At Aptaclub, the brand believes that experiences help to build resilience; that each new encounter, whether in pregnancy or after birth, can shape your baby’s future development.
Aptaclub wanted to create a unique community in India: a progressive parenting community led by experts. They wanted it to be science-driven and make progressive parenting more normal. They wanted it to be an exclusive, joyful community of new-age parents sharing their progressive parenting journey.
“AptaClub wanted to build a purpose-led Facebook community led by experts for parents.”
We started a private Facebook community with a 12-month goal for the brand, focusing on acquiring the correct demographics (Moms & Dads 25-35 ageTier 1 and Tier 2 cities), member growth, relevant conversation topics, having relevant conversation topics, social impact, empowering culture, feedback surveys, and sampling.
The community was created to help new age; forward-thinking, professionally successful, modern, adventurous, open-minded parents raise resilient babies in a post-pandemic era.
We focused on hosting and engaging members in activities through which they feel encouraged to share the very humane journey of parenting, overcoming challenges & dealing with the pressure of being a parent as well as sharing the positive side of parenthood through content and expert-led sessions in the community.
The content created was following the brand vision and purpose. The community and constant engagement prompted members to share their real-life stories and experiences and build trust among the community members.
The community and constant engagement prompted members to share their real-life stories and experiences and build trust among the community members.
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