did not react and comment much on them as they did earlier.
TO SUM UP
The Engagement Rate of a Facebook group decreases because of either of these reasons:
- Increase in the number of members of the group and that they have not started engaging with the posts yet
- Decrease in the number of posts
P.S. Check out these 21 tactics to keep your Facebook group members active and engaged.
On the other hand, the Activity Rate of a Facebook group goes down because:
The number of posts in your group have increased but members are not interacting with them as they used to earlier.
If you want the engagement rate and activity rate of your group to increase constantly, you must ensure that there is a healthy balance between the number of posts in your group and the number of members.
Also, post quality content in your group. ALWAYS.
I hope you are now clear on how you check your Facebook group’s health (in comparison to last month’s) and take the necessary steps to fix it.
Please let us know in case you have any further doubts. We’ll be more than happy to help. 😊
You can leave them in the comments below or get in touch with us through our Facebook group, Growth and Monetisation for Facebook Group Admins.
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Creating value in the lives of others with my content, little by little.✨
Working at Convosight, I do more than just wrangle commas. I’m passionate about innovating new ways to create super valuable and actionable content about Communities and Community Marketing at large, and sharing it with the right audience.
I also happen to manage a global community of power admins on Facebook, and that’s where most of my learnings come from.
Do check out my latest blogs and feel free to share them! 💛