Community Building Case Study | AptaClub by Convosight
for Brands

Introduction

  • AptaClub wanted to build a purpose-led Facebook community led by experts for parents. They wanted new parents to share their progressive journey and have real, raw, honest conversations.
  • To have an engaging group and inspire new parents, we focused on acquiring the correct demographics, member growth, having relevant conversation topics, social impact, empowering culture, feedback surveys, and sampling.
  • In 12 months, the brand achieved 11K+ members, 136% engagement, and 12+ expert led sessions.

About AptaClub

At Aptaclub, the brand believes that experiences help to build resilience; that each new encounter, whether in pregnancy or after birth, can shape your baby’s future development.

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AptaClub’s Objectives

Aptaclub wanted to create a unique community in India: a progressive parenting community led by experts. They wanted it to be science-driven and make progressive parenting more normal. They wanted it to be an exclusive, joyful community of new-age parents sharing their progressive parenting journey.

“AptaClub wanted to build a purpose-led Facebook community led by experts for parents.”

Community Marketing Strategy

We started a private Facebook community with a 12-month goal for the brand, focusing on acquiring the correct demographics (Moms & Dads 25-35 ageTier 1 and Tier 2 cities), member growth, relevant conversation topics, having relevant conversation topics, social impact, empowering culture, feedback surveys, and sampling.

The community was created to help new age; forward-thinking, professionally successful, modern, adventurous, open-minded parents raise resilient babies in a post-pandemic era.

Target Demographic

Moms & Dads
25-35age
Moms & Dads
25-35
age

We focused on hosting and engaging members in activities through which they feel encouraged to share the very humane journey of parenting, overcoming challenges & dealing with the pressure of being a parent as well as sharing the positive side of parenthood through content and expert-led sessions in the community.

The content created was following the brand vision and purpose. The community and constant engagement prompted members to share their real-life stories and experiences and build trust among the community members.

Solution types

Static Posts

Poll

Q&A

Live

ROI of Community Building
for AptaClub 📈

11K+
Members in the Community
136%
Member engagement
12+
Experts held

The Big Beautiful Highlights

  • Within 12 months, community members strongly endorsed the brand and believed that AptaClub was making a positive difference in their journey for parenthood.
  • The community received 31% DAU/MAU, and over 11K+ members joined the community.
  • The member engagement achieved was 136%.
  • In a survey conducted by a third party, the data showed that a vast majority (83%) is likely to promote the platform, driven by strong engagement and love for the community.
  • The women within the group feel comfortable opening up about the pressures they face as a woman, addressing the fears and sharing how they have overcome such experiences.

Real People Real Conversations 💬

The community and constant engagement prompted members to share their real-life stories and experiences and build trust among the community members.

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