How can brands use the “Navratri makeup: a new look every night” trend?

Nine nights, nine shades series. Day 1 orange: plain face, snap, and the finished look with one hero shade. Format: Nine-part reel series with day-colour flips and shade names.

Oct 1: social data not in yet

Q: What are people saying about “Navratri makeup: a new look every night”?

The mood is glow-up hype. Viewers ask for tutorials, shades and products and want to recreate the look: 'Omg need to recreate this look'.

Navratri makeup: a new look every night. Navratri makeup videos hit 161M views from 1.8K creators in 10 days; Google searches for it are up 669%.

399.9Msocial views↑ 157%

3.3Kcreators↑ 71%

+669%Google search growth

The spike

Social followed search this time: searches peaked on Oct 11, social views on Oct 12.Verified: the top posts on the social peak day were hand-checked and are about this trend.

Social views each day

Google searches each day · “navratri makeup”

Why it’s trending

Getting ready is half the festival: every night is a fresh chance to feel like the best version of yourself.

Glow-up hypeViewers ask for tutorials, shades and products and want to recreate the look: 'Omg need to recreate this look'.

What’s happening

Navratri started this week and India's feeds turned into makeup diaries. Creators film one look per night: day-colour looks, goddess looks, garba glam and quick eye tutorials, often ending in a plain-to-festive flip. Searches for 'navratri makeup' jumped with it.

What content is working

#1Farhin Shaikh38.8K7766.6M playsOct 12Chatpata eye makeup ideaEpisode 1 of a Navratri eye makeup series: a quick colourful eye look for garba, shown step by step for beginners.Why it works: Series format and a bold eye look people can copy.#2Tanushka Sharma200.4K6086.2M playsOct 14Plain-to-festive makeup flipFinal results shown after a full makeup tutorial; she turns into a black-and-silver garba look with oxidised jewellery and dandiya sticks.Why it works: The reveal is the payoff; the tutorial draws people in.#3Ishani Mitra226.6K8294.8M playsOct 12Western meets Indian lookA makeup look that mixes a western top with Indian jewellery for Navratri, tagged with Navratri makeup and makeup looks.Why it works: Mixing styles gives a fresh look for repeat nights.#4Divyani Lambhate60.6K1981.1M playsOct 11Garba look trend audioShe dances to a Gujarati garba song in a black outfit, showing her Navratri look and jewellery.Why it works: Trend audio makes a look feel current.#5Kashish Jain16.7K107814.1K playsOct 8Two-step eye makeup hackPromises a perfect wing with tape, black kajal and light brown shadow; blends with an earbud.Why it works: Beginner-friendly and quick; viewers can try it tonight.#6Pratiksha Phapale21.5K118649.8K playsOct 11Nine colours, nine goddess looksDressed as a goddess, she models a different colour look for each day of Navratri.Why it works: Nine looks in one video: easy to save.#7Aastha🦋27.4K120597.7K playsOct 11Durga puja look recreateIn a white-and-red saree with bindi, she holds a glowing lotus lamp and recreates a festive makeup look.Why it works: Recreating a viral look is a natural remix.#8Pranya Chaudhary247.1K1.3K1.9M playsOct 11Durga look revealA young girl in red Durga attire and third-eye mark stands in a temple, asking 'Kaisi lag rahi hu'.Why it works: Asking the audience how she looks invites comments.#9Hena Makkar (Pahuja)550552.1K playsOct 12Soft glam tutorialA woman applies primer then eyeshadow step by step for a soft glam Navratri makeup look.Why it works: Step-by-step, with a full product list.

Trending hashtags

The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.

#navratri 1,623 posts
#navratrimakeup 844 posts
#makeup 716 posts
#navratri2026 580 posts
#navratrilook 465 posts
#garba 356 posts
#garbalook 290 posts
#festivemakeup 311 posts
#garbanight 240 posts
#garbamakeup 223 posts

Sentiment

Posts65% positive · 35% neutral · 0% negative

Comments46% positive · 40% neutral · 14% negative

Automatic sentiment labels across 5,621 posts and 400 comments.

The other side · what’s negative

Barely any negativity

Viewers share compliments and requests for tutorials. Criticism of the makeup looks is minor.

What brands should do

Safe to go positive: celebrate looks, shades and tutorials. Keep tone festive and inclusive; skip body or skin-tone comparisons and avoid 'perfect face' pressure.

What people are saying in comments

💬

Omg need to recreate this look

Inspired

💬

Wowe best Garba look!

Delight

💬

What a transition damn

Wow

💬

Omg your lip combo is EVERYTHING!!! What did you use???

Obsession

💬

Damn !!! Idk about garba but definitely will recreate this look

Inspired

💬

Please try some dark shades we wanna see reall gujju baddie

Hype

🤩

Can you try devi sita look please

Eager

💬

Opening this tutorial next time I need to do my makeup

Helpful

💬

Serving garba glam goals

Admiration

💬

need moreee of these looks

Wanting

💬

I will recreate for sure

Inspired

🤩

Please drop some easy subtle soft eye makeup tutorial for beginners for festive season

Eager

💬

Mam maine bhi apke videos dekhkar makeup practice krna shuru kiya hai

Motivated

💬

You created the entire look so beautifullyfrom makeup to dress!

Admiration

💬

How can I tell as a dance/garba hard core lover to No garba this year as I'm in another city and missing my hometown

Wistful

🙄

Asked for Dress Link.You shared make-up product link

Annoyed

The content strategy we observed

Top videos show a finished Navratri makeup look and walk through how to get it, as a series episode, a reveal, or a look mixing styles.

Opening hook

#1 opens as 'Episode 1' of a Navratri eye makeup series; #2 shows 'Final results' after a full tutorial, ending in a black-and-silver garba look.#1 #2

Storytelling

#2 is a reveal: plain face turns into a garba look with oxidised jewellery and dandiya sticks. #3 mixes a western top with Indian jewellery, so each night can look new.#2 #3

Format & length

All Instagram reels led by one woman in festive wear. #1 is a step-by-step eye look for beginners; #4 dances with dandiya sticks in a car showing makeup and nails.#1 #4

Tone & voice

Playful, celebratory and light on talk: the look and dance carry it. #1 is the teacher, beginner-friendly; #5 uses a Gujarati garba song to feel current.#1 #4 #5

Timing

The top videos went up between Oct 8 and Oct 14: 1 of 9 before Google searches peaked on Oct 11. Social views peaked on Oct 12.#1 #2 #3 #4 #5 #6 #7 #8 #9

If you make one video

Film one Navratri look as an episode ending on a clear reveal, and show the steps or shades behind it.

What can brands do?

Best fit: Makeup

Nine nights, nine shades series

“Day 1 orange: plain face, snap, and the finished look with one hero shade.”

Format: Nine-part reel series with day-colour flips and shade names
Platform: Instagram Reels, YouTube Shorts
Who posts: Beauty creators and makeup artists, with the brand's shades tagged
Caption: 9 nights, 9 looks, one palette. Which night is your favourite? #NavratriMakeup
When to post: Through Navratri, then Durga Puja and Diwali
Watch out: Show real shades on real skin; no unproven claims or paid-looking posts.

Skin CareHair CarePersonal CareBeverages

More trending now

🇮🇳 · 192.3M viewsDandiya nights are packed: India is twirling, dressing up, joking 💃🇮🇳 · 78.9M viewsIndians are posting Navratri hairstyles that survive garba night 💇‍♀️🇺🇸 · 25.3M viewsAmericans are doing their yearly Spirit Halloween run, jokes and all 🎃🇮🇳 · 84.7M viewsKarwa Chauth: families act out gift drama and laugh along 😂🇮🇳 · 29.4M viewsBengal is posting its Durga Puja looks, one Pujo day at a time 💄🇮🇳 · 281.3M viewsPandal hoppers are filming Durga Puja's wildest themes in awe 🤩

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