How can brands use the “Navratri posted day by day, colour by colour” trend?

9 days, 9 shades, one per colour. Day 1 is orange: show a lip and eye look in the day's colour, then tease Day 2. Format: Nine short reels, one per day, same framing each time.

Sep 27: social data not in yet

Q: What are people saying about “Navratri posted day by day, colour by colour”?

The mood is devotion. Warm, festive and eager: people greet the goddess, admire each other's colour-matched looks and say they are waiting for the next day's post.

Navratri posted day by day, colour by colour. Posting jumped on Day 1 (Oct 11) as Indians started 9-day colour and goddess series; searches for the colours hit a high Oct 12

104.3Msocial views↑ 1,000%+

1.6Kcreators↑ 1,000%+

+4,900%Google search growth

The spike

Social got to it first: views peaked on Oct 11; Google searches followed on Oct 12.Verified: the top posts on the social peak day were hand-checked and are about this trend.

Social views each day

Google searches each day · “navratri colours”

Why it’s trending

Nine days is a ritual people want to share one day at a time, with a fresh colour to show up in every morning.

DevotionWarm, festive and eager: people greet the goddess, admire each other's colour-matched looks and say they are waiting for the next day's post.

What’s happening

Navratri began on Oct 11 and Indians are posting it one day at a time: Day 1 in orange for Maa Shailputri, then a new colour and goddess each day. Creators run 9-day series of looks, sarees, couple shoots and bhog recipes. Searches for the colours climbed daily and peaked Oct 12.

What content is working

#1Neha & Thejas | Love, Travel & Smiles ✨56.5K2761.2M playsOct 11Couple's 9-day love seriesA couple in matching orange and pink stands in an ornate doorway, then poses and walks through the shoot, captioned '9 Days of Navratri, 9 Lessons in Love', Day 1: Orange.Why it works: A nine-part series gives followers a reason to return every day.#2Prachi Joshi72.8K1.1K1.1M playsOct 11Day 1 goddess dance tributeA dancer opens in a prayer pose, then performs in a white and red saree in a studio. Caption: 'Navratri Day 1: Devi Shailputri - Groundedness'.Why it works: Pairs the day's goddess with a personal story about strength.#3Instagram23.3K72658.9K playsOct 11Which goddess is Day 1?A young woman and a teenage boy stand before a shrine and ask which goddess is honoured on day one, then explain Shailputri and the colour orange.Why it works: A quiz question opens the video and teaches the day's meaning.#4Ridhima Luthra855460.2K playsOct 10Nine bhog, one per dayIllustrated goddesses appear one after another, each paired with her food offering: ghee for Shailputri, kheer for Chandraghanta, jaggery for Kalaratri.Why it works: A saveable list that covers every day in one video.#5Vijay Kumar1.3K5455.6K playsOct 11Nine Durgas on a lamp-lit pathAn illustration shows the nine forms of Durga walking down a path of lamps, each labelled from Maa Shailaputri onward.Why it works: One image is easy to save and forward as a daily reminder.#6Sumita Mallick1.3K10150.6K playsOct 9Nine colours, nine energiesClose-up of a goddess image, then each day's colour with its meaning. Caption: 'Day 1 Orange: Energy, enthusiasm & positivity'.Why it works: Tells people what each colour means so they can wear it.#7वैष्णो देवी1.3K3347.2K playsOct 9Navratri ke 9 din listicleA repeating infographic runs from day one to nine, pairing each goddess with her bhog: ghee, sugar, milk, malpua, banana.Why it works: A day-by-day cheat sheet people screenshot and share.#8Twinkle739722.5K playsOct 11Day 1 orange GRWMShe holds up a patterned skirt, quick cut to the full look: bright orange halter top, striped lehenga and silver jewellery. Caption: 'Navratri day 1'.Why it works: A fast transition shows the day's colour with no talking.#9VAIBHAV SHAH5931419.6K playsOct 9Why nine days? explainerOpens by asking why Navratri lasts exactly nine days, then shows AI images of Durga's forms cut with scenes of crowds at garba.Why it works: A curiosity question hooks people who want the story behind it.#10bhakti desai5936813K playsOct 119 days 9 reels saree lookA close-up smile, then she models a vibrant orange silk saree with gold jewellery in an outdoor setting. Tagged #9days9reels.Why it works: Each day's colour becomes a new outfit to follow.

Trending hashtags

The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.

#navratri 713 posts
#navratri2026 522 posts
#maadurga 147 posts
#navratrispecial 177 posts
#navratrilook 59 posts
#navdurga 96 posts
#jaimatadi 163 posts
#navratrimakeup 35 posts
#navratrispecial❤️ 74 posts
#day1 39 posts

Sentiment

Posts77% positive · 23% neutral · 0% negative

Comments58% positive · 33% neutral · 10% negative

Automatic sentiment labels across 2,243 posts and 400 comments.

The other side · what’s negative

Barely any negativity

Viewers share devotional praise and questions about the nine days. One complaint concerns an unanswered collaboration message.

What brands should do

Safe to go positive: celebrate the daily colour and goddess with respectful, warm content, and keep it about devotion and craft rather than anything that treats the goddess as a prop.

What people are saying in comments

💬

Navratri ke har rang ke saath pyaar ki ek baat

Delight

💬

9 days of absolute cuteness! You look so adorable in every single look

Adoration

💬

Already excited for the other 8 looks!!

Anticipation

😄

How beautiful! Love these hues of orange

Joy

😄

Orange never looked so happy

Joy

😮

Red is not just a colour, it's an emotion nd u proved it

Awe

💬

DAY 1 AND BANGER DROPEDD

Hype

💬

Shanti, shuddhata aur glow

Serenity

💬

So beautiful way to welcome Mata Rani

Devotion

💬

Maa aa rahi hai

Devotion

💬

Aaa rahi h ma Kal

Anticipation

💬

And the much awaited event is almost here

Anticipation

💬

Day 2... Brahmacharini ka kab daloge

Eagerness

💬

Where can i find videos of these recipes.... I'm looking forward to try all

Eagerness

💬

Always coming up with New ideas

Admiration

💬

May the Goddess bless us all

Devotion

💬

Sorry sir but the drink colour is looking yellow not orange

Nitpick

The content strategy we observed

The top videos are Day 1 posts: a colour-matched look or goddess tribute, labelled 'Day 1', plus saveable lists of what each of the nine days means.

Opening hook

#1: A couple in matching orange and pink stands in an ornate doorway, then poses and walks through the shoot, captioned '9 Days of Navratri, 9 Lessons in Love', Day 1: Orange. #2: A dancer opens in a prayer pose, then performs in a white and red saree in a studio. Caption: 'Navratri Day 1: Devi Shailputri - Groundedness'.#1 #2

Storytelling

Format & length

Two formats: a shot look or dance for Day 1, and a list covering all nine days: bhog offerings paired with each goddess, or Durga's nine forms on a lamp-lit path.#1 #2 #4 #5

Tone & voice

Timing

The top videos went up between Oct 9 and Oct 11: all 10 before Google searches peaked on Oct 12. Social views peaked on Oct 11.#1 #2 #3 #4 #5 #6 #7 #8 #9 #10

If you make one video

Make Day 1 in the day's colour, name the goddess in the caption, and promise the next day so people come back.

What can brands do?

Best fit: Makeup

9 days, 9 shades, one per colour

“Day 1 is orange: show a lip and eye look in the day's colour, then tease Day 2.”

Format: Nine short reels, one per day, same framing each time
Platform: Instagram Reels
Who posts: Beauty creators and the brand's own handle
Caption: Day 1 of 9: orange. Which shade should Day 2 be? Tell us below.
When to post: Now through the final day of Navratri
Watch out: Use only your own or licensed images of deities; keep claims about the festival respectful.

MakeupHair CareSkin CarePersonal CareToddler/Kids Nutrition

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