Vlogtober: a vlog every day of October. Creators have posted day-N vlogs and minivlogs since Oct 1; Google searches for Vlogtober confirm it
The spike
Social followed search this time: searches peaked on Oct 1, social views on Oct 3.Verified: the top posts on the social peak day were hand-checked and are about this trend.
Why it’s trending
People want a cosy reason to show up every day, and an audience that says 'thanks for sharing your day with us'.
What’s happening
Vlogtober means posting a vlog every day in October. Since Oct 1, creators and moms are posting 'Vlogtober day N' clips: morning routines, GRWMs, date nights and fall outings. Commenters cheer them on, and Google searches for the word jumped too.
What content is working
Trending hashtags
The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.
- #vlogtober 684 posts
- #dayinmylife 112 posts
- #momlife 79 posts
- #dailyvlog 67 posts
- #minivlog 71 posts
- #momvlog 46 posts
- #dayinthelife 39 posts
- #october 38 posts
- #fallvibes 25 posts
- #morningvlog 35 posts
Sentiment
Automatic sentiment labels across 930 posts and 400 comments.
The other side · what’s negative
Barely any negativityViewers encourage daily vlogs. Some creators also share exhaustion and difficult personal feelings.
Safe to go positive: join the daily-vlog ritual with cosy, supportive content; just avoid forcing ads into creators' personal moments.
What people are saying in comments
Cant wait to see what you do Day 2
Thanks for sharing your day with us
I am also unintentionally doing vlogtober! So forgot that was a thing!
Cant wait for the daily vlogs
Definitely keep the vlogtober episodes coming
vlogtober is my faaave!
Yayyy Im excited for vlogtober!!!
loving the vlogtober content already!
Im enjoying your vlogs and I know others are too
Love being part of your routine!!!
Stay forever!! The reason I like your page so mich - so real - so not staged.
Vlogtober??? I think I might just do this because Ive been wanting to get more into vlogs!
I didnt even think about Vlogtober..I might just have to join you sis
The content strategy we observed
Top Vlogtober videos are personal daily vlogs that announce the daily plan, show a routine or life moment, and promise more tomorrow.
Each opens by saying Vlogtober is starting: an event, an animated YouTube intro, a final day at a job, or a pouring-cleanser routine shot.#1 #2 #3 #4
A life moment gives each vlog a story: leaving a six-year job, a beauty day, an event. Two end by promising a vlog daily.#1 #4 #5
Vertical day-in-the-life or GRWM clips, one running 56 seconds. A day number appears on screen or in the caption.#1 #2 #5
Warm, chatty and calm: fans asked for dailies, evening robe-and-mask routine, polished intro. Top two TikToks hit about 28% engagement versus 9 to 10% for the rest.#1 #2 #3 #4 #5
The top videos went up between Oct 4 and Oct 8: all 8 on or after the Google peak (Oct 1). Social views peaked on Oct 3.#1 #2 #3 #4 #5 #6 #7 #8
Start your own numbered daily series with a cosy routine on screen and promise tomorrow's episode in the first line.
What can brands do?
Your 'Vlogtober day N' skincare reset
“Vlogtober Day 4: pouring cleanser into my palm before the sun is even up.”
- Format
- 45-second GRWM vlog with a day number on screen
- Platform
- TikTok, Instagram Reels
- Who posts
- Everyday creators and moms already posting daily, plus brand-run account
- Caption
- Vlogtober day 5: slow morning, three-minute skincare routine, and one cosy fall candle 🍂
- When to post
- Through Oct 31; day-N posts peak in the first week
- Watch out
- Tag as a partnership if gifted; ask creators before reposting their videos.