momentsby Convosight
Collectors share blind box reveals and rare hunts

🇺🇸 USA · 🎯 Niche · Nov 2, 2026

POP MART and other blind boxes have collectors hooked on reveals

Blind box meaning: toys, brands and surprise openings

Peaked
978.5Ksocial viewsUp 356%
124creatorsUp 44%

Started Oct 24, 2026 · Peak day Oct 27 · Updated

When did blind boxes start going viral?

Social views each dayOct 24: 234,330 viewsOct 25: 123,736 viewsOct 26: 89,138 viewsOct 27: 279,359 views279.4KOct 28: 75,371 viewsOct 29: 61,283 viewsOct 30: 42,751 viewsOct 31: 32,310 viewsNov 1: 6,643 viewsNov 2: 33,005 views24Oct252627282930311Nov2

What is a blind box?

A blind box is a sealed package containing a random collectible that stays a surprise until opening. Creators reveal figures on camera, compare their pulls and hope for rare secret characters across several toy brands. Blind box opening videos drew 978.5K views from 124 creators between Oct 24 and Nov 4.

Creators open sealed boxes and reveal the random collectible figure inside. Several toy brands appear in the videos. Collectors hunt rare secret figures, compare their pulls and share the suspense. Viewers enjoy the surprise and want favourites of their own.

The numbers

  • Blind box opening videos drew 978.5K views from 124 creators between Oct 24 and Nov 4.
  • A blind box keeps the random collectible hidden until the sealed package is opened.
  • Collectors compare their figures and hope to reveal rare secret characters.

Why are blind boxes going viral?

A tiny surprise feels bigger when someone else shares the suspense and celebrates the reveal.

AnticipationViewers love the unboxings, pick favourite figures and want another turn at the surprise.

Which videos about blind boxes are going viral?

#116.8K66185K playsOct 29Full set unboxingA SpongeBob blind box set is unboxed, with viewers asked to choose their favourite.Why it works: Choosing a favourite gives viewers a reason to compare every reveal.#2Iveth R | NY Lifestyle Blogger9481492.1K playsOct 25Packaging to surpriseIveth introduces Hirono After Dark packaging and its possible figures before revealing the collectible inside.Why it works: The possible outcomes build suspense before the little face appears.#311.3K14783.6K playsOct 29Spooky haul unboxingJelly introduces her Halloween blind box haul from MINISO and begins opening the boxes.Why it works: A themed haul gives viewers several surprises to anticipate.#44.4K2132.7K playsOct 30Pick before openingArmin introduces mystery claw clip boxes, names her preferred colours and opens them.Why it works: A stated favourite lets viewers hope for the same result.#51.7K2526.4K playsOct 26Rare figure hopesShan introduces two Cat in the Hat Hyojo boxes, explains the possible figures and hopes for different pulls.Why it works: Knowing the possible outcomes makes the reveal feel like a shared guess.#61.2K3716.4K playsOct 30Tiny beauty surprisesKurin says she loves tiny things, then opens Ulta Mini Brands bought by her husband.Why it works: Familiar beauty products become playful miniature surprises.#71.6K2016.2K playsOct 26Shopping haul unboxingSofia introduces the blind boxes she bought at Selfridges and starts with a Monchichi.Why it works: A personal shopping haul turns each box into another reveal.#8654414.8K playsOct 29Shop to first revealMadelyn introduces Sonny Angel Makeup Angels, visits a Chicago toy shop and begins opening her purchase.Why it works: Following the hunt makes the opening feel earned.#9shan.cooke1K1914.2KOct 26Grinch Blind Box Huntshan.cooke shares Hyojo Grinch blind boxes and says she wants to find them in a shop.Why it works: The Grinch theme gives collectors a recognisable character to seek out.#10Nikki Alexa 🎃🍂1965.5K playsOct 30Mystery figure reactionNikki introduces Ghost Face phone hugger boxes, names her least favourite option and reacts to pulling the mystery figure.Why it works: A clear preference gives the surprise an emotional payoff.

How to join the blind boxes moment

Format: a haul or unboxing. Open a blind box, reveal the figure and compare it with the one you hoped for.

  1. Hook (first 2 seconds)

    Open close on the box and its possible figures, as in #2’s Hirono unboxing.

    Video #2

  2. Story in 3 beats

    1) Show the possible figures and name your favourite. 2) Open the box. 3) Reveal the figure and react.

    Video #2Video #4Video #5

  3. Format and length

    Frame the packaging and figure close up with hands opening the box; keep the reveal visible before moving to another box.

    Video #2

  4. Tone and voice

    Keep it curious and delighted; use “This little guy is too cute!!” when that matches your reaction.

    Video #2

  5. If you make one video

    If you make one video: show the box’s possible figures, name your favourite, open it and react to the reveal.

What are the top hashtags for blind boxes?

The tags people used most on posts about this moment, ranked by number of posts. Generic tags like #fyp and #viral are left out.

How do people feel about blind boxes?

Posts63% positive · 36% neutral · 2% negative
Comments83% positive · 8% neutral · 8% negative

Automatic sentiment labels across 195 posts and 78 comments.

The other side · what’s negative

Barely any negativity

Collectors enjoy the openings. Complaints about empty bags and disappointing box contents are minor.

What brands should do

Keep the excitement of opening a surprise box. Set clear expectations about contents and make faulty packs easy to replace.

What are people saying about blind boxes?

💬
Blind boxes are so fun! How cute!
Delight
💬
I love what came in this blind box
Delight
💬
Love a blind box!! So cuuuteeee
Enthusiasm
💬
WE LOVE A BLINDBOX RIPPPP
Excitement
💬
I want Peppermint Patty.
Desire
💬
Peekaboo the Alien omg So stinking cute love her xx
Affection
💬
Omgggg its so cute the vhs package is adorable
Delight
💬
such a cute and fun series! i love the bat and the cat!
Delight
💬
Those Crybaby Monsters are so cute
Affection
💬
The pumpkin is so cute for this spooky edition!
Delight
💬
These are perfect for Halloween! Great boo basket fillers!
Enthusiasm
💬
Spiderella is seriously the cutest!
Affection
💬
Now I'm curious Should we try our luck with another HIRONO blind box, or go for Labubu or SKULLPANDA next?!
Curiosity
💬
U should Absolutely do skullpanda
Eagerness
💬
I want the kitty and the alien!!
Desire
💬
They disconnect from the base and the magnet is to put them on your shoulder
Helpfulness
💬
I did 2 of these, one Sanrio and one Disney. I was honestly disappointed in the stuff they sent me.
Disappointment
💬
Love your unboxing videos and her little sidekick is too cute!
Affection

Questions people are asking

Why are blind boxes so popular?

Blind boxes appeal through the surprise of opening a sealed package and finding a collectible inside. Creators name the figures they hope to get, then share the reveal. Viewers enjoy the suspense, choose favourites and celebrate cute characters, making a small surprise something people can experience together.

What are blind box toys?

Blind box toys are random collectibles hidden inside sealed packaging until someone opens it. These videos include a SpongeBob set, Hirono After Dark figures and Cat in the Hat Hyojo boxes. Creators show possible figures before revealing their pull, giving viewers a character to hope for.

What is a POP MART blind box?

A POP MART blind box is a sealed collectible package with a surprise figure inside. POP MART appears among the brands in these opening videos. Collectors compare their pulls and look for rare secret figures, while viewers discuss favourites and which series they would like to see opened next.

What are some blind box brands shown in opening videos?

Blind box brands shown in the videos include POP MART, MINISO and Hyojo. Other openings feature Ulta Mini Brands and Sonny Angel Makeup Angels. The mix includes character figures and tiny beauty surprises, with creators showing their purchases and inviting viewers to share the anticipation before each reveal.

How can brands use blind boxes?

Best fit: Makeup

Guess the shade before the reveal

“Show a sealed makeup parcel. Ask viewers to guess the shade before opening it.”

Format
Guess, open, reveal the shade, then show a swatch.
Platform
TikTok and Instagram Reels
Who posts
Makeup collectors who enjoy filming personal purchases
Caption
Place your shade guess before the reveal. Did you get it right?
When to post
While collectors are sharing mystery reveals
Watch out
Keep purchased shades clear. Avoid paid chance mechanics and unlicensed character designs.
MakeupSkin CareHair CarePersonal Care

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Hand-curated by the Moments team at Convosight · Updated Nov 2, 2026 · Social listening across Instagram, YouTube, TikTok, Facebook and Reddit, with Google searches shown where they rose · Oct 24 → Nov 4, 2026. Growth compares the busiest day with a typical day. Comments are quoted as written.