Instagram moments this week
Short answer
What are the Instagram moments this week?
This week’s Instagram moments include Diwali outfits (162.8M views, India), Tesla Roadster memes (159.8M views, India) and India vs New Zealand (106.8M views, India). This page lists 115 moments, including earlier stories. Open each one to watch the top videos, see its views and creators, and find out why people are sharing it.
Explore the top moment →The Instagram moments people are posting about in India and the US, hand-checked every day.
Updated
This week
Diwali outfits
A Diwali outfit is a festive look worn for the celebration, with options including a kurta, saree, lehenga or festive co-ords.
162.8M views · 🇮🇳 India · 🌱 Emerging
Tesla Roadster memes
The Tesla Roadster is the car in the 15–16 October 2026 demo clip that inspired Indian comedy skits.
159.8M views · 🇮🇳 India · 🏆 Best of the best
India vs New Zealand
India vs New Zealand is the cricket contest behind fans’ celebrations of India’s T20 wins on 22 and 24 October 2026, both by four wickets.
106.8M views · 🇮🇳 India
Pumpkin bread
Pumpkin bread is a spiced loaf made with pumpkin puree, eggs, oil and sugar, baked as an autumn treat.
70.1M views · 🇺🇸 USA
Diwali sweets
Diwali sweets are festive treats such as motichoor laddoos and gulab jamun, which home cooks are sharing alongside snacks such as shakkarpara.
46.8M views · 🇮🇳 India · 🌱 Emerging
Christmas cookies
Christmas cookies are festive cookies baked for the holiday season, and home bakers are already sharing hot chocolate cookies and other holiday batches in late October.
39.2M views · 🇺🇸 USA
Tate McRae Housewife
Tate McRae’s Housewife is a song fans are using for lip-syncs, dances and jokes about paying for their own lifestyle.
38.6M views · 🇺🇸 USA · 🏆 Best of the best
Karwa Chauth makeup
Karwa Chauth makeup is a festive makeup look, and creators are practising tutorials and trial looks ahead of Thursday 29 October 2026 in India.
35.1M views · 🇮🇳 India · 🌱 Emerging
VisionQuest
VisionQuest is a Marvel series on Disney+ whose opening episodes have fans sharing surprised reactions and Wanda comeback theories.
32.7M views · 🇺🇸 USA
Friendsgiving
Friendsgiving is a shared meal that brings friends together around Thanksgiving, with homemade food, potluck contributions and a welcoming table.
30M views · 🇺🇸 USA · 🌱 Emerging
DIY Halloween costumes
Good DIY Halloween costumes are homemade looks such as a sheet ghost, cardboard robot, witch or scarecrow, chosen to suit the clothes and craft supplies available.
26.2M views · 🇺🇸 USA · 🌱 Emerging
Overnight heatless curls
Overnight heatless curls are curls made by wrapping hair around socks, dressing gown belts or soft rods before bed and unwrapping it in the morning.
25M views · 🇺🇸 USA
Halloween party ideas
Halloween party ideas at home bring together spooky table setups, themed food and games to make a gathering feel special.
24M views · 🇺🇸 USA
Champions League reactions
Champions League reactions are fans’ match verdicts, predictions and edits.
20M views · 🇺🇸 USA
Soup season recipes
Soup season recipes include warming autumn bowls such as white chicken chilli, creamy potato soup, roasted tomato soup and gumbo.
17.6M views · 🇺🇸 USA · 🏆 Best of the best
The Sephora sale
The Sephora sale is the Savings Event, starting October 30, 2026 for Rouge members, with VIB and Insider access from November 3–9.
16.9M views · 🇺🇸 USA
Diwali makeup
Diwali makeup ideas include festive lip combinations, golden glam and easy eye looks, with women sharing tutorials and finished looks ahead of Diwali on 8 November 2026.
16.7M views · 🇮🇳 India · 🌱 Emerging
Dot Cakes
Dot Cakes are viral mini cakes from a Roslyn, New York bakery.
15.9M views · 🇺🇸 USA
Love Is Blind
Love Is Blind is a relationship experiment that viewers follow through couples' developing relationships; season 11 is set in Boston.
15.7M views · 🇺🇸 USA
Fourth Wing casting
Emilio Sakraya is Xaden Riorson in Prime Video’s Fourth Wing series, with Esther McGregor as Violet Sorrengail.
15.5M views · 🇺🇸 USA
Edgerunners season 2
Cyberpunk: Edgerunners 2 is the new season that premiered on Netflix on October 20, 2026, with all ten episodes.
14.4M views · 🇺🇸 USA
Dancing with the Stars
Dancing with the Stars season 35 is available on ABC and Disney+ on Tuesdays, with the next live show, Week 7's Horror Movie Night, on October 27, 2026.
14.4M views · 🇺🇸 USA
Diwali rangoli
Diwali rangoli is decorative pattern-making for the home, with makers sharing flower and stencil designs as they prepare for Diwali on 8 November 2026.
13.6M views · 🇮🇳 India · 🌱 Emerging
Pumpkin carving
Pumpkin carving is cutting shapes or faces into a pumpkin for Halloween.
13.1M views · 🇺🇸 USA · 🌱 Emerging
Clayface
Clayface is drawing excited audience reactions, with viewers praising the film and wanting to see it again, alongside criticism of the script, acting and build-up.
12.9M views · 🇺🇸 USA
Halloween makeup
Halloween makeup is character or spooky makeup used to transform a look for Halloween.
12.8M views · 🇮🇳 India · 🌱 Emerging
Victoria's Secret angel makeup
Victoria's Secret angel makeup is a runway-inspired look that beauty creators recreate at home in tutorials and transformations.
12.4M views · 🇺🇸 USA
NBA opening week
NBA opening week 2026 is the start of the regular season, which began on Tuesday 20 October 2026.
10M views · 🇺🇸 USA
Lasagna soup
Lasagna soup is the familiar flavor of lasagna served as a cheesy, comforting soup, with home cooks sharing one-pot versions and bowls topped with ricotta.
9.5M views · 🇺🇸 USA
Couples Halloween costumes
Couples Halloween costumes are paired outfits that let two partners dress as complementary characters.
8.5M views · 🇺🇸 USA
Bombshell blowout
A bombshell blowout is a big, bouncy hairstyle with brushed-out curls and runway volume.
8M views · 🇺🇸 USA
The Glee reboot
The Glee reboot is a return of the show announced by Disney+ and Hulu on October 21, 2026.
6.9M views · 🇺🇸 USA
Thanksgiving side dishes
Thanksgiving side dishes are the accompaniments to the holiday meal, and home cooks are sharing recipe tests including mashed potatoes, casseroles and cranberry jelly salad ahead…
6.6M views · 🇺🇸 USA · 🌱 Emerging
Halloween hairstyles
A quick Halloween hairstyle is one route to an easy costume look: creators show braided cat ears for last-minute dressing, and one describes a style that takes under five minutes.
6.5M views · 🇺🇸 USA
The WNBA Finals
The 2026 WNBA Finals are between the Atlanta Dream and Golden State Valkyries, with Game 6 on Thursday 29 October in Atlanta.
5.8M views · 🇺🇸 USA
Pet Halloween costumes
Dog Halloween costume ideas include ghost outfits, playful wigs and matching looks for pets and owners.
5.6M views · 🇺🇸 USA
Pumpkin patch outfits
A pumpkin patch outfit is a look planned for an autumn outing and photos among the pumpkins, with brown outfits and family looks among the ideas creators share.
5M views · 🇺🇸 USA · 🌱 Emerging
A Court of Splintered Harmony
A Court of Splintered Harmony is ACOTAR book six, released on October 27, 2026.
4.8M views · 🇺🇸 USA
The NYC Marathon
The NYC Marathon 2026 is on Sunday 1 November 2026.
4.1M views · 🇺🇸 USA
Halloween drinks
Easy Halloween drink recipes include cherry cream soda, colourful sodas with creamy toppings, and red drinks with blueberry eyeball ice.
4M views · 🇺🇸 USA
Pumpkin painting
Pumpkin painting is decorating a plain pumpkin with paint, with everyone making their own design.
3.3M views · 🇺🇸 USA
An ofrenda
An ofrenda is an altar made to remember loved ones for Día de los Muertos, with photos, marigolds, candles and food offerings making each tribute personal.
2.1M views · 🇺🇸 USA · 🌱 Emerging
Victoria’s Secret makeup
Victoria’s Secret makeup is the bronzed, luminous angel look that Indian beauty creators are recreating through tutorials and transformation reveals.
2M views · 🇮🇳 India
Blonde to brunette
Blonde to brunette is a change from blonde hair to a darker brunette look.
1.2M views · 🇺🇸 USA
Earlier
Karwa Chauth skits
Karwa Chauth skits are short comedy videos about the festival's everyday drama: wives asking for gifts, husbands worrying about the budget, and mummy versus papa over the fast.
259.4M views · 🇮🇳 India · 🏆 Best of the best
NeeDoh
NeeDoh is a line of squishy sensory fidget toys made by the US toy company Schylling, filled with a non-toxic, dough-like compound that slowly returns to its shape.
38.3M views · 🇺🇸 USA
Avatar: Seven Havens
Avatar: Seven Havens is the new animated Avatar series on Paramount+, a sequel to Avatar: The Last Airbender and The Legend of Korra.
25.3M views · 🇺🇸 USA
Pandal hopping
Durga Puja runs Oct 17-21 and people are already visiting and filming pandals: a Vande Bharat train set, a Ramayan walkthrough, idols under starry ceilings.
800.1M views · 🇮🇳 India · 🏆 Best of the best
Kanya pujan
Ashtami and Navami fall on Oct 18-19, so families are preparing kanya pujan: washing girls' feet, setting out halwa, puri and chana thalis, and choosing gifts.
297.7M views · 🇮🇳 India
Ramleela
Dussehra is on Oct 20.
204.1M views · 🇮🇳 India
Navratri makeup
Navratri started this week and India's feeds turned into makeup diaries.
475.8M views · 🇮🇳 India · 🏆 Best of the best
Dandiya night
Navratri is in full swing and people are posting their own dandiya nights: spinning in lehengas, clacking sticks with friends, joking about getting ready, and sharing the buzz of…
238.9M views · 🇮🇳 India
Navratri hairstyle
Navratri is on, and Instagram is full of hairstyle reels made for dancing all night: braids with threads, bun sticks, ribbons, shells, even bindis in hair.
91.5M views · 🇮🇳 India
Spirit halloween
Spirit Halloween pop-up stores are open again, and people are filming the annual trip.
33.8M views · 🇺🇸 USA
Christmas decor
Christmas decor is all over social in early October.
162.5M views · 🇺🇸 USA · 🏆 Best of the best
Jai mata di
Navratri started and families across India are posting devotion: Mata Rani bhajans, decorated home altars, temple and Vaishno Devi darshan walks.
264.6M views · 🇮🇳 India
New york comic con
New York Comic Con ran Oct 8-11.
182.9M views · 🇺🇸 USA
Navratri colours
Navratri began on Oct 11 and Indians are posting it one day at a time: Day 1 in orange for Maa Shailputri, then a new colour and goddess each day.
106M views · 🇮🇳 India
Chicago marathon
Runners ahead of the Oct 11 Chicago Marathon posted carb-loading meals, expo and gear hauls, weather panic and taper-week jokes.
86M views · 🇺🇸 USA
Boo baskets
A boo basket is a Halloween gift basket you fill for someone you love with treats, cosy things and small gifts.
57.2M views · 🇺🇸 USA · 🏆 Best of the best
Durga puja
Durga Puja starts Oct 17 and Mahalaya was Oct 10.
652.3M views · 🇮🇳 India · 🏆 Best of the best
Pumpkin patch
Pumpkin patch season is in full swing.
155.2M views · 🇺🇸 USA
Advent calendar
Brands released 2026 advent calendars in early October.
71.5M views · 🇺🇸 USA
Halloween treats
From early October, American bakers and parents are posting short recipe videos of Halloween treats: brownie cauldrons, Frankenstein crispy treats, ghost snacks, spooky drinks and…
236M views · 🇺🇸 USA
Halloween decorations
Americans are decorating for Halloween 2026 and filming it.
145.3M views · 🇺🇸 USA
Karwa Chauth looks
Karwa Chauth 2026 falls on Thursday, October 29.
217.1M views · 🇮🇳 India
Vrat recipes
Navratri starts Oct 11.
430.9M views · 🇮🇳 India
Crocktober
October is 'Crocktober'.
31.5M views · 🇺🇸 USA
Halloween costumes
Americans started showing off Halloween 2026 costumes from October 1: group and duo dances, couple costumes, DIY builds and quick-change reveals.
545.8M views · 🇺🇸 USA · 🏆 Best of the best
Hocus pocus
It is October and fans are bringing Hocus Pocus back.
13.5M views · 🇺🇸 USA
Baththa
Vijay Sethupathi's Tamil film Baththa came out on Oct 1: a gangster ends up locked in a school toilet with a young boy.
8.6M views · 🇮🇳 India
October nails
As October starts, people are posting their new Halloween and fall nails: ghosts, webs, blood drips, Coraline and Beetlejuice sets, burgundy browns.
46.9M views · 🇺🇸 USA
Anbilavan
Anbil Avan, a Tamil love story with Ashok Selvan and Preity Mukhundhan, opened on Oct 2.
26.7M views · 🇮🇳 India
Garba
Navratri is starting and India is getting garba-ready on Instagram.
924.5M views · 🇮🇳 India · 🏆 Best of the best
Winter arc
From 1 October, young Indians began a 90-day 'winter arc': wake up early, train, eat clean, sleep well.
104.9M views · 🇮🇳 India · 🏆 Best of the best
Halloween makeup
From Sep 30, makeup fans started posting a new Halloween look every day, numbered as a series.
533.1M views · 🇺🇸 USA · 🏆 Best of the best
Mean girls
Every October 3rd, fans of the 2004 movie Mean Girls celebrate by quoting the line where Aaron asks Cady what day it is.
70.7M views · 🇺🇸 USA · 🏆 Best of the best
National coffee day
National Coffee Day lit up social first: posts peaked on Sep 30 and Oct 1.
10.8M views · 🇺🇸 USA
Austin city limits
Austin City Limits weekend one got soaked.
35.6M views · 🇺🇸 USA
Paris fashion week
Paris Fashion Week spring 2027 is flooding feeds with front-row arrivals, surprise runway guests and get-ready videos.
99.7M views · 🇺🇸 USA
Mlb playoffs
The MLB playoffs pulled fans onto social before search spiked.
48.6M views · 🇺🇸 USA
Amazon sale
Amazon India's Great Indian Festival sale goes live on 8 October, with early deals before that.
1.3B views · 🇮🇳 India
Shreyas iyer
Shreyas Iyer captained India to Asian Games cricket gold over Pakistan, and creators called him “sarpanch saab”.
72.5M views · 🇮🇳 India
Jailer 2
Jailer 2 is Rajinikanth's sequel, out October 15.
54.3M views · 🇮🇳 India
Jayden seales
Virat Kohli was out early in the India–West Indies ODI series, and fans reacted fast.
3M views · 🇮🇳 India
Usa vs mexico
The US men's team beat Mexico 3-0 in a friendly in Glendale, Arizona on October 3, and teen Cavan Sullivan became the name everyone shared.
4.8M views · 🇺🇸 USA
Hockey asian games
India's women's hockey team beat China 1-0 to win Asian Games gold, their first since 1982, and the men beat Malaysia to defend their title.
14.1M views · 🇮🇳 India
Survivor 51 recap
Survivor's 51st season started, and fans are posting clips, watch parties and cast interviews.
6.1M views · 🇺🇸 USA
Asian games 2026 medal tally
India's gold medals at the Asian Games are flooding Instagram, from shooting to golf to wrestling.
129.9M views · 🇮🇳 India
F1
Max Verstappen won his first race of 2026 at the Bahrain Grand Prix, run at Sepang in Malaysia.
31.3M views · 🇮🇳 India
Verity
Verity, the Colleen Hoover thriller with Anne Hathaway and Dakota Johnson, opened in theaters on October 2.
59.2M views · 🇺🇸 USA
Lanterns
HBO's Lanterns ended its first season on October 5.
42.6M views · 🇺🇸 USA
Ufc 332
UFC 332 took place on Oct 3 and Natalia Silva became flyweight champion.
125.8M views · 🇺🇸 USA
Flipkart
Flipkart's Big Billion Days sale started, with an Early Bird window first.
950.2M views · 🇮🇳 India
Dream vs liberty
Atlanta Dream, with Angel Reese, beat the New York Liberty in Game 1 of the WNBA semifinals.
19.1M views · 🇺🇸 USA
Sigma movie review
Sigma, the first film directed by Jason Sanjay (Vijay's son), opened in theatres on October 2.
3.8M views · 🇮🇳 India
Ted lasso season 5
Season 4 of Ted Lasso ended, and fans are in tears over Mae's death.
4.5M views · 🇺🇸 USA
Drishyam 3
Drishyam 3 (The Conclusion) released on 2 October.
115.8M views · 🇮🇳 India · 🏆 Best of the best
Lal bahadur shastri
2 October is the birthday of both Mahatma Gandhi and Lal Bahadur Shastri, so people searched for Shastri on the day.
195.7M views · 🇮🇳 India
Jitiya vrat katha
Jitiya is a three-day fast where mothers pray for their children's long life.
135.1M views · 🇮🇳 India
Jiohotstar
JioHotstar searches jumped on 30 September as people looked for Friday OTT releases and new shows.
327.1M views · 🇮🇳 India
India vs brazil
Five-time world champions Brazil played India in a friendly in Kolkata.
42.7M views · 🇮🇳 India
Who got eliminated on dancing with the stars
Dancing with the Stars airs live and people search who was voted off after every show.
712.8M views · 🇺🇸 USA
Dakota johnson
Dakota Johnson and Taylor Swift stood on the SNL stage and joked about friendship and dating musicians.
19.4M views · 🇺🇸 USA
Tj maxx closing
Shoppers are posting TJ Maxx hauls, store tours and seasonal finds.
13.3M views · 🇺🇸 USA
Big brother finale
Big Brother 28 ended on CBS and Rick Devens was crowned winner.
22.2M views · 🇺🇸 USA
Gears of war e day
Gears of War: E-Day opened early access after an LA street pop-up on Sept 30, with the full game due Oct 6.
14.6M views · 🇺🇸 USA
Mike tomlin minecraft
Mike Tomlin showed a Minecraft city he says he has built for 12 years, with tall apartments, an aquarium and a rooftop penthouse.
10.7M views · 🇺🇸 USA
Khatron ke khiladi 2026 winner
The stunt show Khatron Ke Khiladi 15 ended and people searched for who won.
213.3M views · 🇮🇳 India
Honda elevate facelift
Honda showed its updated Elevate SUV and opened pre-bookings for Rs 21,000.
10.4M views · 🇮🇳 India