Where it's happening
Started Nov 1, 2026 · Peak day Nov 5 · Updated
What is Craftmas?
Craftmas is a series of numbered handmade Christmas projects shared through November. Creators show paper trees, beaded decorations and family keepsakes, giving viewers festive makes to try before December. Craftmas videos drew 14.2M views from 41 creators between Nov 1 and Nov 12.
Creators are posting numbered Christmas craft videos through November in the run-up to Christmas. Craftmas is an emerging, smaller moment. Paper trees, beaded decorations and family keepsakes give viewers something to try. Comments ask about materials and share excitement for the season.
The numbers
- Craftmas creators share numbered handmade Christmas projects through November.
- Craftmas videos drew 14.2M views from 41 creators between Nov 1 and Nov 12.
When did Craftmas start going viral?
Social got to it first: views peaked on Nov 5; Google searches followed on Nov 7.Verified: the top posts on the social peak day were hand-checked and are about this moment.
Why is Craftmas going viral?
Making something by hand lets the anticipation of Christmas start before December.
Which videos about Craftmas are going viral?
Marissa Charlotte218.3K6687.1M playsNov 8Finished paper treesThe creator holds up a finished paper-tree garland, then demonstrates folding paper strips into trees.Why it works: The finished decoration makes the project easy to picture at home.#2Abby Morgan117.2K2.5K2.3M playsNov 8Beaded tree close-upHands pin colourful beads onto a green foam cone for Craftmas day one.Why it works: A simple repeated action builds towards a sparkling Christmas decoration.#36.6K62417.9K playsNov 8Painted ornamentsKinsey shares day three of her Christmas series, with ornaments decorated using finger paint, daubers or cotton buds.Why it works: Different ways to paint make the same craft feel approachable.#414.2K82213K playsNov 7Family keepsake towelsNattie shares Christmas tea-towel keepsakes made with her toddler’s and baby’s handprints and footprints for day two.Why it works: A familiar household item becomes a personal Christmas keepsake.#5
@peonyandhoney DIY + Home11.8K80145.2KNov 7Ribbon chain garlandThe creator shares a satin ribbon chain garland for Craftmas day one and invites viewers back for day two.Why it works: One named project and a next-day invitation make the series easy to follow.#6Nattie | new mom & lifestyle7.7K4588KNov 7Little prints, Christmas keepsakesNattie shares a Christmas keepsake craft using a baby's or toddler's handprints or footprints.Why it works: The craft turns a child's growing years into something families can treasure.#7Erika Lauren3.6K76681K playsNov 5Lace socks become Christmas ornamentsErika makes oval Christmas ornaments using lace socks and embroidery hoops.Why it works: The unexpected use of socks makes the handmade decoration memorable.#82.4K4562.9K playsNov 6Handmade zebra traySyd shares a zebra tray as day one of her handmade Christmas gift series.Why it works: A specific recipient helps viewers imagine making the gift themselves.#91.2K9134.1K playsNov 5Reindeer work in progressLacey shares day three of making a horse or reindeer for her Christmas display.Why it works: An unfinished project gives viewers a reason to return.#10Kinsey | UGC Creator2813621.8K playsNov 8Puffy paint snowmenKinsey shares a snowman craft using puffy paint made with glue, shaving cream and white paint.Why it works: Simple materials make the festive craft feel easy to try with children.How to join the Craftmas moment
Format: a step-by-step tutorial. Make one Christmas decoration and present it as a numbered day in a craft series.
Hook (first 2 seconds)
Open by holding up a finished paper-tree garland. Name the day in your Christmas craft series.
Tone and voice
Keep it cosy and encouraging. Use “BRING BACK HANDMADE CHRISTMAS DECOR!” as your caption.
If you make one video
If you make one video: hold up a paper-tree garland, show how to fold the trees and invite viewers back for another craft.
What are the top hashtags for Craftmas?
The tags people used most on posts about this moment, ranked by number of posts. Generic tags like #fyp and #viral are left out.
How do people feel about Craftmas?
Automatic sentiment labels across 85 posts and 111 comments.
The other side · what’s negative
Barely any negativityCraftmas viewers want to catch up and try the projects. Criticism is minor.
Join in with cheerful craft ideas. Clear materials lists and approachable steps can help viewers take part.
What are people saying about Craftmas?
What felt brand is good for holding its shape?
what type of stitch do you use on them? Im new to sewing
How thick did you cut your felt? ld my next craft lol
What size sponge did you use to create the triangle. Thanks
What kind of paper did u use ?
Love this!!! How long is it and how many pieces of felt did you buy?
I use foam sheets so I can put inside or out
Did you fill the ornament with stuffing ?
Do they hold up with rain/snow?
You doing great work for Christmas decorations . I like it
I like that felt Christmas tree. So cute!
Ahhh so adorable I cant wait to start putting up Christmas decor soon
Est hermosa!! Necesito hacer una guirnalda igual
The most magical reindeer ever! Don't forget her lashes
so excited for a becks makemas!!!
We love that ornament maker!!!
you are sooooo good at making these little Christmas houses!
The cutest Christmas tree stamp!
A kitchen sponge cut into a triangle for the tree is such a tidy little idea
Make great grandparents gifts too
Questions people are asking
What are some Craftmas ideas?
Craftmas ideas include paper trees, beaded Christmas decorations and family keepsakes. Creators also share painted ornaments, ribbon chain garlands and handmade gifts. The series gives each project a day number. A finished make becomes one part of a growing collection of Christmas crafts through November.
What are some easy Christmas crafts?
Easy Christmas crafts shown in Craftmas include painted ornaments and handprint or footprint keepsakes. Creators decorate ornaments with finger paint, daubers or cotton buds. Other videos turn children's prints into Christmas tea towels. These projects offer different ways to make a personal decoration or family keepsake.
What handmade Christmas decor can you make?
Handmade Christmas decor in Craftmas includes paper tree garlands, beaded trees and ribbon chain garlands. One creator folds paper strips into trees. Another pins colourful beads onto a green foam cone. Lace socks and embroidery hoops also become oval ornaments, offering another handmade decoration for Christmas.
What materials do people use for Craftmas crafts?
Craftmas creators use paper strips, beads, foam cones and satin ribbon for Christmas decorations. Other projects use lace socks and embroidery hoops for ornaments. Painted ornament videos show finger paint, daubers or cotton buds. The materials vary with the project, from folded paper trees to family keepsake tea towels.
How can brands use Craftmas?
Make it, then reset the craft table
“Show today’s finished Christmas craft, then the table ready for tomorrow.”
- Format
- Numbered craft tutorial ending with a quick table clean.
- Platform
- Instagram Reels and TikTok
- Who posts
- Home craft creators already sharing daily Christmas projects
- Caption
- One handmade Christmas project today. A fresh table for tomorrow.
- When to post
- During November, alongside daily Christmas craft posts
- Watch out
- Get creator permission. Keep cleaning products away from children and craft materials.