Started Oct 6, 2026 · Peak day Oct 12 · Updated
The spike
Social followed search this time: searches peaked on Oct 11, social views on Oct 12.Verified: the top posts on the social peak day were hand-checked and are about this moment.
Short answer
What is the Navratri makeup moment?
Navratri started this week and India's feeds turned into makeup diaries. Creators film one look per night: day-colour looks, goddess looks, garba glam and quick eye tutorials, often ending in a plain-to-festive flip. It drew 475.8M views from 3.7K creators between Oct 6, 2026 and Oct 23, 2026.
Why it’s going viral
Getting ready is half the festival: every night is a fresh chance to feel like the best version of yourself.
What content is working
How to join this moment
Top videos show a finished Navratri makeup look and walk through how to get it, as a series episode, a reveal, or a look mixing styles.
If you make one video
Film one Navratri look as an episode ending on a clear reveal, and show the steps or shades behind it.
Top hashtags
The tags people used most on posts about this moment, ranked by number of posts. Generic tags like #fyp and #viral are left out.
Sentiment
Automatic sentiment labels across 6,605 posts and 400 comments.
The other side · what’s negative
Barely any negativityViewers share compliments and requests for tutorials. Criticism of the makeup looks is minor.
Safe to go positive: celebrate looks, shades and tutorials. Keep tone festive and inclusive; skip body or skin-tone comparisons and avoid 'perfect face' pressure.
What people are saying in comments
Omg need to recreate this look
Wowe best Garba look!
What a transition damn
Omg your lip combo is EVERYTHING!!! What did you use???
Damn !!! Idk about garba but definitely will recreate this look
Please try some dark shades we wanna see reall gujju baddie
Can you try devi sita look please
Opening this tutorial next time I need to do my makeup
Serving garba glam goals
need moreee of these looks
I will recreate for sure
Please drop some easy subtle soft eye makeup tutorial for beginners for festive season
Mam maine bhi apke videos dekhkar makeup practice krna shuru kiya hai
You created the entire look so beautifullyfrom makeup to dress!
How can I tell as a dance/garba hard core lover to No garba this year as I'm in another city and missing my hometown
Asked for Dress Link.You shared make-up product link
Questions people are asking
What is the Navratri makeup moment?
Navratri started this week and India's feeds turned into makeup diaries. Creators film one look per night: day-colour looks, goddess looks, garba glam and quick eye tutorials, often ending in a plain-to-festive flip. It drew 475.8M views from 3.7K creators between Oct 6, 2026 and Oct 23, 2026.
Why is Navratri makeup going viral?
Getting ready is half the festival: every night is a fresh chance to feel like the best version of yourself.
How big is the Navratri makeup moment?
475.8M views from 3.7K creators. Its current status is Faded. Google search growth is +669%.
When did Navratri makeup start going viral?
Tracking started on Oct 6, 2026. Social views peaked on Oct 12, 2026.
What can brands do?
Nine nights, nine shades series
“Day 1 orange: plain face, snap, and the finished look with one hero shade.”
- Format
- Nine-part reel series with day-colour flips and shade names
- Platform
- Instagram Reels, YouTube Shorts
- Who posts
- Beauty creators and makeup artists, with the brand's shades tagged
- Caption
- 9 nights, 9 looks, one palette. Which night is your favourite? #NavratriMakeup
- When to post
- Through Navratri, then Durga Puja and Diwali
- Watch out
- Show real shades on real skin; no unproven claims or paid-looking posts.