In the past few years, there has been an explosion of platforms building the monetization infrastructure for creators, like Patreon, Podia, Outschool, Gumroad to name a few. But the creators these platforms are focussing on, are mostly content or physical/digital products creators.
There is one segment of creators who are at the epicenter of this movement i.e. community creators on platforms like Facebook (groups), Telegram, Discord, Reddit, and others, with Facebook Groups being the largest community platform by a huge margin with its 2Bn Monthly Active Members in Groups and over 70 Million Community Creators.
The biggest pain point today, faced by community creators globally is, how to unlock sustainable income from their community.
These community creators work tirelessly to create a safe and trusted space for their members to engage, get advice, solve problems and share successes but get no financial returns for their efforts and time.
This is a big reason due to which for most of these community creators, their community always remains a side hobby, and not the primary activity that they do.
Helping community creators partner with the world's largest Fortune 100 consumer companies and high growth D2C brands (Nestle, J&J, Reckitt, P&G, Abbott, Plum Goodness, and more) and start to earn sustainably, by doing purpose-led, meaningful campaigns in their communities.
Building free tools and learning spaces, that help community creators learn, how to pitch to brands themselves, get campaigns, execute them successfully in their communities and earn on their own.
Convosight is also the first platform that has empowered some of the largest consumer brands to engage meaningfully with communities with a quantifiable ROI, thus creating this entirely new category of Purpose-led marketing in Communities (which fuels community creator earnings).
We call Community Marketing, Purpose-led marketing, as all our campaigns are based on strong consumer insights which are derived from understanding millions of conversations across relevant and engaged communities.
These campaigns, either provide some value to the community members in terms of education or engage them with contests, gifts, and product samples, thus creating a win-win for community members, brand, and the community creator.
With Community marketing increasingly becoming an integral part of the marketing mix, Convosight has enabled brands across India, US, SEA partner with community creators at scale - quickly expanding to other geographies.
Convosight was built by productizing the learnings that Tamanna, Tarun, and Kartik had while building, scaling, and monetizing India's largest parenting community Baby Destination (2 million mothers across 30+ Facebook groups and hundreds of Whatsapp groups).
The last year of Covid lockdowns has only proven the value of digital communities in our lives even more and we are really excited for a future built on communities. We are a super-inspired, remote team expanding and hiring across all functions.
If you are someone who is excited to build a community-powered future do check out our careers page or shoot us an email at firstname.lastname@example.orgSee all Open Roles