As one of the most chosen brands by girls, Sunsilk has been the number one hair care brand in Asia, Latin America, and the Middle East. Sunsilk consumers are females between 18-35 years of age.
As these women start exploring the world, they face many challenges, and Sunsilk wants to provide them with the power to follow their dreams and passions and thrive in every situation.
Sunsilk wants to inspire generations of girls to be ambitious and stretch their horizons.
Sunsilk believes that by being together, many possibilities open up, and progress is made. Thus they wanted to create a space for young women to feel inspired, safe, and be able to easily connect around a sisterhood where they are equipped with the support for their dreams, making the world more accessible and full of possibility.
“Sunsilk wanted to build a purpose-led Facebook community where young women (age 18-35) could connect and feel a safe space to share their dreams and discuss.”
We started a public Facebook community with a 12-month goal for the brand, focusing on acquiring the correct demographics (women between the age group of 18-35), member growth, relevant conversation topics, social impact, empowering culture, feedback surveys, and sampling.
The community was started to help the brand connect with young youth and provide them with a safe space to talk about their dreams, feel inspired, and chase new possibilities.
We focused on hosting and engaging members in activities through which they feel encouraged and feel confident in themselves. We wanted them to explore new possibilities by building their inner confidence. To achieve this, we focused on creating great content, hosting expert-led sessions, Q/A sessions, surveys, and much more.
The content created was in accordance with the brand vision and purpose. The community and constant engagement prompted members to share their real-life stories and experiences and build trust among the community members.
Members being brand advocates and giving creative, organic & genuine reviews about Sunsilk community.
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