We all know that ‘Groups’ are the core component of Facebook.
You can either choose to create a public Facebook group or a private one, depending on your goals and objective.
In this article, I’m going to share with you step by step how to create a public Facebook group.
But before that, I’ll tell you what exactly a public Facebook group is and its benefits.
So, let’s begin!
What is a Public Group on Facebook?
A public Facebook group is an open group where anyone (who is on Facebook but not a member of the group) can easily find a public group upon searching.
That person can see:
- The content that members post and the comments on it
- The list of group members
- The list of admins and moderators
Additionally, anyone can join the group without seeking approval from admins or moderators.
However, as per the new public groups experience on Facebook, the admin team controls who will engage with the group conversations for the first time. Simply put, if the participant approval is turned on, people have to request to engage with group posts for the first time. Once approved, they can continue to participate in group discussions without any approvals.
Now, if you’re still thinking:
If I post in a Public group on Facebook, who sees it?
I’ll reiterate that anyone (even non-members) can see your posts in a public group on Facebook.
Benefits of Public Facebook Group
Since anyone can search for the group, see and share the content being posted there, a public Facebook group has a wide reach and impact.
And both these reasons help increase the chances of a group’s growth.
If you’d like to know more about a public Facebook group or a private Facebook group, you can check out my blog on: Public vs Private Facebook Group: Which one to choose?
Now, I’ll tell you what you are here for, i.e. to know how to create a public Facebook group.
That too in just 5 minutes! 😊
So, here goes…
7 Simple Steps to Create a Public Facebook Group
1. Login to your Facebook Account
When you login to your Facebook account from a laptop, click on ‘Groups’ under the explore section on the left.
In case you have logged in via your phone or through Facebook app, click on the three lines on the bottom right corner and you’ll be taken to the explore section.
2. Create New Group
A screen with groups suggested by Facebook will appear. Click on ‘Create new group’.
On the laptop, this option will appear on the left hand side.
Whereas on the phone, ‘Create group’ option will appear on the right side.
3. Fill in all the details asked.
A. Group Name
Your group name should be simple and must convey the benefit/intent.
For the simple reason that, whenever Facebook would suggest your group to the most relevant people, they will understand what your group is about just by the name and will likely join if that’s what they’re looking for.
Actually, there’s one foolproof formula for naming your groups. And that is,
Pain Point/Passion Area + Target Audience
For instance, we have our group of power admins named, Growth and Monetisation for Facebook Group Admins.
Here, the pain point is ‘Growth and Monetisation’ and the target audience is ‘Facebook group admins.’
Check out our group’s growth over the last 60 days!
Group name certainly has a role to play here. So, make sure you name your Facebook group accordingly.
If you need some assistance on it, this article would certainly help👇🏻
B. Add some people
For creating a Facebook group, you need to add at least 1 person or you won’t be able to proceed.
So, choose any of your friends.
As it is, a Facebook group is all about the members and conversations.
C. Privacy setting
Click on Public and hit create.
Perfect! You have the basic version of your Facebook group.🙂
Now you need to customise it. And, for the same, go ahead and
4. Add a cover photo
You can do it by either clicking on ‘upload photo’ or choose an existing photo.
Preferably, you should create a new cover photo that conveys what you group is about.
Your cover photo should ideally have the group name on it and must be self-explanatory.
This is the cover image of one of our parenting groups, Makeup, Skin, and Hair Care Tips.
Doesn’t it speak for itself?
You can create similar attractive cover images for your Facebook group on Canva. It’s a one stop tool for all your creatives!
Lastly, do take care of the size.
The size of your Facebook group cover photo must be 1640 pixels x 856 pixels.
If you’d like to learn about some cover photo best practices and get your hands on some awesome templates, refer to this blog👇🏻
Once you’ve successfully created your group’s cover photo, go on to add the description.
5. Add a group description
Your Facebook group description is a way to tell new and potential members what your group is about.
So, make sure it is compelling enough.
You’ll get the option of ‘Add a description’ under ‘About This Group’ section.
When you click on it, a box will appear where you can write your description and hit confirm.
You can add up to 5000 characters.
A good Facebook group description talks about:
- The purpose of creating the group
- Who is it for
- The benefit members will gain from it
- Dos and Don’ts of the group
Here’s a good Facebook group description example.
It is of our Facebook group of power admins, Growth and Monetisation for Facebook Group Admins.
In this, we have mentioned:
- The admins who are a part of this community
- The purpose of starting the community
- The value it provides
- The dos and don’ts
Here’s sharing some more details on how to come up with a mind-blowing group description👇🏻
If you’re still feeling lazy, here’s a Facebook group description template for you to pick.
“XYZ GROUP was created to inspire people from around the globe to share experiences & queries in the form of images, videos, and anecdotes, about Your group’s subject.
We expect all our members to extend utmost respect and courtesy to fellow members. May it be a polite word of appreciation on a member’s experience or a heartfelt thank you for a member replying to your queries, it is absolutely imperative that we value each other’s inputs.”
6. Invite Members to your group
Once you’ve successfully created your Facebook group, uploaded a snazzy cover photo, and updated the group description, it’s time to add in people.
Because a Facebook group is all about the members and conversations.🙂
But don’t add people just for the sake of it.
Initially, you should start with adding friends, family, and relatives who’d support you in your new venture.
For those friends you don’t really know on Facebook, don’t invite them. Instead, prioritise the ones whom you think will really be interested.
Going forward, they will happily invite their own friends if they like the group.
On the right side, you get an option to invite members along with a list of friends suggested by Facebook.
You can either simply hit on the invite member button against each name or can choose to send a personalised note by clicking on the page icon.
If you’d like to know more about how to invite people to your Facebook group, this article will help you.👇🏻
7. Start Posting!
Finally, it’s now time to start posting!
For the first post, I’d suggest you create a welcome post mentioning the guidelines. It can be a simple text post but if it’s an image post, that’ll be great.
Shoot a wonderful hello to all those joining your group by clicking on the ‘Write Post’ option under Discussions tab (on the left).
Once you’re finished, hit ‘Post’ at the bottom.
I recently asked the power admins of our group about the first post they did in their respective Facebook groups.
And, the answers were amazing!
Check them out yourself. 👇🏻
Voila! You just finished creating and customising your public Facebook group.😊
From here on, all you need to do is share valuable posts, focus on bringing members closer & encourage them to participate more.
Ask questions & recommendations for various subjects under your group category.
You will notice members responding with their suggestions and inputs, so appreciate the group members who are active as that motivates them to engage frequently.
Above all, enjoy the process. It’s your community and it’s upon you to keep the energy of the group high!
P.S. Check out this blog that comprises 25 highly effective Facebook group engagement ideas
And just in case, if you wish to change the privacy setting of your Facebook group and find yourself thinking:
How to Change Your Facebook Group’s Privacy from Public to Private?
Well, you can do that easily no matter the number of members in your Facebook group.
Go to ‘Edit group settings’ and click on change privacy.
When you do, you get the option to turn a public group to private
That’s about it.
So folks, go ahead and take your newly created Public Facebook group to the next level.
Do you know thousands of Facebook group admins are using Convosight daily to grow, engage, and monetise their Facebook groups?
If you wish to increase your Facebook group’s engagement by at least 10x or want to earn from it, you can SIGN UP for Convosight here. It’s absolutely free. 😊
Creating value in the lives of others with my content, little by little.✨
Working at Convosight, I do more than just wrangle commas. I’m passionate about innovating new ways to create super valuable and actionable content about Communities and Community Marketing at large, and sharing it with the right audience.
I also happen to manage a global community of power admins on Facebook, and that’s where most of my learnings come from.
Do check out my latest blogs and feel free to share them! 💛