Project Pan 2026: Meaning, Rules and Makeup Ideas

Peaked

699.3Ksocial viewsUp 410%

57creatorsUp 67%

Started Oct 26, 2026 · Peak day Oct 28 · Updated Nov 4, 2026

When did Project Pan start going viral?

Social views each day

What is Project Pan?

Project Pan is a long-running challenge to use up makeup and skincare before buying more. Creators show empty tubes, worn-down makeup and products they want to finish, turning slow progress into shared wins. Between Oct 26 and Nov 4, Project Pan videos drew 699.3K views from 57 creators as they celebrated using what they already own.

Beauty creators show empty tubes, worn-down makeup and products they want to finish. Project Pan is a long-running challenge to use up makeup and skincare before buying more. Videos turn slow progress into shared wins. Viewers follow updates, while creators reflect on how much they already own.

The numbers

Project Pan is a long-running challenge to use up makeup and skincare before buying more.
Project Pan videos drew 699.3K views from 57 creators between Oct 26 and Nov 4.
Creators share empty tubes, worn-down makeup and products they want to finish.
Project Pan hashtags include #projectpan, #empties and #projectpanning.

Why is Project Pan going viral?

Finishing something you already own can feel as rewarding as buying something new.

PrideCreators celebrate empty products and share satisfaction in using what they own. Viewers enjoy following the progress.

Which videos about Project Pan are going viral?

#119.8K452182.3K playsNov 3Using up feels revolutionaryChristine challenges overconsumption and talks about using the makeup people already own.Why it works: It makes everyday product use feel like an achievement worth sharing.#211K13554K playsNov 3Year-end finish challengeKailey gets ready using makeup she picked to finish by the end of the year.Why it works: A clear goal turns a familiar makeup routine into a progress check.#36.9K6643.3K playsNov 1The final squeezeBre checks whether another use remains in a product, then calls it empty.Why it works: A tiny moment of uncertainty makes finishing a product satisfying to watch.#4Green Girl🧌2.6K2126.1KOct 29Progress Without PerfectionGreen Girl reminds Project Pan followers that wanting to shop does not mean they have failed.Why it works: The reassurance makes imperfect progress feel easier to accept.#5bre4.4K4822.2KNov 1Skin Tint Finally FinishedBre celebrates finally finishing a skin tint.Why it works: The relief makes finishing a product feel like a shared win.#62.1K1321K playsNov 3Monthly empties reviewRachael introduces her October empties and begins reviewing the products she finished.Why it works: A regular review gives viewers a reason to return each month.#7Christine Lilly🪞1.8K8318.8KNov 3A Year Of ChangeChristine Lilly reflects on a year of change through Project Pan.Why it works: The reflection invites viewers to think about their own progress.#8Petro 🐈‍⬛1.5K4511.2KOct 31From Powders To LipsPetro celebrates finishing powders and turns attention to lip products that are taking longer to use up.Why it works: The mix of satisfaction and impatience feels familiar to people working through their makeup.#91.3K2510.7K playsOct 28Let viewers choose nextAnni asks viewers to choose which shower gel she should use up next.Why it works: A simple choice invites people to take part in the next update.#101K1810.5K playsNov 1Bronzer progress diaryGabriella checks how much bronzer remains and explains that she will keep using it until it is gone.Why it works: A stubborn product gives repeat updates a continuing story.

How to join the Project Pan moment

Format: a routine or day-in-the-life. Show progress towards finishing products you already own.

Hook (first 2 seconds)
Open on the nearly empty product and check whether there is one more use left.
Video #3 Video #10
Story in 3 beats
1) Show what remains. 2) Use it or confirm it is empty. 3) Choose the next product to finish.
Video #3 Video #5 Video #8 Video #9
Format and length
Use a portrait diary with your face and product visible. Bring the remaining product close enough to see; a get-ready-with-me also fits.
Video #2 Video #10
Tone and voice
Keep it proud and forgiving. Celebrate with “YAY AN EMPTY”.
Video #3 Video #4
If you make one video
If you make one video: show your nearly empty product, check what remains and ask viewers what to finish next.

What are the top hashtags for Project Pan?

The tags people used most on posts about this moment, ranked by number of posts. Generic tags like #fyp and #viral are left out.

How do people feel about Project Pan?

Posts42% positive · 55% neutral · 3% negative

Comments76% positive · 12% neutral · 12% negative

Automatic sentiment labels across 103 posts and 17 comments.

The other side · what’s negative

Barely any negativity

Project Pan attracts positive reactions. Criticism of the challenge itself is minor.

What brands should do

Celebrate using products up and thoughtful spending. Keep the focus on making the most of what people already own.

What are people saying about Project Pan?

💬

Haha I love this love a good empties yap sess!

Enjoyment

💬

Yes I love my rare beauty bronzer its the best all rare beauty products take forever to run out

Appreciation

Questions people are asking

How do you Project Pan makeup?

Project Pan makeup starts with choosing products you already own and working towards finishing them. Creators show what remains, use their chosen makeup and share progress updates. One creator gets ready with makeup she wants to finish by the end of the year, making an everyday routine a progress check.

What are the Project Pan rules?

Project Pan centres on using up makeup and skincare before buying more. The challenge turns attention towards products people already own and the progress they make with them. One creator reminds followers that wanting to shop does not mean they have failed, keeping the tone forgiving as well as proud.

What are some Project Pan ideas?

Project Pan ideas include choosing makeup to finish by year-end, sharing a monthly empties review or following one product's progress. Creators show finished skin tint, powders and lip products. A bronzer diary follows how much remains, while another creator asks viewers which shower gel to use up next.

What is Project Pan on TikTok?

Project Pan on TikTok is the makeup and skincare use-up challenge shared through progress videos and empties. Creators celebrate finishing products, check how much remains and reflect on what they already own. The updates turn small achievements into shared wins, with viewers following the progress from one video to the next.

How can brands use Project Pan?

Best fit: Makeup

Show the product you finished

“An empty makeup tube beside a photo of when it was full.”

Format: Progress diary ending with an empty and an honest review.
Platform: TikTok and Instagram Reels
Who posts: Beauty creators already keeping Project Pan diaries
Caption: Used it. Loved it. Finished it. What are you working through?
When to post: Join ongoing progress updates and monthly empties videos
Watch out: Respect expiry dates. Avoid pressure to finish unsuitable products or buy replacements.

MakeupSkin CareHair CarePersonal CareGrooming

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