Community Building Case Study

#ProgressiveParenting

Introduction

AptaClub wanted to build a purpose-led Facebook community led by experts for parents. They wanted new parents to share their progressive journey and have real, raw, honest conversations.
To have an engaging group and inspire new parents, we focused on acquiring the correct demographics, member growth, having relevant conversation topics, social impact, empowering culture, feedback surveys, and sampling.
In 12 months, the brand achieved 11K+ members, 136% engagement, and 12+ expert led sessions.

About AptaClub

At Aptaclub, the brand believes that experiences help to build resilience; that each new encounter, whether in pregnancy or after birth, can shape your baby’s future development.

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AptaClub’s Objectives

Aptaclub wanted to create a unique community in India: a progressive parenting community led by experts. They wanted it to be science-driven and make progressive parenting more normal. They wanted it to be an exclusive, joyful community of new-age parents sharing their progressive parenting journey.

“AptaClub wanted to build a purpose-led Facebook community led by experts for parents.”

Community Marketing Strategy

We started a private Facebook community with a 12-month goal for the brand, focusing on acquiring the correct demographics (Moms & Dads 25-35 ageTier 1 and Tier 2 cities), member growth, relevant conversation topics, having relevant conversation topics, social impact, empowering culture, feedback surveys, and sampling.

The community was created to help new age; forward-thinking, professionally successful, modern, adventurous, open-minded parents raise resilient babies in a post-pandemic era.

Target Demographic

Moms & Dads

25-35age

Moms & Dads

25-35

age

We focused on hosting and engaging members in activities through which they feel encouraged to share the very humane journey of parenting, overcoming challenges & dealing with the pressure of being a parent as well as sharing the positive side of parenthood through content and expert-led sessions in the community.

The content created was following the brand vision and purpose. The community and constant engagement prompted members to share their real-life stories and experiences and build trust among the community members.

Solution types

Static Posts

Poll

Q&A

Live

The Big Beautiful Highlights

Within 12 months, community members strongly endorsed the brand and believed that AptaClub was making a positive difference in their journey for parenthood.
The community received 31% DAU/MAU, and over 11K+ members joined the community.
The member engagement achieved was 136%.
In a survey conducted by a third party, the data showed that a vast majority (83%) is likely to promote the platform, driven by strong engagement and love for the community.
The women within the group feel comfortable opening up about the pressures they face as a woman, addressing the fears and sharing how they have overcome such experiences.

Real People Real Conversations 💬

The community and constant engagement prompted members to share their real-life stories and experiences and build trust among the community members.

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