Sep 29: 10,933,621 views

Q: What are people saying about “Natalia Silva wins the UFC 332 flyweight title”?

The mood is grudging hype. One fan said they were not interested in the card but are 'glad I still chose to watch it'.

Q: How can brands use the “Natalia Silva wins the UFC 332 flyweight title” trend?

Weigh-in to walkout: the hydration comeback. Start on a weigh-in scale, then cut to a fan asking: “How do they cut weight and still fight?” Format: Parody skit of a weight cut, ending with a refuel moment.

Natalia Silva wins the UFC 332 flyweight title. Fans flooded Instagram and TikTok with UFC 332 reactions on Oct 3-4; Google searches for the card and Bobby Green confirm it

125.8Msocial views↑ 1,000%+

86creators↑ 423%

100K+searches↑ 900%

The spike

Social and search spiked together on Oct 4.Verified: the top posts on the social peak day were hand-checked and are about this trend.

Social views each day

Google searches each day · “ufc 332”

Why it’s trending

Fans love to complain about the show, and still can't look away when it gets exciting.

Grudging hypeOne fan said they were not interested in the card but are 'glad I still chose to watch it'.

What’s happening

UFC 332 took place on Oct 3 and Natalia Silva became flyweight champion. On social, fans reacted to knockouts, argued about whether the card was any good, and joked about the weight cuts. Google searches followed for the card, Bobby Green and Esteban Ribovics.

What content is working

#1NINA DRAMA146.8K31.3K7.5M playsOct 4Streamer's UFC 332 stuntStreamer says 25k comments will make Dana White announce an Alex Pereira fight on her Kick stream during UFC 332.Why it works: Creator joins the event, turning fans' comments into action.#2Happy Punch3.7K2461.5KOct 6Reaction to a knockoutTwo women watch a fight on screen, and the video opens right as a fighter hits the floor. Their shocked faces fill the frame. Caption names Bobby Green getting knocked out.Why it works: Real faces show the shock, so viewers feel it too.#3FVG ™3K4147.5K playsOct 4Skit on the card's qualityTwo men open with a question on whether the card is any good, then eat takeout on a couch while the fights play. Caption: “This card is a BANGER”.Why it works: It voices the debate fans were already having.#4mmadbm2.7K6745KOct 5Champion debate takeCreator calls Natalia Silva the disputed women's flyweight champion.Why it works: Provocative claim sparks the fan debate.#5goth7.2K6143.8K playsOct 7Fighter off-duty highlightsPost highlights Payton Talbott's life outside fighting: he DJs as Lars and shared a vlog on fight experience and training.Why it works: Shows a fresh side of a UFC 332 winner.#6Arjun Talks Fights3.4K2036.5KOct 6Next fights listicleA creator on the top half of a split screen lists the fights he wants next for the main card losers, with fight clips playing below.Why it works: Fans love picking the next match and arguing about it.#7Brad Tate6143912.6K playsOct 4Weight cut parody skitTwo men sit at a restaurant table copying the Mean Girls cafeteria scene. One tells the other his sweatpants break the rules, a joke on a fighter's weight cut.Why it works: A movie scene everyone knows makes a niche joke easy to get.

Trending hashtags

The tags people used most on posts about this trend, ranked by number of posts. Generic tags like #fyp and #viral are left out.

#ufc332 237 posts
#ufc 97 posts
#mma 62 posts
#danawhite 6 posts

Sentiment

Posts40% positive · 53% neutral · 7% negative

Comments27% positive · 28% neutral · 44% negative

Automatic sentiment labels across 307 posts and 400 comments.

The other side · what’s negative

Real backlash

Some fans call UFC 332 a weak numbered card, and Ribovics missing weight drew complaints. Fighter reactions to stoppages add noise. Silva's win itself isn't criticised.

The negative videos

#1Henry Cejudo5.1K191148.8K playsOct 5Questions the quality of the card.Henry Cejudo's show asks whether UFC 332 is the worst numbered event ever, with two men debating the card.How it’s made: Two men chat reviewing the card; opens calling it the worst event, then praises it.#2Happy Punch2.5K2537.7KOct 6Fighter angry at the referee's stoppage.Bobby Green is shown going off in a club about referee Herb Dean stopping his fight.How it’s made: TikTok of Bobby Green venting in a club about Herb Dean stopping his fight.#3MMA Fighting11615.5KOct 6Missed weight and an excuse fans may not accept.Esteban Ribovics says he missed weight because the hotel air conditioner made him stop sweating.How it’s made: MMA Fighting news clip; caption relays Ribovics' air-conditioner excuse for missing weight.

What brands should do

Anchor on Silva's title win and the knockouts, not the card as a whole. Avoid weight-cut jokes that cast fighters as unprofessional, and don't hype the event as stacked.

What people are saying in comments

🔥

I definitely wasnt interested when I saw the card but Im glad I still chose to watch it

Converted

😌

Something so oddly satisfying about a clean headkick lool

Satisfied

💪

Natalia Silva will defeat Wang Cong!

Confident

💪

Wang Cong is sharper, Cong will be champion

Confident

🔥

She did not come here to participate, she came here to take the whole division

Hyped

🙄

Enjoy the moment until the GOAT returns.

Dismissive

😤

Why cant people just enjoy the fights haha and see who coming up.

Defensive

😏

Figgy just got taken out in the firstwho ever said this card was be ass should never be allowed to watch another card

Gloating

😢

Worst main event ever genuinely how do you fuck up a card this much

Disappointed

😡

This card is straight garbage that Dana had to give Natalia's resume to Cong

Disgusted

🙄

Bc when ppl talk abt a numbered card, it's the main event that's banger. But this card, cmon.

Unimpressed

🙄

Oh come Usman . Even you won't watch these fights.

Dismissive

😤

Give that irresponsible guy a real thrashing for missing weight.

Annoyed

😤

Why are we acting like he missed by 5 pounds or something?

Defensive

🙄

She isnt good enough. This is just a circus show before the queen returns.

Dismissive

😡

Forced vacate of the belt because they had nothing else to offer. Pathetic.

Angry

The content strategy we observed

Fight fans react with skits and faces; a celebrity costume gag led.

Opening hook

Starts on a knockout or a card-quality question.#2 #3

Storytelling

A star in costume, then fans copying him.#1

Format & length

Reactions, split screens and two-man skits.#2 #3 #4 #5

Tone & voice

Funny, fan-to-fan, light on the weight cut.#3 #5

Timing

The top videos went up between Oct 4 and Oct 7: all 7 on or after the Google peak (Oct 4). Social views peaked on Oct 4.#1 #2 #3 #4 #5 #6 #7

If you make one video

Post a quick funny skit on fight night itself.

What can brands do?

Best fit: Health

Weigh-in to walkout: the hydration comeback

“Start on a weigh-in scale, then cut to a fan asking: “How do they cut weight and still fight?””

Format: Parody skit of a weight cut, ending with a refuel moment
Platform: TikTok, Instagram Reels
Who posts: Hydration or nutrition brand with MMA comedy creators
Caption: Everyone's talking weight cuts. Here's how to refuel the smart way. 🥊
When to post: Before the next UFC card, while the weight-cut jokes run
Watch out: No health claims about cutting weight, and don't use UFC marks or fighter faces.

BeveragesFoodPersonal CareElectronicsRetail

More trending now

🇺🇸 · 19.1M viewsDream and Liberty fans are trading banter over Angel Reese 🏀🇺🇸 · 4.8M viewsUS fans are bragging over beating Mexico, and rivals say 'friendly' ⚽🇺🇸 · 6.1M viewsSurvivor 51 is back, and fans are gasping over a contestant's injured thumb 😳🇺🇸 · 66.2M viewsArgentina fans are dreading Messi's last match and crying thanks 💙🇺🇸 · 59.2M viewsBook fans left Verity arguing over Team Letter or Manuscript 🤯🇺🇸 · 4.2M viewsTyler Perry's Doing Life is on Netflix, and fans are crying for a part 2 😭

See every trend →