Sep 26: social data not in yet

Q: What are people saying about “People show off spooky and fall nail sets”?

The mood is obsession. Commenters gush over sets, ask for colours and tutorials, and say 'I need October nails ALL YEAR LONG'.

Q: How can brands use the “People show off spooky and fall nail sets” trend?

Your shade, their spooky set. Close-up of hands: plain nails, then the first-of-October set revealed with your polish shade named on screen. Format: 15-second hands-only before-and-after reveal with shade name text.

People show off spooky and fall nail sets. Social filled with spooky and fall nail sets from Oct 1; Google searches for 'october nails' confirm it.

36.7Msocial views↑ 438%

1.2Kcreators↑ 40%

+84%Google search growth

The spike

Social followed search this time: searches peaked on Oct 3, social views on Oct 12.Verified: the top posts on the social peak day were hand-checked and are about this trend.

Social views each day

Google searches each day · “october nails”

Why it’s trending

Changing your nails is the easiest way to say 'spooky season has started' and feel part of it.

ObsessionCommenters gush over sets, ask for colours and tutorials, and say 'I need October nails ALL YEAR LONG'.

What’s happening

As October starts, people are posting their new Halloween and fall nails: ghosts, webs, blood drips, Coraline and Beetlejuice sets, burgundy browns. Comments ask for the colours and say they are obsessed. Google searches for 'october nails' are rising too.

What content is working

#1Stephanie Echevarria576320.5K playsOct 7Spooky nail-tech revealHands-only close-up: a nail tech preps a nail with an electric file, then reveals a spooky set made with Chaun Legend gel polish.Why it works: Prep-to-reveal keeps people watching for the finished set.#2Nails by Lindsay 💅🏼8232012.2K playsOct 6Spooky szn, lowkey setClose-up of long black-and-white stiletto nails with rhinestones; text reads 'when you have a wedding but it's spooky szn'.Why it works: A relatable joke makes the set feel personal and shareable.#3Sol28457KOct 8Practical Magic nails poseShe poses against a soft white background, showing long stiletto nails with bats, spiderwebs, ghosts and checks in orange, black and white.Why it works: A full-look pose frames nails as part of a Halloween persona.#4dallasalexiaxo560125.5KOct 5Beetlejuice cat-eye setHands show long coffin nails with spider webs, 3D spiders, purple and green accents and metallic drips under cat-eye shine.Why it works: Film fandom plus shimmer makes the set instantly recognisable.#5Indulge Long Island Content Creator188294.1K playsOct 8Car nail transitionIn a driver's seat, hands grip the wheel with solid red nails, then transition to a tortoise-shell fall design.Why it works: Red to fall design shows the seasonal switch in seconds.#6Katherine♡ | Content Creator11919810Oct 6First fall set salon vlogShe announces it is nail day, shows the salon and a colour swatch book, then reveals a deep burgundy fall set.Why it works: Showing the choosing step lets viewers copy the colour pick.#7Amanda Fischer12518718 playsOct 8Car GRWM Halloween nailsSitting in a car, she shows a black gradient set under the text 'Halloween Nails Loading...' with a rhythmic nail-day audio.Why it works: The countdown text builds anticipation before the reveal.#8Brenda1872596Oct 8Spiderweb and blood splatterWearing a striped sweater and braids, she shows off her new set with spiderwebs, blood splatters and horror characters to a rhythmic beat.Why it works: Beat-synced hand poses turn a manicure into a mini show.

Trending hashtags

The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.

#halloweennails 852 posts
#spookynails 547 posts
#nailart 547 posts
#octobernails 285 posts
#halloween 322 posts
#fallnails 235 posts
#nailinspo 362 posts
#nails 291 posts
#spookyseason 132 posts
#halloweennailart 155 posts

Sentiment

Posts66% positive · 32% neutral · 1% negative

Comments68% positive · 24% neutral · 8% negative

Automatic sentiment labels across 1,949 posts and 400 comments.

The other side · what’s negative

Barely any negativity

Viewers praise the nail designs and share ideas. Criticism is minor.

What brands should do

Safe to go positive: celebrate fans' spooky and fall nail sets and the excitement around them; no backlash to steer around.

What people are saying in comments

🤩

I love the spooky drippy blood mani! I definitely need to try this for Halloween!

Excited

💬

I need October nails ALL YEAR LONG pls and ty

Obsessed

💬

Love me some spooky season sets!!!!

Hype

💬

Oh Im obsessed with this set

Obsessed

💬

Its the witch nails for me

Smitten

😄

Ahhhh my baby is so excited that my nails match her costume

Joy

😮

they remind me of wanda when shes the scarlet witch!! so cool!

Awe

💬

The spiders are actually a serve. Creepy cute is the only correct way to do Halloween nails.

Opinionated

🤩

seriously the best halloween set i have ever gotten

Thrilled

💬

Im so ready for Halloween nails!

Ready

🤩

omg i can't wait to use this for halloween! such an easy to follow tutorial

Excited

💬

Eeekkkk always doing Halloween UPPPP! Cant wait!!

Hype

😮

Those butterfly skulls are so cool!!

Awe

💬

Here for all the cutie ghosts

Smitten

😮

The skittle is so witchy and gorgeous!

Awe

💬

I'm here for the spooky nails

Hype

💬

Nice but I think stiletto shape would look sick with that design!

Picky

The content strategy we observed

Top videos are hands-only close-ups of one finished spooky set, often as a before-and-after reveal, from everyday nail fans and techs.

Opening hook

Videos open straight on the hands: a nail tech prepping a nail, solid red nails on a steering wheel, or a joke caption about wearing spooky nails to a wedding.#1 #2 #6

Storytelling

Most tell a quick before-and-after story: plain or red nails snap into a blood-drip or tortoise-shell fall design, so the payoff is the finished set.#3 #6

Format & length

Hands-only close-ups or a simple pose against a plain background. Details like webs, ghosts, 3D spiders and metallic drips fill the frame and carry the video.#2 #4 #5

Tone & voice

Playful and personal: a wedding joke, a Halloween persona pose and Beetlejuice fandom.#2 #4 #5

Timing

The top videos went up between Oct 5 and Oct 8: all 8 on or after the Google peak (Oct 3). Social views peaked on Oct 12.#1 #2 #3 #4 #5 #6 #7 #8

If you make one video

Show one finished spooky or fall set in a hands-only close-up, with a quick plain-to-spooky reveal and a short funny caption.

What can brands do?

Best fit: Makeup

Your shade, their spooky set

“Close-up of hands: plain nails, then the first-of-October set revealed with your polish shade named on screen.”

Format: 15-second hands-only before-and-after reveal with shade name text
Platform: TikTok and Instagram Reels
Who posts: Nail creators and shoppers showing their own October sets
Caption: October 1st, new set unlocked. Which shade are you wearing this spooky season?
When to post: Now until Halloween, peak first week of October
Watch out: Use only gifted-and-disclosed creator posts; do not reuse creators' videos without permission.

MakeupPersonal CareSkin Care

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