Community Marketing Case Study | Bingo by Convosight
for Brands


  • Bingo wanted to drive awareness and engagement for their Bingo Whacky Face contest.
  • They used community marketing approach to drive conversations and participation in the contest by engaging with 49 Communities around lifestyle, travel, and fitness-related themes with over 1.9M+ Members.
  • The campaign led to high engagement and participation for the Bingo contest, generating 2600+ brand mentions, 1485 UGCs, 98% brand share of voice and received high association with attributes like love, like, and best.

About Bingo

Bingo! is positioned as a youthful and innovative snack, offering consumers a choice of flavours that are fast becoming popular. It fulfils the consumer's need for variety and novelty in snacks. Bingo’s success story is about how a combination of leveraging synergies, building on consumer insights, and high-decibel advertising can win the game.

Bingo Product Image 1 for Community Marketing Case Study Bingo Product Image 2 for Community Marketing Case Study Bingo Product Image 3 for Community Marketing Case Study Bingo Product Image 4 for Community Marketing Case Study

Bingo’s Objectives

The brand launched a Bingo Whacky Face contest where the consumers could get a chance to be featured in Bingo hoardings.

“The brand wanted to drive awareness and participation for their Bingo Whacky Face contest.”

Community Marketing Strategy

1. Identifying the best communities for Community Marketing

Bingo took an insight-based Community Marketing solution to create organic conversations for the contest and drive participation by engaging with 49 Communities based on lifestyle, travel, and fitness-related themes with over 1.9M+ Members.

Campaign Structure


2. Analysing consumer insights from real conversations

To drive the campaign, we analyzed the existing conversations in the above communities and observed that:

  • Members actively shared their favourite snacking options for their kids
  • Members share about various giveaways and contests

With most of the conversations happening around snacking and contests, we planned a campaign highlighting the fun of participating in Bingo Whacky contest while sharing the love for Bingo.

3. Community Marketing campaign idea

We created a single-phase campaign that drove engagement around the Bingo Whacky Face contest and encouraged members to participate. The admins drove conversations around the competition by informing members that they were participating in the contest by sharing their whacky pictures. The admins build on excitement for the contest by informing that the winners can feature in the Bingo hoardings and win exciting prizes. They encouraged members to share their whacky side faces and participate by clicking pictures of their crazy faces and posting them using #Bingofy.

As members participated in the contest with images of their whacky faces, it led to an influx of conversations and reactions while firmly positioning the brand as one of the youthful and fun brands. The members' pictures via User Generated Content (UGCs) added to the excitement by weaving in content themes around the most relatable aspects.

While the content theme was consistent across all the communities, the unique experiences & pictures of thousands of members brought their personalities and style to each post.

Solution types

Static Posts

RoI of Community Marketing
for Bingo 📈

Brand Mentions
Brand share of voice increase from 78% before the campaign
Category Conversations increase from 44k before the campaigns

The Big Beautiful Highlights

  • The campaign has successfully created a buzz around the Bingo contest, receiving 1485 UGCs, with 999 as distinct UGCs.
  • The brand share of voice increased from 78% to 98% in just 15 days.
  • The campaign received around 26,500 reactions and comments, including 17,306 comments and reactions to UGC posts by members and 9,194 on admin posts.
  • The brand achieved 96% of overall positive brand sentiment, with members sharing their reason for loving Bingo as a brand along with showing interest in the contest.

This campaign strengthened the brand’s association with ‘Funny’, ‘face’, ‘fun,’ and ‘excited’, proving that Bingo! is associated with youth, fun, and excitement. Love, like, and best were the top three expressions associated with the brand, proving that the intervention had successfully established the key brand positioning.

Top Performing Communities 🥇

Real People Real Conversations 💬

The campaign generated unique experiences & pictures of thousands of members who brought their own personalities and style to each of their posts.

Interested in working together?

Schedule a quick call with one of our strategists and learn how one of our campaigns can guide your customers through each stage of their decision-making process, from activation to conversion.

More Case Studies

  • 100,000+


  • 700M+


  • 75


Ready to get started?

Reach out to our experts to understand how Convosight can enhance your existing marketing initiatives

Full Name *
Company Name *
Official Email Address *
Phone No. *
What do you think Community Marketing can help you achieve? *
  • Driving Category Awareness
  • Create a Community of Brand Users
  • Increasing Brand Consideration
  • Understand what Customers say about Brand
  • Influencing Purchase Intent
  • Drive Brand Advocacy
  • All of the above
  • Other
Where did you hear about us?*