Started Oct 23, 2026 · Peak day Oct 30 · Updated
When did Chhath Puja start going viral?
Social got to it first: most views on the hand-checked posts came from posts up by Oct 27; Google searches peaked on Nov 1.Based on the 13 posts we hand-checked as about this moment; the wider social count also picked up unrelated posts, so it isn't shown.
When is Chhath Puja in 2026?
Chhath Puja 2026 is from 13 to 16 November, and people across India are counting down to coming home for the festival. Between Oct 23 and Nov 4, videos drew 15.1M views from 171 creators, sharing the longing of people from Bihar, Jharkhand and eastern Uttar Pradesh to return home.
An early homecoming moment is building towards Chhath Puja on 13–16 November. Creators from Bihar, Jharkhand and eastern Uttar Pradesh who live away share countdowns and their longing to return. Videos make going home the emotional centre of the festival.
The numbers
- Chhath Puja 2026 runs from 13 to 16 November: Nahay Khay on 13, Kharna on 14, evening arghya on 15 and morning arghya on 16 November.
- Chhath homecoming and countdown videos drew 15.1M views from 171 creators between Oct 23 and Nov 4.
- Creators from Bihar, Jharkhand and eastern Uttar Pradesh share their longing to come home for Chhath.
- Views of Chhath homecoming and countdown videos rose 252%, while the number of creators rose 50%.
Why is Chhath Puja going viral?
Looking forward to going home can feel like the first part of the celebration.
Which videos about Chhath Puja are going viral?
How to join the Chhath Puja moment
Format: a skit or POV. Ask about coming home for Chhath, then make the countdown personal.
Hook (first 2 seconds)
Open with the homecoming question from #5: "Chhath me ghar to aa rahe hai na ?"
Tone and voice
Keep it heartfelt and familiar. Use the line from #1: "Bihariyo ke liye chhath emotions hai".
If you make one video
If you make one video: ask about coming home for Chhath, talk about Maa, then close with a coming-soon message.
What are the top hashtags for Chhath Puja?
The tags people used most on posts about this moment, ranked by number of posts. Generic tags like #fyp and #viral are left out.
How do people feel about Chhath Puja?
Automatic sentiment labels across 222 posts and 264 comments.
The other side · what’s negative
Some grumblingSome travellers dread late trains and costly bus tickets as they plan to head home for Chhath.
Celebrate the journey home. Keep travel offers practical and avoid jokes about delays or expensive tickets.
What are people saying about Chhath Puja?
Ham to aapne gav me he chath puja manayenge jay ho chathi maiya
Hum aa rahe hai bhai
Chhath me ghar na jaane ka dukh kya hota hai usa se puchho jo ghar ke jimmedari ke karan ghar nahi ja pata hai jay chhathi Maiya
Already Done for the our incredible festival & can't wait more for this precious moment
Just waiting for this festival
Hum to aa haye bhai abhi he ......
Coming soon chhath Puja
Bs or kuch din puja nhi ye toh bihariyon ka emotion hai
Yeh train 2 3 din pauchegi, spl train means late buat late
10 hazar ki bus ki ticket krne k baad ye reel aari hai
Questions people are asking
What is Chhath Puja?
Chhath Puja is a four-day Hindu festival honouring the Sun. In 2026, the festival runs from 13 to 16 November. Families offer evening and morning arghya. For people living away from Bihar, Jharkhand and eastern Uttar Pradesh, the countdown also carries the longing to come home.
How is Chhath Puja celebrated?
Chhath Puja is celebrated over four days, with offerings to the setting and rising Sun. In 2026, Nahay Khay falls on 13 November and Kharna on 14 November. Evening arghya follows on 15 November. Morning arghya on 16 November brings the festival to a close.
Chhath Puja is celebrated in which state?
Chhath Puja is closely associated with Bihar, Jharkhand and eastern Uttar Pradesh. The festival also brings people living away back to their families. In the 2026 countdown videos, creators from these places share their longing for home ahead of the celebrations from 13 to 16 November.
Why is Chhath Puja celebrated?
Chhath Puja honours the Sun and gives thanks for sustaining life. Devotees offer arghya to both the setting and rising Sun. The four-day festival runs from 13 to 16 November in 2026. Homecoming countdowns show how much celebrating with family means to people living away.
How can brands use Chhath Puja?
The welcome home countdown
“Show a family preparing a loved one’s room before they return for Chhath.”
- Format
- A short home preparation video with a personal countdown.
- Platform
- Instagram Reels
- Who posts
- Creators returning home and family members welcoming them.
- Caption
- Counting down to Chhath. Counting down to having you home.
- When to post
- Now, building towards Chhath on 13–16 November.
- Watch out
- Respect worship and fasting. Get family consent before filming.