Still growing toward
Started Oct 18, 2026 · Peak day Oct 22 · Updated
When did Diwali sweets start going viral?
Social got to it first: most views on the hand-checked posts came from posts up by Oct 24; Google searches peaked on Oct 26.Based on the 22 posts we hand-checked as about this moment; the wider social count also picked up unrelated posts, so it isn't shown.
Latest days are still counting.
What are Diwali sweets?
Diwali sweets are festive treats such as motichoor laddoos and gulab jamun, which home cooks are sharing alongside snacks such as shakkarpara. Ahead of Lakshmi Puja on 8 November, homemade Diwali sweets and snack videos drew 46.8M views from 329 creators between Oct 18 and Oct 27, as viewers asked for recipes, measurements and tips for their own batches.
Home cooks are sharing homemade Diwali sweets and snacks, from motichoor laddoos to gulab jamun and shakkarpara. Viewers want recipes, measurements and tips so they can try their own batches. With Lakshmi Puja on 8 November, the shared ritual is making something festive yourself.
The numbers
- Homemade Diwali sweets and snack videos drew 46.8M views from 329 creators between Oct 18 and Oct 27.
- Home cooks are sharing motichoor laddoos, gulab jamun and shakkarpara ahead of Lakshmi Puja on 8 November.
- Views rose 253%, while the number of creators rose 86%.
Why are Diwali sweets going viral?
Making a festive treat yourself turns feeding people into something to feel proud of.
Which videos about Diwali sweets are going viral?
How to join the Diwali sweets moment
Diwali recipes start with a hosting request or cooking worry, then show practical steps for homemade sweets and party snacks.
Format & length
#5 demonstrates the recipe through concrete cooking steps: steaming gram-flour batter, pulsing it, then cooking it with sugar syrup.
If you make one video
Start with a familiar Diwali cooking worry, then demonstrate the steps that make a homemade festive dish feel achievable.
What are the top hashtags for Diwali sweets?
The tags people used most on posts about this moment, ranked by number of posts. Generic tags like #fyp and #viral are left out.
How do people feel about Diwali sweets?
Automatic sentiment labels across 434 posts and 400 comments.
The other side · what’s negative
Some grumblingSome viewers question food colouring and heavy oil use in Diwali recipes.
Show clear ingredient quantities and cooking steps. Address concerns about oil and colouring when sharing festive recipes.
What are people saying about Diwali sweets?
Perfect homemade diwali mithai
Diwali pe SoanPapdi ki jagah ye milni chahiye
I am definitely trying this for diwali
This diwali celebrate with this adhirasam
Carrot Mysore pak sounds interesting! Lovely recipe!
This looks absolutely delicious! Such a unique twist on the classic Mysore Pak for Diwali. Thanks for sharing the step-by-step recipe!
Oh wow!! Mysore pak is my favourite.. combining it with carrots Im sure would take the deliciousness multiple notches up
Hi Vinita!, Does this really taste exactly like motichor laddu?
THERRATIPAL! Would love to try this recipe
Hi this measurements.. approx makes how many naan khatai
Nice sister..shelf life for this sweet?
Aamchyakade Diwali padarthanchi suruvat shankarpali pasun kartat. Shevti anarse karun samarop kartat.
Both my kids are obsessed with atta laddoos and adding protein mix is a such a good idea
The Malpua look so good and esp that colour and jaali on them !
Mysore Pak + filter coffee flavour? South Indian dessert lovers are winning
Nostalgia... My Uncle used to get them for us during Diwali...I miss him and this sweet
Dont use food colour @mayaskitchentamil
kitna oil ghusa diya usme ###deep fry nhi krna tha behan
Questions people are asking
What sweets are eaten during Diwali?
Motichoor laddoos and gulab jamun are Diwali sweets appearing in home cooks’ festive batches. Cooks are also sharing snacks such as shakkarpara ahead of Lakshmi Puja on 8 November. The current interest centres on making treats at home, with viewers asking for recipes, measurements and tips to recreate them.
What are Diwali sweets called?
Motichoor laddoos and gulab jamun are two names to recognise when looking through Diwali sweets ideas. The homemade festive posts also include shakkarpara among the snacks. These names give a starting point for exploring the batches home cooks are sharing ahead of Lakshmi Puja on 8 November.
How do you make Diwali sweets at home?
Making Diwali sweets at home starts with choosing a sweet and following its recipe and measurements. Motichoor laddoos and gulab jamun feature in the current homemade batches. Viewers are asking cooks for those details and practical tips, so use the recipe for the particular sweet rather than treating different batches as interchangeable.
What are some Diwali dessert ideas for a party?
Motichoor laddoos and gulab jamun are Diwali dessert ideas drawn from the homemade batches cooks are sharing. Shakkarpara offers a festive snack alongside the sweets. The appeal of these posts is making something yourself to share with others, with viewers asking for the recipes and measurements needed to try their own batches.
How can brands use Diwali sweets?
Show off your homemade Diwali batch
“A tray of homemade laddoos lands on the table: “Made these myself.””
- Format
- Finished batch first, then a simple recipe demonstration.
- Platform
- Instagram Reels
- Who posts
- Home cooks using the brand’s ghee in their own recipe
- Caption
- Made at home. Shared with everyone. What’s in your Diwali batch?
- When to post
- Ahead of Lakshmi Puja on 8 November
- Watch out
- Avoid unsupported health claims; disclose paid creator partnerships.