Bath and Body Works: Holiday Hauls and Scents

Peaked

323.7Ksocial viewsUp 287%

75creatorsUp 150%

Started Oct 24, 2026 · Peak day Oct 30 · Updated Nov 2, 2026

When did Bath & Body Works start going viral?

Social views each day

What is Bath and Body Works?

Bath & Body Works is a brand selling fragrances, candles and home scent products. Shoppers are sharing holiday hauls with seasonal scents, fine fragrance mists and decorative candle holders, comparing their favourite purchases. These shopping trips and reveals drew 323.7K views from 75 creators between Oct 24 and Nov 4.

Creators are sharing Bath & Body Works shopping trips and personal hauls. Holiday candles, fragrances and light-up candle holders are in stores for the 2026 holidays. Shoppers show what they bought and compare favourites. The pleasure is in finding something festive, then showing everyone.

The numbers

Bath & Body Works haul videos drew 323.7K views from 75 creators between Oct 24 and Nov 4.
Holiday hauls feature candles, fragrances and light-up candle holders.
Shoppers film store visits and reveal the items they brought home.

Why is Bath & Body Works going viral?

A small seasonal purchase can make the holidays feel closer. Showing it off extends the pleasure.

ExcitementShoppers call their finds favourites, celebrate unexpected candle holders and admit they cannot stay away from the shop.

Which videos about Bath & Body Works are going viral?

#1564722.5K playsOct 27Holiday scent shoppingJay Alexis shops the new holiday fragrances at Bath & Body Works.Why it works: A seasonal shopping trip gives viewers ideas for their own fragrance haul.#21.7K819.3K playsOct 31Christmas shopping round-upMakenzie introduces another Christmas shopping round and includes the Bath & Body Works wallflower refills she bought for herself.Why it works: Gifts and personal treats make the haul feel familiar.#3322208.3K playsOct 31Unexpected candle holderMorgan shares a giant Bath & Body Works candle holder and celebrates the unexpected purchase.Why it works: One unusual find gives viewers something specific to want.#4488127.2K playsOct 31Candle shopping haulErica shares a Bath & Body Works haul centred on candles.Why it works: A straightforward haul invites viewers to compare purchases.#5Saeda in Chicago 💖5232.4K playsOct 30Shopping bag revealA blue Bath & Body Works bag introduces Saeda’s haul, followed by her fine fragrance mists.Why it works: The familiar bag promises a reveal shoppers recognise.#6545794 playsOct 30Shopping trip debriefZonya says she visited Bath & Body Works and introduces the items she picked up.Why it works: A casual shopping debrief feels like a recommendation from a friend.#7377700 playsOct 30Fragrance haul confessionThe Scent Examiner shares another Bath & Body Works haul and admits being a little obsessed.Why it works: The candid enthusiasm invites other shoppers to share their own favourites.#8DEOHVEON | Lifestyle Content🎀1047652Oct 29Pink Bow Candle HolderDEOHVEON shares her excitement about a pink bow candle holder from Bath & Body Works.Why it works: Her excitement makes the pink bow design feel like a tempting holiday find.#9OSHII 💕404572Oct 28An Amber Era HaulOSHII shares a Bath & Body Works haul and her excitement about trying the scents, including Amber Era.Why it works: Her eagerness to smell the haul invites viewers to share the anticipation.#10Shannon D416525Oct 30White Teddy Bear HolderShannon D shares a white teddy bear candle holder from Bath & Body Works.Why it works: The teddy bear design gives candle lovers a cute find to admire.

How to join the Bath & Body Works moment

Format: a haul or unboxing. Join this small holiday haul wave by showing Bath & Body Works finds and personal favourites.

Hook (first 2 seconds)
Open holding the blue Bath & Body Works bag, then bring out the fragrance mists, as in #5.
Video #5
Story in 3 beats
1) Show the shopping bag. 2) Present the scents or candle accessories. 3) Share the purchase you are most excited about.
Video #3 Video #5 Video #9
Format and length
Keep the bag and each purchase close to the camera, with your hands presenting fragrance bottles or candle holders.
Video #5
Tone and voice
Keep it chatty and excited; use “Another” haul to introduce repeat shopping, as in #7.
Video #7
If you make one video
If you make one video: open your shopping bag, show the fragrance mists and name the scent you most wanted to try.

What are the top hashtags for Bath & Body Works?

The tags people used most on posts about this moment, ranked by number of posts. Generic tags like #fyp and #viral are left out.

How do people feel about Bath & Body Works?

Posts65% positive · 35% neutral · 0% negative

Comments80% positive · 20% neutral · 0% negative

Automatic sentiment labels across 79 posts and 15 comments.

The other side · what’s negative

Barely any negativity

Bath & Body Works hauls receive a positive response. Criticism of the hauls is minor.

What brands should do

Keep haul content upbeat and focused on the products. The positive response supports a cheerful shopping showcase.

Questions people are asking

Why is Bath and Body Works so popular with holiday shoppers?

Bath & Body Works appeals to these holiday shoppers through festive fragrances, candles and decorative holders. Creators enjoy finding something seasonal and showing it off. Their videos compare favourites and celebrate unexpected purchases, with the small treat making the holidays feel closer and the reveal extending that excitement.

What are the best Bath and Body Works scents in these hauls?

Bath & Body Works scents in these hauls are personal favourites, with Amber Era among the named purchases. Jay Alexis explores new holiday fragrances, while Saeda reveals fine fragrance mists. The videos show individual shoppers’ choices and enthusiasm, giving several examples of what they are excited to bring home.

What are the best Bath and Body Works candles in these hauls?

Bath & Body Works candles are a focus of Erica’s shopping haul, while other creators highlight the holders they pair with seasonal shopping. Morgan celebrates a giant candle holder. Pink bow and white teddy bear holders also appear, making candle accessories a memorable part of these personal holiday finds.

What Bath and Body Works perfume appears in the hauls?

Bath & Body Works fragrance hauls include fine fragrance mists and a purchase featuring Amber Era. Saeda introduces her haul with the familiar blue shopping bag before showing her mists. OSHII shares excitement about trying her scents, making the anticipation of a new fragrance part of the reveal.

How can brands use Bath & Body Works?

Best fit: Personal care

The scent that starts your holidays

“Hold up your shopping bag. Reveal the scent that makes the holidays feel close.”

Format: Shopping bag reveal, scent reaction, then a favourite picked for gifting.
Platform: Instagram Reels and TikTok
Who posts: Body care creators who already share personal shopping hauls
Caption: One for gifting. One for me. Which scent starts your festive season?
When to post: While shoppers are choosing festive gifts and seasonal scents
Watch out: Disclose gifted products. Get permission before reusing creator footage.

Personal CareSkin CareHair CareHousehold Care

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