Catrina Makeup: Looks for Día de los Muertos

Building

Still growing toward Nov 2, 2026

5.4Msocial viewsUp 688%

62creatorsUp 62%

+223%Google search growth

Started Oct 19, 2026 · Peak day Oct 19 · Updated Oct 28, 2026

When did Catrina makeup start going viral?

Social followed search this time: searches peaked on Oct 24; most views on the hand-checked posts came from posts up after it.Based on the 28 posts we hand-checked as about this moment; the wider social count also picked up unrelated posts, so it isn't shown.

Social views each day

Google searches each day · “Catrina makeup preparation”

What is the meaning of Catrina makeup?

Catrina makeup is a skull-inspired look worn to honour Día de los Muertos, a Mexican and Mexican-American remembrance tradition on 1–2 November. US creators share detailed close-ups, transformations and personal portraits that express cultural pride. Their videos drew 5.4M views from 62 creators between Oct 19 and Oct 30.

US creators reveal intricate Catrina makeup through close-ups, transitions and personal shoots. The looks honour Día de los Muertos, a Mexican and Mexican-American remembrance tradition on 1–2 November. Viewers praise the artistry and anticipate more Catrina looks. Cultural pride gives these personal transformations their meaning.

The numbers

Catrina makeup videos drew 5.4M views from 62 creators between Oct 19 and Oct 30.
Día de los Muertos is a Mexican and Mexican-American remembrance tradition on 1–2 November.
The Catrina looks include colourful skull designs, glitter details and floral crowns.

Why is Catrina makeup going viral?

Showing your creativity can also be a way to honour where you come from.

Cultural prideCreators speak of culture and honouring loved ones. Viewers admire the detail and look forward to more Catrina looks.

Which videos about Catrina makeup are going viral?

#1adriana108.4K421815.5KOct 22Glitter detail close-upA creator shows red glitter skeletal patterns across her face and neck in a close Catrina reveal.Why it works: Close framing rewards attention to small details.#2kimberly kim24.6K166194.5KOct 26Dance invitationAn invitation to dance with Catrina make-up.Why it works: Pairs Catrina make-up with a playful invitation.#3Lindcey Nava13.7K25115.1K playsOct 27Daily make-up seriesA Catrina special effects make-up look for day 24 of 31.Why it works: A specific daily theme gives the make-up series structure.#4Alondra Hernandez2.4K670.2KOct 24Make-up tutorialA Catrina make-up tutorial.Why it works: Offers guidance for creating Catrina make-up.#5Dehs5492316.9K playsOct 24Make-up tutorialA Catrina make-up tutorial using eyeshadow palettes and white and black make-up.Why it works: Named products make the tutorial easier to follow.#6Sandi Jarquin | Content Creator 🤍2381410.4K playsOct 24Makeup transitionA creator appears without makeup before revealing an intricate, colourful skull-inspired look for Día de los Muertos.Why it works: The transition makes the creative work immediately apparent.#7sandijarquin565156.1KOct 21Make-up transitionA Catrina make-up transition for Día de Muertos.Why it works: The transition centres on Catrina make-up for Día de Muertos.#8✧ . ･ rucaa . ･✧14012907Oct 23First cultural shootA creator in skull makeup and traditional Mexican attire poses before red curtains and papel picado.Why it works: A first personal shoot makes cultural pride tangible.#9Jojoartistry 🌶️🔥16626676Oct 27Make-up lookA Catrina make-up look.Why it works: Keeps Catrina make-up as the focus.#10Leslie Gisselle618601Oct 24Floral crown revealA creator poses in detailed white face paint, dark lipstick and a bright floral crown.Why it works: Flowers and fine line work make the reveal memorable.

How to join the Catrina makeup moment

Format: a before-and-after transformation. Reveal your Catrina make-up with a close view of the face and neck.

Hook (first 2 seconds)
Open facing the camera without make-up. Then transition to your finished Catrina look.
Video #6
Story in 3 beats
1) Show your face before make-up. 2) Reveal the finished skeletal design. 3) Show the face and neck details closely.
Video #6 Video #1
Format and length
Film vertically with yourself facing the camera. Frame your face and neck closely. Use a step-by-step tutorial if showing the application.
Video #1 Video #4 Video #6
Tone and voice
Keep it proud and respectful. Use “I love my culture” only for your own heritage. Honour Día de los Muertos as remembrance.
If you make one video
If you make one video: show your face before make-up, reveal your Catrina design, then linger on its face and neck details.

What are the top hashtags for Catrina makeup?

The tags people used most on posts about this moment, ranked by number of posts. Generic tags like #fyp and #viral are left out.

How do people feel about Catrina makeup?

Posts44% positive · 55% neutral · 2% negative

Comments90% positive · 9% neutral · 1% negative

Automatic sentiment labels across 110 posts and 70 comments.

The other side · what’s negative

Barely any negativity

Viewers praise the artistry and cultural pride in Catrina makeup for Día de los Muertos. Criticism is minor.

What brands should do

Celebrate the artistry. Credit Mexican and Mexican-American traditions, and honour Día de los Muertos as a time of remembrance.

What are people saying about Catrina makeup?

💬

My favorite thing about watching these is trying to figure what the make is going to be. Amazing

Intrigued

🤔

Whos going to celebrate Dia De Los Muertos this year? What are your plans?

Curious

💬

What a beautiful and elegant fall catrina....and the photographer captured the essence. Incredible team.

Impressed

💬

I love the gems

Delighted

🤩

I always look forward to your Catrina looks

Excited

💬

Me encanta este maquillaje

Delighted

🤔

Is this Dia de Los Muertos or Day of the Dead?

Curious

🥹

Casa Marin is excited to join this amazing event. Celebrating our beautiful Mexican culture.

Proud

💬

The makeup, the transition, the SONG

Impressed

🤩

I love it!! Honestly cant wait for November Catrinas!!

Excited

💬

I love this, wish I could do my Halloween make up this well xx

Inspired

Questions people are asking

What do you use for Catrina makeup?

Catrina makeup artists on this page use eyeshadow palettes and white and black makeup. The finished looks also show red glitter skeletal patterns, dark lipstick and colourful skull details. A floral crown completes another reveal. These examples show the materials and details used across different artists’ personal interpretations.

Which elements are part of Catrina makeup and costume?

Catrina makeup and costume on this page combine skull-inspired face designs with personal styling. One creator wears traditional Mexican attire for a portrait shoot. Another pairs detailed white face paint and dark lipstick with a bright floral crown. Red glitter patterns across the face and neck feature in another reveal.

Is Día de los Muertos the same as Day of the Dead?

Día de los Muertos is the Spanish name for Day of the Dead. The Catrina looks on this page honour the Mexican and Mexican-American remembrance tradition on 1–2 November. Creators connect their makeup with cultural pride and honouring loved ones, while viewers admire the detail in their transformations.

How are people celebrating Día de los Muertos this year?

US creators are marking Día de los Muertos through personal Catrina makeup looks and portraits. Their videos show intricate close-ups, makeup transitions and cultural shoots. The looks honour a remembrance tradition on 1–2 November. Viewers celebrate the artistry and say they look forward to seeing more Catrinas in November.

How can brands use Catrina makeup?

Best fit: Makeup

Let an artist explain their Catrina

“A Mexican or Mexican-American artist introduces what their Catrina look means to them.”

Format: Artist-led detail tutorial and personal reflection
Platform: Instagram Reels and TikTok
Who posts: A Mexican or Mexican-American makeup artist, commissioned today
Caption: The artist, the meaning and the details behind this Catrina look.
When to post: Commission today, ahead of 1–2 November.
Watch out: Let the artist lead. Respect remembrance and agree how cultural imagery is used.

Skin CareHair CarePersonal Care

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