Beauty and fashion moments
Short answer
What are the beauty and fashion moments right now?
The biggest beauty and fashion moments include Halloween makeup (533.1M views, US), Navratri makeup (475.8M views, India) and Pujo look (223.1M views, India). This page lists 18 moments. Open each one to watch the top videos, see its views and creators, and find out why people are sharing it.
Explore the top moment →The beauty and fashion moments people are posting about in India and the US, hand-checked every day.
Updated

Overnight heatless curls
Overnight heatless curls are curls made by wrapping hair around socks, dressing gown belts or soft rods before bed and unwrapping it in the morning.
25M views · 🇺🇸 USA
Bombshell blowout
A bombshell blowout is a big, bouncy hairstyle with brushed-out curls and runway volume.
8M views · 🇺🇸 USA
Pumpkin patch outfits
A pumpkin patch outfit is a look planned for an autumn outing and photos among the pumpkins, with brown outfits and family looks among the ideas creators share.
5M views · 🇺🇸 USA · 🌱 Emerging
Halloween hairstyles
A quick Halloween hairstyle is one route to an easy costume look: creators show braided cat ears for last-minute dressing, and one describes a style that takes under five minutes.
6.5M views · 🇺🇸 USA
Blonde to brunette
Blonde to brunette is a change from blonde hair to a darker brunette look.
1.2M views · 🇺🇸 USA
Victoria’s Secret makeup
Victoria’s Secret makeup is the bronzed, luminous angel look that Indian beauty creators are recreating through tutorials and transformation reveals.
2M views · 🇮🇳 India
Diwali makeup
Diwali makeup ideas include festive lip combinations, golden glam and easy eye looks, with women sharing tutorials and finished looks ahead of Diwali on 8 November 2026.
16.7M views · 🇮🇳 India · 🌱 Emerging
Halloween makeup
Halloween makeup is character or spooky makeup used to transform a look for Halloween.
12.8M views · 🇮🇳 India · 🌱 Emerging
Karwa Chauth makeup
Karwa Chauth makeup is a festive makeup look, and creators are practising tutorials and trial looks ahead of Thursday 29 October 2026 in India.
35.1M views · 🇮🇳 India · 🌱 Emerging
Navratri makeup
Navratri started this week and India's feeds turned into makeup diaries.
475.8M views · 🇮🇳 India · 🏆 Best of the best
Navratri hairstyle
Navratri is on, and Instagram is full of hairstyle reels made for dancing all night: braids with threads, bun sticks, ribbons, shells, even bindis in hair.
91.5M views · 🇮🇳 India
Halloween makeup
From Sep 30, makeup fans started posting a new Halloween look every day, numbered as a series.
533.1M views · 🇺🇸 USA · 🏆 Best of the best
Paris fashion week
Paris Fashion Week spring 2027 is flooding feeds with front-row arrivals, surprise runway guests and get-ready videos.
99.7M views · 🇺🇸 USA