Durga Puja look videos take over Instagram. Hundreds of creators posted their Pujo saree, makeup and hair looks on social from Oct 8; Google 'pujo look' is up 108%.
The spike
Social got to it first: views were already peaking on Oct 8, the first day we tracked; Google searches followed on Oct 15.Verified: the top posts on the social peak day were hand-checked and are about this trend.
Why itโs trending
Pujo is the one week you dress up for yourself, for Ma, and for everyone watching.
Whatโs happening
Durga Puja is on, and Bengal is filming how it dresses for it. Creators post GRWMs, casual-to-saree transitions, sindoor and hairstyle tutorials, and day looks for Mahalaya and Ashtami. Viewers ask for the shade, the saree and the earrings, and say they will copy the look.
What content is working
Trending hashtags
The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.
- #pujolook 171 posts
- #durgapuja 175 posts
- #durgapujalook 151 posts
- #durgapujo 125 posts
- #durgapuja2026 85 posts
- #makeup 60 posts
- #grwm 80 posts
- #saree 44 posts
- #pujovibes 34 posts
- #bengalilook 29 posts
Sentiment
Automatic sentiment labels across 1,056 posts and 400 comments.
The other side ยท whatโs negative
Barely any negativityViewers compliment the Pujo looks and ask about shades. Criticism is minor.
Safe to go positive. Lean on glow, compliments and 'copy this look' energy, and answer shade and product questions, which is what viewers keep asking.
What people are saying in comments
When a Bengali girl is in her Bengali look
Love how you planned the entire look!
Skin's glowing, hair's shining, Pari's vibing
This transition is absolutely gorgeous
perfect durga puja look
Just pujo things. Got updated
They Said dura pujo feel oddly off this year untill you comeout on the Streets in Saree
Panchami te ei video ta dekhe makeup korte boshbo
Perfect pujo outfit and makeup
Bangali women during Durga Pujo
Looking like maa Durga
Definitely going to try few if not all hairstyles. What amazing ideas to elevate the festive look
Reversible blouse is so useful
I am going to copy this exact reel of yours
Full on Pujo Vibe !!
Beautiful..but nail paint missing h
The content strategy we observed
Top videos show one person, one saree look, with a visible change or ritual step: casual-to-festive transitions, sindoor, hair steps, tagged to a Pujo day.
Videos open on a relatable line or a plain starting point: 'Average maach bhaat eater during Pujo' over a white tank top, or her wondering what to wear for Ashtami.#1 #3
Each one is a before-and-after. A casual outfit becomes a festive look, or a finished bun is shown first and then built step by step. Some add a milestone, like a first Puja after marriage.#1 #4 #6
Short vertical Instagram videos by single creators: a transition, a saree dance, a sindoor close-up in a small mirror, or a hair tutorial with a hair donut.#2 #4 #5
Personal and festive, with no selling. Jewellery, bangles and sindoor are shown as part of the day's look, and captions name the Pujo day, like Ashtami.#2 #3 #5
The top videos went up between Oct 9 and Oct 15: 9 of 10 before Google searches peaked on Oct 15. Social views peaked on Oct 8.#1 #2 #3 #4 #5 #6 #7 #8 #9 #10
Film a one-day Pujo look, bare face to finished look, with one skin, makeup or hair step shown up close, and post it on the day's name.
What can brands do?
The 'Pujo Day' look series
โA bare face, then 'Saptami, Ashtami, Nabami: pick your look' as each day's glam appears.โ
- Format
- One 3-part GRWM series, one look per Pujo day
- Platform
- Instagram Reels
- Who posts
- Bengali beauty creators and everyday customers
- Caption
- Pujo te shaaj, my way. Which day's look is yours? Show us yours ๐
- When to post
- Until Dashami, then Diwali looks
- Watch out
- Use real customers, not paid ads. Many looks here are brand collabs and feel promotional.