Everything you need to track for your Facebook group growth on Convosight

Here’s Everything You Need To Know To Track Your Facebook Group’s Growth On Convosight

Hey there! 👋🏻

We’re extremely happy you chose Convosight to grow, engage, and monetise your Facebook group(s). 🙂

And, you’d be able to do that better when you know the product metrics right.

That said, we’ve listed down the meaning of each metric on our platform to help you know it all.

And also make your life simpler in the process! 🙂

Ready? Let’s go!

CONVOSIGHT HOME SCREEN

When you login to Convosight, you see a summary of all the Facebook groups you admin that are connected to Convosight.

login to convosight

It tells you about:

A. Total Groups: It is the number of all the Facebook groups you are an admin of that are connected to Convosight.

B. Total Conversations: It is the total number of conversations (comments+posts) that happened in your groups (connected to Convosight) over the last 30 days.

C. Total Members: It is the total number of members across all your Facebook groups that are connected to Convosight.

GROUP OVERVIEW

When you click on the group you wish to see stats of, you’ll have its entire overview.

group overview

In Section A (the one marked in yellow), you see:

1. Member Growth: It is the total number of new members that were added to your group in the last 30 days.

2. Engagement Rate: It is the average actions done by a member in the last 30 days in your Facebook group.

Engagement Rate is calculated as:

Total posts + comments + reactions + shares / Total members 

In the snapshot above, the engagement rate is 64%, it means that on an average, a member did 0.64 actions in the group over the last 30 days.

3. Activity Rate : It is the average number of reactions and comments per post per month in your Facebook group.

Activity Rate is calculated as:

Total comments + reactions + shares / Total posts

In the snapshot above, the activity rate is 120.  It means that on an average, 120 members engaged with a single post in the Facebook group over the last 30 days.

In Section B (the one marked in pink), we have suggested some urgent actions for you.

1. Keyword Alerts
It tells you the total number of conversations that need your attention.

Click on it and you’ll be taken to the Keyword Alerts screen. Here, we have different segments under which you can mark the words that are inappropriate to your group.

For instance, the Admin category has a total of 4 keywords in 4 conversations that need to be taken care of.

keyword alerts

Click on any of these and you’ll see all the conversations that contain the words that are spam for your group. You can even take action on them right off the bat.

keyword alerts 1

2. Reshare a previously trending post
From here you can reshare the posts that were previously trending.

reshare posts

Video Posts: It is the number of total video posts done in your Facebook group in the month of November.

Image Post: It is the total number of image posts done in your Facebook group in the month of November.

Plain text posts: It is the total number of plain text posts done in your Facebook group in the month of November.

You’ll see Activity Rate mentioned below each of these metrics.

reshare posts 1

Now, activity rate under videos is the average number of reactions and comments received on all video posts in the month of November.

It is calculated as: Total comments + reactions / Total video posts. 

Likewise, the activity rate under image posts and plain text posts is the average number of comments and reactions received on all image and plain text posts in the month of November.

As you scroll down the page, you’ll see top video posts, top image posts, and top plain text posts listed.

With each post, an activity rate is given. It is the activity rate (sum of total reactions and comments) of that particular post. 

reshare posts 2

POST ANALYTICS UNDER POST PUBLISHER 

It gives you a summary of the impact of all the posts published via Convosight. All posts done from Convosight can be analyzed in detail on this screen. You can see if a post met the suggestions for time and content.

Furthermore, you can also see what was the performance of the post with respect to the average activity rate of your group.

post analytics

A. Total posts published: This shows the total number of posts done from Convosight’s Smart Scheduler.

Here, it is 61. And below, it tells, that this number 61 is just 3% of the total posts done through Convosight as compared to the total posts done in the group, i.e. 1842.

B. Activity Rate: This shows the average activity rate of posts done from Convosight’s Smart Scheduler vs other posts.

Here, it is 215.95. Below it tells that posts done through Convosight got 80% higher engagement than the group average which is 120.

C. Impact: It tells the engagement gain by using Convosight’s recommended time to post based on increase in activity rate.

GROUP HEALTH DASHBOARD

group health

A. Engagement Rate: It is the average actions done by a member in the last 30 days in your Facebook group.

Engagement Rate is calculated as:
Total posts + comments + reactions + shares / Total members 

In the snapshot above, the engagement rate is 64%, it means that on an average, a member did 0.64 actions in the group over the last 30 days.

Reasons why Engagement Rate goes down:

  • When your group members are constantly increasing
  • When you are not posting enough in the community

B. Activity Rate: It is the average number of reactions and comments per post per month in your Facebook group. 

Activity Rate is calculated as:

Total comments + reactions + shares / Total posts

In the snapshot above, the activity rate is 120.  It means that on an average, 120 members engaged with a single post in the Facebook group over the last 30 days.

Reasons why Activity Rate goes down:

  • You are posting too many posts in the group
  • You are not posting quality posts in the group

Since you know the reasons for engagement rate and activity rate going down, you can surely fix them. Check out this blog post where I have explained everything in detail about it.

C. Posts: It refers to the total number of posts done in your Facebook group over the last 30 days. In the snapshot above, it is 1842.

D. Conversations: It refers to the total number of conversations on your group posts over the last 30 days. In the snapshot above, it is 46958.

That’s about it.

Hope things are more clear now.

If you still have any queries regarding any of this, please feel free to reach out to us. You can drop a comment below or post in our community of power admins, Growth and Monetisation for Facebook Group Admins, where thousands of power admins are constantly discussing this and so much more about community building.🙂

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