Where it's happening
Started Nov 3, 2026 · Peak day Nov 3 · Updated
What are Dutch Bros holiday drinks?
Dutch Bros holiday drinks are seasonal drinks including Merry Magic, Sprinkle Cookie, Hazelnut Truffle and Candy Cane. The 2026 holiday menu launched on 1 November, prompting customers to film first sips and choose favourites. Taste-test videos drew 950.2K views from 102 creators between Nov 3 and Nov 12, as viewers swapped recommendations for their next order.
Customers are tasting Dutch Bros holiday drinks on camera and choosing favourites. The holiday menu launched on 1 November 2026. Drinks include Merry Magic, Sprinkle Cookie, Hazelnut Truffle and Candy Cane. Creators turn each first sip into a personal verdict. Viewers ask what to order next.
The numbers
- The Dutch Bros holiday menu launched on 1 November 2026.
- Dutch Bros holiday drinks include Merry Magic, Sprinkle Cookie, Hazelnut Truffle and Candy Cane.
- Dutch Bros holiday drink videos drew 950.2K views from 102 creators between Nov 3 and Nov 12.
- Customers film first sips of Dutch Bros holiday drinks and share personal verdicts.
When did Dutch Bros holiday drinks start going viral?
Latest days are still counting.
Why are Dutch Bros holiday drinks going viral?
Trying a seasonal flavour feels more exciting when someone else shares the first sip and helps you choose.
Which videos about Dutch Bros holiday drinks are going viral?
Sydney Everhart ☻4.8K2655.5KNov 5Winter Shimmer Rebel wins her overSydney praises the Winter Shimmer Rebel as a favourite Dutch Bros energy drink.Why it works: Her enthusiastic verdict gives viewers a specific festive drink to try.#32.5K4651.2K playsNov 8Order to verdictAlberto orders holiday drinks, including a hazelnut mocha, then begins his taste test.Why it works: Following the order helps viewers decide what they would try.#43.9K1944.3K playsNov 5First sip ratingPita starts with the Merry Magic Rebel, takes a sip and gives her verdict before moving on.Why it works: A direct first sip makes the recommendation easy to follow.#53.9K5036.2K playsNov 9Sister taste testBrinkley introduces her sister, then they choose the Candy Cane Mocha to taste first.Why it works: A shared tasting gives viewers two personal perspectives.#61.2K1720.7K playsNov 10First visit tastingAudrey says this is her first Dutch Bros visit, lists her holiday drinks and starts with Sprinkle Cookie.Why it works: A newcomer’s perspective lets curious viewers discover the menu alongside her.#71.2K2718.2K playsNov 8Holiday drink line-upTeale introduces the holiday drinks, naming Hazelnut Truffle, Candy Cane and Merry Magic before the tasting.Why it works: A clear line-up makes it easy to compare possible orders.#8
JESSICA BARSTOW301912.7K playsNov 6Your Dutch Bros holiday verdictJessica asks viewers to report back with their thoughts on Dutch Bros holiday drinks.Why it works: The invitation makes comparing seasonal orders feel like a conversation with a friend.#9Ashlyn Cepeda508311.2KNov 3Chocolate milk ritualAshlyn shows the festive cup and straw, then reviews Hazelnut Truffle chocolate milk from her car.Why it works: A familiar review series gives a seasonal flavour a personal setting.#10903149.6K playsNov 7First holiday coffee runThonia says she is excited to try Dutch Bros holiday drinks for the first time and begins her coffee run.Why it works: Her anticipation makes the tasting feel like a small seasonal occasion.How to join the Dutch Bros holiday drinks moment
Format: a reaction. Taste a Dutch Bros holiday drink on camera and give your first sip verdict.
Tone and voice
Keep it cheerful and candid. Use the caption’s invitation: "Okay report back because I need to know what you guys think".
If you make one video
If you make one video: show your Dutch Bros holiday order, take a sip and say whether you would order it again.
What are the top hashtags for Dutch Bros holiday drinks?
The tags people used most on posts about this moment, ranked by number of posts. Generic tags like #fyp and #viral are left out.
How do people feel about Dutch Bros holiday drinks?
Automatic sentiment labels across 112 posts and 44 comments.
The other side · what’s negative
Some grumblingHoliday drink reactions are positive overall. One customer says their drink tasted disgusting. Taste complaints are minor.
Keep the festive tone. Describe flavours clearly and offer alternatives for customers who dislike their first choice.
What are people saying about Dutch Bros holiday drinks?
Need the sugar cookie!!!
Omg sooo need a Dutch near me
Need to try the rebel like yesterday
I started listening to Christmas music. I need to try all the holidays drinks now!
Your face after sipping the sugar cookie is my face all Christmas season long
I work at DUTCH BROS!!! I love the peppermint cold brew with peppermint soft top!!! Omll and our chocolate milk is sooo delicious
We enjoyed ours it was delicious thanks for the suggestion!
I got the sprinkle cookie latte one and it was frozen I added white chocolate
Maybe Im not ordering right but my drink was disgusting
ik its not the same but you can sub the rebel energy for lemonade
the peppermint candy mocha is addictive
I had SF candy cane mocha with almond and I could barely taste the peppermint :( I love the SF hazelnut truffle!
Just had the peppermint one today! My fave!
candy cane mocha was good and im not a huge mocha person. but my favorite was the sprinkle cookie latte
Peppermint sounds the best !!!
I love that rebel!! You should have gotten the Christmas cake pop!
I love the sprinkle cookie freeze
Their holiday cups are my favorite
Questions people are asking
When do Dutch Bros holiday drinks come out?
Dutch Bros holiday drinks launched on 1 November 2026. The seasonal menu includes Merry Magic, Sprinkle Cookie, Hazelnut Truffle and Candy Cane. Customers are filming first sips and sharing personal verdicts. Their taste tests drew 950.2K views from 102 creators between Nov 3 and Nov 12.
Which Dutch Bros holiday drink is the best?
Sprinkle Cookie is a favourite among customers sharing Dutch Bros holiday drink reactions. Peppermint drinks and Hazelnut Truffle also receive enthusiastic verdicts. These are personal preferences, so the tastings offer several starting points for a festive order. Customers compare first sips and ask viewers which drink they would choose next.
What Dutch Bros holiday energy drinks are people trying?
Customers are trying Merry Magic Rebel and Winter Shimmer Rebel in Dutch Bros holiday taste tests. Pita begins with Merry Magic Rebel and gives a first-sip verdict. Sydney praises Winter Shimmer Rebel as a favourite Dutch Bros energy drink. Both videos give viewers a named order to explore.
What do Dutch Bros holiday drinks reviews show?
Dutch Bros holiday drinks reviews show customers tasting seasonal orders and choosing favourites. Creators introduce drinks such as Hazelnut Truffle Mocha, Candy Cane Mocha and Sprinkle Cookie before giving a personal verdict. Some taste alone; others try drinks together. The reactions help viewers compare possible orders for their next visit.
How can brands use Dutch Bros holiday drinks?
Let the first sip choose
“Show your seasonal drink, name the flavour and film your first sip.”
- Format
- First sip, flavour verdict, then a question for viewers
- Platform
- TikTok and Instagram Reels
- Who posts
- Beverage creators who already film seasonal taste tests
- Caption
- First sip of the season. Which flavour should I try next?
- When to post
- While customers are choosing their next festive drink
- Watch out
- Show honest personal tastes. Avoid health claims and implied Dutch Bros endorsement.